Marketers are always quick to use commercial holidays as the foundation for advertising ideas and product concepts and Halloween marketing is no exception. As much as I hate to admit it, Halloween isn’t so much a ‘holiday’ as it is a marketing field day.
And I’m not just talking about costumes. That’s a whole different story. From Halloween-themed tees to Halloween safe-sex campaigns, here are some of the best examples of Halloween marketing we’ve seen so far!
50 Halloween Marketing Innovations
50
Living Dead Bombshells
My Zombie Pinup Calendar Means Halloween All Year Long
49
Doggie Dress-Up
10 Brutal Pet Halloween Costumes
48
Beastly Baking Themes
10 Halloween Cupcakes
47
Disgusting Deliciousness
Goulish Halloween Snacks
46
Seasonal Inking
Halloween Tattoos
45
Presidential Horror Masks
The Zombama and Barakula Mask are Perfect for Halloween
44
Harry Potter Pumpkins
Muggles Celebrating Halloween
43
Canine Couture
Howlin' Halloween Costumes
42
Spooky Bento Boxes
10 Halloween-Inspired Mini Meals
41
Giant Public Parties
New York Village Halloween Parade
40
Extreme Halloween Exteriors
10 Pumpkin Houses
39
Extreme Halloween Photoshopping
Worth1000 Jack O' Lantern Contest
38
Political Halloween Costumes
Ridiculous Rod Blagojevich Wigs Bring Chuckles
37
Halloween Dog Parades
Canine Costume Inspiration
36
Horror Hangovers
10 Scary Party Drinks For Halloween
35
Social Media Dress-Up
Facebook Halloween Costumes for the Ultimate Social Networking Nerd
34
Spooky Window Treatments
Animated Halloween Projections
33
Sophisticated Halloween Style
Smart Ways for Adults to Celebrate All Hallow's Eve
32
The "It's Only Fun When Someone Loses an Eye" Pencil Sharpener (Halloween Special)
31
Black Licorice For Halloween
From Lipgloss To Soda
30
Bloody Halloween Toys
The High-Powered Gore Cannon
29
Halloween Lawn Decor
Flamingos With Fricken Laser Beams are a Haunting DIY Project
28
Ghoulish Headshots
Jason Ross Portrays the Frightening, Just in Time for Halloween
27
Scream-Worthy Charms
Frightening Jewelry by Joshua Hoffine is Perfect for Halloween
26
Batman Clothespins
‘Vespertilium' Secures Your Laundry, Halloween or Not
25
BOOzevertising
Halloween Themed Beer Ads
24
A Green Halloween
Solar Fright Lights
23
"That's Hot" For Halloween
Paris in Prison Costume
22
Macabre Desk Accessories
The Bloody Hand and Foot Wrist Rests for Gory Geeks
21
Holiday-Themed Pop Up Stores
Sears Goes Halloween Crazy
20
Limited Edition Halloween Branding
From Spooky Soda to Pumpkin Ice Cream
19
Spooky Beverage Coolers
Illuminated Pumpkin Ice Cubes for Halloween Drinks
18
Halloween in Vegas
6 Spooky Parties on the Strip
17
Halloween Home Accessories
Interior Design To Die For
16
Halloween Shirt Equalizers
LED Sound-Activated Pumpkin T-Shirt is Musically Fun
15
Glamorous Skeleton Gloves
Halloween Favorite Hits the Runway
14
Sinister Subterranean Tours
Creepy Paris Catacombs Are the Perfect Halloween Expedition
13
Haunted Houses Near You
Halloween Prep
12
Healthy Halloween Eco-Treats
Inhabitot's List of Halloween Good-for-You Goodies
11
Halloween-Themed Duds
Johnny Cupcakes Halloween 2009 T-Shirts are Cool Even If You Hate Candy
10
Gory Candle Sticks
The Red Waxed Bleeding Pillar Candle is Perfect for Halloween
9
Halloween Sneakers
Trick or Treat Vans
8
Halloween-Colored Kicks
Nike's Dunk High Premiums are Loud and Proud
7
Halloween Safe Sex Campaigns
Frankenstein SpokesMonster
6
DIY Light-Sensitive Jack o' Lanterns
High-Tech Halloween Decor
5
Wicked Walkman Redesigns
Sony's NW-A840 Treats with New Tricks Just in Time for Halloween
4
Spooky Cake Clothing
Johnny Cupcake Limited Edition Tees Make Halloween Fun
3
Halloween YouTube Contest
Miss Horrorfest 2007
2
Gory Kicks
Nike SB 'Blood Splatter' Blazers are Murderously Cool
1
Organ Soaps
Dennis Anderson Sells Spooky Brain Soaps on Etsy Just in Time for Halloween
Related Ideas
Animal-Inspired Easter Candies
The Latest Hershey Easter Products Come in a Wide Range of Options
Spooky Summer Fragrances
Bath & Body Works' Summerween Collection Brings Spooky Season to Summer
Curated Halloween-Inspired Japanese Snacks
TokyoTreat is Boasting Japanese Snacks for Halloween
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Halloween-Themed Flower Bouquets
Bouqs’ Spooky Collection Brings Halloween Charm to Floral Design
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Halloween-Themed Self-Care Collections
Lush's 2025 Halloween Collection is Party-Ready
PSL-Inspired Chocolates
Hershey’s Nuggets Pumpkin Spice Latte Pairs Chocolate & Warm Flavors
Whimsical Halloween Decor Ranges
Michael's Alice's Adventures Collection Will Arrive for Halloween
Seasonal Licorice Candies
These American Licorice Company Halloween Products are Arriving Now
Spooky Dating-Inspired Candies
Sweethearts Launched Ghosted Sweethearts for Halloween
Scary Ketchup Expiry Campaigns
Heinz's ‘Expired Sauce Hunt’ Reminds Consumers to Clear the Fridge
Family-Friendly Halloween Essentials
Oriental Trading Creative Decor Options
Whimsical Halloween Drinkware
Starbucks Unveils its 2025 Halloween Drinkware Collection
Exclusive Halloween Cider Packs
Angry Orchard Unveiled its Limited-Time 'Thriller Variety Pack'
Inclusive Valentine's Treat Ranges
The Hershey Valentine's Day Lineup Has Gifts for All
Valentine's Day Chocolate Campaigns
Godiva's 2026 Valentine's Day Campaign is Playful
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Horror Movie-Themed Donuts
Krispy Kreme Night of the Skremes Donuts are Launching in the UK
Mischievous Gift Deliveries
Walmart’s WhoKnewVille Campaign Had the Grinch Drop Off Surprise Gifts
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Spooky QSR-Branded Merchandise Lines
Tim Hortons Debuts New Halloween-Themed Seasonal Merchandise
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Glow-in-the-Dark Rum Bottles
Bacardí Launched a Limited-Edition Skeleton Bottle for Halloween
Oversized Mismatched Halloween Candies
Sour Patch Kids Monster Heads Will Arrive for the Fall
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Larger-Than-Life Candy Campaigns
Sour Patch Kids Presents a 15-Foot Inflatable for Hidden Treats
Pumpkin-Shaped Chocolate Confections
Chocolove Boasts Pumpkin-Shaped Confections for Autumn
Hybrid Holiday Candy Packs
Limited-Edition TWIX Hallowmas Packs Combine Spooky & Festive Fun
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Pastel-Colored Valentine’s Day Footwear
The HEYDUDE x Sweethearts Collection Features Candy Prints
Spooky THC Seltzer Campaigns
Delta Named Its Drink "The Unofficial Beverage of Adult Halloween"
Digital Halloween Games
Google Celebrates Pac-Man’s 45th Anniversary with a Spooky Maze Doodle
Cost-Conscious Christmas Candy Collections
The Hershey Company Holiday Range is Here for 2025
Halloween-Enthused Body Care Lines
Tree Hut Launches its Exclusive 'Glow Potion Collection'
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Practical Valentine's Candies
Sweethearts Conversation Hearts Share "Love in This Economy" Phrases
Halloween Juice Prank Editions
The Capri Sun Trick & Treat Pouches Turn Pouch Frustration into Fun
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
People-Pet Treat Packs
The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Halloween Candy-Inspired Donuts
The Krispy Kreme Trick or Treat! Collection Has Four New Products
Valentine's Day-Themed Footwear Campaigns
BEARPAW Launched Its Cozy Valentine’s Lookbook
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
High-Profile Home Improvement Pop-Ups
VEVOR Celebrates Black Friday at Times Square
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Spooky Black Condiments
Mayo Halloween by Heinz is a Limited-Edition Black Garlic Condiment
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Spooky Seasonal Security Cameras
The Ring Candy Cam Keeps an Eye on Halloween Candy
Spooky Bubble Baths
Mr. Bubble Dropped a Fun, Festive Collection of Halloween Bubble Bath Products
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Halloween-Themed Candy Pizzas
The Pizza Inn Sandworm Pizzert Has a Gruesome Greenish Hue
Spooky Advent Calendars
Igloo Books Launches a New Storybook Advent Calendar With Disney
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Convenience Store-Inspired Holiday Lines
7-Eleven Debuts the Holiday Capsule from 7Collection™
Celebrative Ketchup Campaigns
Heinz Lunched its Festive 'It's Heinz Season' in Southeast Asia
Holiday-Ready Footwear Collections
Dr. Martens’ Holiday Collection is Timeless and Striking
Halloween Pretzel Buckets
Auntie Anne’s Introduced its 'Twist or Treat' Halloween Buckets
Seasonal Summerween Capsules
Bath & Body Works Unveils a New Summerween Body Capsule
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Strategic Retiler Promotional Events
HomeGoods is Runing Its Third Annual Deck the Everything Day
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Holiday-Centric Retailer Campaigns
Saks Fifth Avenue is Running the Holiday Your Way Campaign
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Halloween-Themed Jewelry Collections
GIRLS CREW Unveiled Disney Halloween Jewelry
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Ghost-Themed Snack Products
These General Mills Halloween Products Come in Three Options
Halloween-Themed Shiraz Wines
Barossa Ink Shiraz is Debuting New Branding for the Autumn
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Halloween Season Cider Campaigns
The Strongbow Spine-Chilling Refreshment Campaign is Playful
Eerie Glowing Juice Pouches
Kool-Aid Introduces the Glow-in-the-Dark 'Ghoul-Aid' for Halloween
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Halloween-Themed Meat Snacks
Chomps Snack-O-Lantern Has 24 Servings Inside
Mashup Halloween Bath Products
Lush's Monster Mashup Range Features Mix-and-Match Designs
Mexican Cuisine Halloween Promotions
The Chipotle Chip-or-Treat Promotion Offers Free Rewards
Halloween-Themed Pet Product Collections
The PetSmart Thrills & Chills Collection is Expansive
Black Garlic Mayonnaise
The Heinz Halloween Mayo Turns a Classic Condiment into a Seasonal Twist
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
St. Patrick's Day Promotions
7-Eleven Celebrates the St. Patrick's Day Holiday
Spooky Patisserie Dessert Menus
The Paris Baguette Halloween Menu is Spooky and Delicious
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Halloween Gaming Experiences
The Sandbox Unveiled a Haunted Mansion Experience
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Heartwarming Seasonal Sneaker Campaigns
The Saucony Run Home for the Holidays Campaign is Festive
Spooky Pajama Sets
Patpat is Promoting a New Seasonal Line of Coordinated Halloween Pajamas
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
Spooky Single-Ingredient Treats
GivePet Created Its First Freeze-Dried Halloween-Themed Cat Treats
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Author-Supported Valentine's Day Campaigns
Hallmark Partners with Katherine Schwarzenegger
Halloween-Themed Advent Calendars
The 13 Nights of Halloween Advent Calendar Builds Excitement
Premium Autumnal Treat Ranges
These Cadbury Halloween Products Come in a Variety of Options
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Holiday Story Animations
The Dunkin’ Little Holiday Munchkin Origin Story Drops for the Season
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Halloween Mini Tote Bags
The Trader Joe’s Halloween Mini Tote Bag Returns Just in Time
Halloween-Themed Amusement Park Activations
The Disneyland Resort Begins Halloween Festivities
Holiday-Ready British-Made Footwear Campaigns
Church’s Holiday 2024 Campaign is Festive & Stylish
Romantic Seasonal Sneaker Ranges
The Converse Chucks in Love Range Celebrates Valentine's Day
Halloween-Inspired Dual-Format Events
Dave & Buster Ran a Boo Bash and a Midnight Mixer
Inclusive Valentine's Day Gifts
Hallmark's Valentine's Day Range Has Gifts for Friends and Family
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Fall-Themed Private Label Candies
Love's Seasonal Gummy Candies are a First from the Brand
Low-Cost Autumnal Accessory Ranges
The Meijer Halloween Collection is Priced at $10 or Less
Springtime Retailer Promotions
The 7-Eleven St. Patrick's Day Promotion Offers Sweet Deals
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Festive Sticker Packs
Pumpkin Emojis Sticker Pack Brings Halloween Fun to iMessage and Beyond
Halloween-Themed Bowling Events
The Main Event Halloween Boo-wling Spooktacular is One Night Only
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Autumnal Grocer Fundraising Campaigns
Pumpkins for a Purpose Benefits Children's Hospitals