Marketers are always quick to use commercial holidays as the foundation for advertising ideas and product concepts and Halloween marketing is no exception. As much as I hate to admit it, Halloween isn’t so much a ‘holiday’ as it is a marketing field day.
And I’m not just talking about costumes. That’s a whole different story. From Halloween-themed tees to Halloween safe-sex campaigns, here are some of the best examples of Halloween marketing we’ve seen so far!
50 Halloween Marketing Innovations
50
Living Dead Bombshells
My Zombie Pinup Calendar Means Halloween All Year Long
49
Doggie Dress-Up
10 Brutal Pet Halloween Costumes
48
Beastly Baking Themes
10 Halloween Cupcakes
47
Disgusting Deliciousness
Goulish Halloween Snacks
46
Seasonal Inking
Halloween Tattoos
45
Presidential Horror Masks
The Zombama and Barakula Mask are Perfect for Halloween
44
Harry Potter Pumpkins
Muggles Celebrating Halloween
43
Canine Couture
Howlin' Halloween Costumes
42
Spooky Bento Boxes
10 Halloween-Inspired Mini Meals
41
Giant Public Parties
New York Village Halloween Parade
40
Extreme Halloween Exteriors
10 Pumpkin Houses
39
Extreme Halloween Photoshopping
Worth1000 Jack O' Lantern Contest
38
Political Halloween Costumes
Ridiculous Rod Blagojevich Wigs Bring Chuckles
37
Halloween Dog Parades
Canine Costume Inspiration
36
Horror Hangovers
10 Scary Party Drinks For Halloween
35
Social Media Dress-Up
Facebook Halloween Costumes for the Ultimate Social Networking Nerd
34
Spooky Window Treatments
Animated Halloween Projections
33
Sophisticated Halloween Style
Smart Ways for Adults to Celebrate All Hallow's Eve
32
The "It's Only Fun When Someone Loses an Eye" Pencil Sharpener (Halloween Special)
31
Black Licorice For Halloween
From Lipgloss To Soda
30
Bloody Halloween Toys
The High-Powered Gore Cannon
29
Halloween Lawn Decor
Flamingos With Fricken Laser Beams are a Haunting DIY Project
28
Ghoulish Headshots
Jason Ross Portrays the Frightening, Just in Time for Halloween
27
Scream-Worthy Charms
Frightening Jewelry by Joshua Hoffine is Perfect for Halloween
26
Batman Clothespins
‘Vespertilium' Secures Your Laundry, Halloween or Not
25
BOOzevertising
Halloween Themed Beer Ads
24
A Green Halloween
Solar Fright Lights
23
"That's Hot" For Halloween
Paris in Prison Costume
22
Macabre Desk Accessories
The Bloody Hand and Foot Wrist Rests for Gory Geeks
21
Holiday-Themed Pop Up Stores
Sears Goes Halloween Crazy
20
Limited Edition Halloween Branding
From Spooky Soda to Pumpkin Ice Cream
19
Spooky Beverage Coolers
Illuminated Pumpkin Ice Cubes for Halloween Drinks
18
Halloween in Vegas
6 Spooky Parties on the Strip
17
Halloween Home Accessories
Interior Design To Die For
16
Halloween Shirt Equalizers
LED Sound-Activated Pumpkin T-Shirt is Musically Fun
15
Glamorous Skeleton Gloves
Halloween Favorite Hits the Runway
14
Sinister Subterranean Tours
Creepy Paris Catacombs Are the Perfect Halloween Expedition
13
Haunted Houses Near You
Halloween Prep
12
Healthy Halloween Eco-Treats
Inhabitot's List of Halloween Good-for-You Goodies
11
Halloween-Themed Duds
Johnny Cupcakes Halloween 2009 T-Shirts are Cool Even If You Hate Candy
10
Gory Candle Sticks
The Red Waxed Bleeding Pillar Candle is Perfect for Halloween
9
Halloween Sneakers
Trick or Treat Vans
8
Halloween-Colored Kicks
Nike's Dunk High Premiums are Loud and Proud
7
Halloween Safe Sex Campaigns
Frankenstein SpokesMonster
6
DIY Light-Sensitive Jack o' Lanterns
High-Tech Halloween Decor
5
Wicked Walkman Redesigns
Sony's NW-A840 Treats with New Tricks Just in Time for Halloween
4
Spooky Cake Clothing
Johnny Cupcake Limited Edition Tees Make Halloween Fun
3
Halloween YouTube Contest
Miss Horrorfest 2007
2
Gory Kicks
Nike SB 'Blood Splatter' Blazers are Murderously Cool
1
Organ Soaps
Dennis Anderson Sells Spooky Brain Soaps on Etsy Just in Time for Halloween
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Blended QSR Halloween Treats
The McDonald's Trick ‘N Treat McFlurry is Spookily Delicious
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Charming Autumnal Cafe Products
The Starbucks Japan Halloween Drinkware Collection is Cute
Halloween-Themed Jewelry Charms
Gnoce Launches Its Adorable Halloween Collection & a Special Sale
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Late-Night Burrito Promotions
The Chipotle Boorito Tradition is Evolving to Suit Gen Z Diners
Expansive Halloween Candy Collections
The Mars Wrigley 2023 Halloween Candies are Spooky
Delicious Halloween-Themed Donuts
The Mister Donut Misdo Halloween Collection Has a Ghostly Theme
Halloween-Themed Decor Collections
The IKEA KUSTFYR Collection is a First from the Brand
Halloween-Themed Chicken Nuggets
Tyson Spooky Nuggets are Arriving in Retail This Fall
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Spooky Cartoon Sneakers
The Simpsons x adidas Rivalry 86 Low 'Treehouse of Horror' Shoe is Playful
Halloween-Inspired Textural Sneakers
Nike Unveils a New Dunk Mid Sneaker with Snake-Like Detailing
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Demure Halloween-Inspired Drinkware
Starbucks Unveils Halloween-Inspired Drinkware Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Glowing QSR Halloween Buckets
The Burger King Trick-or-Heat Bucket Celebrates Halloween
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Expansive Halloween Pet Collections
The Petco 'Bootique' Halloween Collection Has Options for All
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Monster-Themed Ice Creams
The Baskin-Robbins Okashina Okashina Halloween Celebration is Spooky
Food-Themed Valentine's Shoes
Reebok Debuts the 'Food & Bev' Capsule Inspired by Valentine's Day
Low-Cost Private Brand Treats
These Favorite Day Easter Products are Exclusively at Target
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Glow-in-the-Dark Nail Polishes
Sally Hansen's Insta-Dri Glow in the Dark is Limited for Halloween
Autumnal At-Home Baking Products
These Nestlé Toll House Seasonal Products Come in Several Options
Vegan Halloween Chocolate Boxes
These Vegan-Friendly Halloween Treats are Spooky & Cruelty-Free
Halloween-Inspired Tea Lines
VAHDAM India Releases Halloween-Themed Products for Spooky Season
Highly Anticipated Thanksgiving Offers
Farm Boy Elevates Thanksgiving with Seasonal Offerings
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Mysterious Halloween Soda Releases
Fanta Just Added a New Halloween-Inspired Mystery Flavor
Candy Emergency Squads
The M&M's Halloween Rescue Squad Replenishes Candy Bowls for Free
Movie-Inspired Board Games
John Carpenter's Halloween Film is Getting its Very Own Board Game
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Halloween Food-Delivery Campaigns
Grubhub is Encouraging Customers to Order-In with New Campaign
Halloween-Inspired Stealthy Sneakers
Nike Presents a Look at the Upcoming AF1 Halloween Design
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Candy-Themed Clogs
Hershey and Crocs Created a Sweet Collaboration for Halloween
Night-Out Chocolate Campaigns
The Cadbury Spectacularly Nice Promotion Offers a Range of Prizes
Personalized Video Game Merchandise
MARKET Launches a Personalized 'Call of Duty' Collection
Spooky Pastel-Hued Halloween Decor
Michaels Sweet & Spooky Halloween Decor Collection is Playful
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Edible Insect Lollipops
Orkin's Pest-Infested Pops Bring Awareness to Pest Control
Horror Film-Themed Apparel Collections
WACKO MARIA Launches The Texas Chainsaw Massacre Apparel
Halloween-Ready Cafe Menus
Paris Baguette Rolled Out its New October Menu for Spooky Celebrations
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Halloween-Themed Pet Collections
The PetSmart Collection Includes Playhouses and Tasty Dog Treats
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
AI Horror Film Festivals
A.I.RHEADS SCAREFEST Shares Short Films Made with Artificial Intelligence
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Candy-Inspired Shoe Designs
The SB Dunk High "Sweet Tooth" by Nike is Playful and Colorful
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Halloween-Themed Clogs
Crocs and PLEASURES Team up to Launch a Spooky Clog Collection
Halloween Candy Promotions
The HARIBO and MAOAM Halloween Range is Arriving with a Special Offer
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Macaroni-Inspired Halloween Costumes
The Cheetos Bold to the Bone Costume Glows in the Dark
Spooky Series-Inspired Makeup
The Hard Candy x Wednesday Collection is Limited-Edition
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Celebratory Christmas Candy Campaigns
Frankford Candy is Offering Holiday Giveaways Starting Now
Candy-Hiding Trick-or-Treat Bags
The Reese's Secret Stash Trick-or-Treat Bag Has a Hidden Pocket
Haunted Marshmallow Cereals
Chocolate Lucky Charms Limited Edition Haunted Features Spooky Shapes
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Off-Season Doughnut Campaigns
The Krispy Kreme Pumpkin Spice Doughnut is Back for April Fool's Day
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Bright Red Halloween Tacos
Jack in the Box is Introducing a New Angry Monster Taco
Halloween-Themed QSR Meal Containers
McDonald's Boo Buckets are Back in Several New Styles
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
AR-Focused Holiday Commercials
PepsiCo Beverages and Frito Lay Debut a New Holiday Commercial
Low-Cost Halloween Candies
The Swizzels Halloween Range Includes Three Options
Macaroni-Themed Gummy Candies
Kraft Mac Has Just Launched Some Unexpected Halloween Gummy Candies
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Spooky Halloween Candy Treats
Reese's Peanut Butter Skeletons Come in Several Cute Varieties
Joyful Fashion Holiday Campaigns
Coach Presents the Feel the Wonder Campaign for 2022
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Grotesque Halloween Pizzas
Aoki’s Pizza's Zombino of Hell is a Haunting, Spicy Pizza
Spooky Halloween Energy Supplements
Sneak Energy Candy Apple Has a Zero-Sugar Formula
Spooky Halloween Giveaways
Spirit Halloween Halfway to Halloween Giveaway at Lizzie Borden House
Celebratory Seasonal Chocolate Products
Hershey Seasonal Treats are for Valentine's and Easter
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
App-Only QSR Halloween Deals
The Wendy’s HalloWEENDY’s App Deals are Scary Good
Spooky Seasonal Sauce Collections
The Melinda’s Ghostober Collection Launched This Halloween
Haunted Winchester Houses
Spirit Halloween Carves Out a Week of Surprises Ahead of Spooky Season
Halloween Pizza Promotions
TOOMBSTONE Pizza is Giving Away Pizzas to Jasons
Spooky Personal Care Products
The Bath & Body Works Halloween Collection Has Almost 100 Items
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Spooky Ice Cream Collections
Salt & Straw's Scoops & Skulls Series Shares Halloween Ice Creams
Seasonal Convenience Store Coffees
These 7-Eleven Seasonal Menu Items Embrace Cold Weather Flavors
Accessible Seasonal Treat Ranges
These Exclusive Holiday Treats are Only Available at Walmart
Humorous Holiday Snack Packs
Seasonal Stresses Inspired Lunchables' Festive Snack Packs
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Barbecue-Themed Candy Products
Kraft Heinz and Frankford Candy Partnered for Halloween Candies
Spooky Halloween-Themed Sodas
These JONES Halloween Sodas Come in Three Options
Spooky Seasonal Cakes
TOUS les JOURS Introduces the 'Happy Halloween' Collection
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Halloween-Focused Menu Additions
'Krispy Skreme' Introduces a New Range of Halloween Treats
Haunted Gingerbread Houses
Sticky Fingers Bakery's Halloween Gingerbread House is a Sweet Treat
Autumnally Scented Trash Bags
Cinnamon Pumpkin Spice Ultra Strong Trash Bags Keep Homes Fresh
Allergy-Friendly Halloween Treats
Partake Foods Halloween Cookie Snack Packs Are Back
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Football-Focused Candy Campaigns
Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer
Holiday Dog Mascot Decorations
Hamlet on the Hutch is a Festive Decoration for Dog Lovers
Halloween Safety Programs
Nissan Canada and Waze partner to Bring Back Glow Guards
Festive Marshmallow Candy Products
These Peeps Holiday Products Come in Seven Options
High-Quality Halloween Pet Foods
The Lily's Kitchen Halloween Pet Foods are Limited-Edition
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Accessible Festive Grocer Products
The ALDI Holiday Assortment Has Over 70 New Items
Legacy Brand Holiday Candies
The Hilco 2023 Holiday Collection Has New and Classic Flavors
Fall Pumpkin-Flavored Menus
Ellianos Coffee Launches Three New Pumpkin-Flavored Beverages
Holiday-Themed Playful Quizzes
Foney Fonts Challenges Players to Recognize Holiday Typography
Fiery Roulette Pizzas
Domino's Japan Launched Halloween Double Roulette Pizzas
LTO Holiday Packs
Lunchables Launches New Holiday Packs to Help Parents Tackle Holiday Stressors
Spooky Cider Campaigns
This Brothers Cider Campaign Celebrates the Halloween Season
Celebratory Tex-Mex Meal Kits
The Old El Paso Day of the Dead Packs Celebrate the Mexican Holiday
Celebratory Claymation Fashions
The the Nightmare Before Christmas Collection is at Hot Topic
Seasonal Halloween-Themed Donuts
Krispy Kreme Debuts a Halloween Doughnut Collection for October
Low-Cost Holiday Grocer Campaigns
This Kroger Memorial Day Promotion Offers Enhanced Savings
Spooky Dessert Halloween Decorations
The Dunkin' Spider Donut Inflatable Celebrates the Treat
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products