These gamified loyalty programs range from mobile beer payment apps to creative ice cream platforms that use virtual reality to entice subscribers. Thanks to our generation's growing tech obsession, interactive mobile platforms are becoming more synonymous with consumer loyalty programs and are connecting subscribers to exclusive rewards, discounts and limited edition products.
Standouts include 'Push for Beer,' -- an app that lets users play point-based games in order to earn free drink credits in participating bar locations -- along with Swarowski's 'Just Because' app that gives subscribers access to free products rewards and exclusive discount offers.
Other favorites from this list of gamified loyalty programs include Doritos' 'Ketchup Chips Challenge' an app that lets winners compete for a year's snack supply and Osheaga Festival's mobile game platform that lets music fans unlock secret performances and music clips with every completed level.
19 Gamified Memberships
From Mobile Beer Payments to Augmented Reality Ice Cream Discounts:
Jana Pijak — May 12, 2015 — Tech
19
Data-Driven Loyalty Apps
7-Eleven's New Loyalty Platform Trades Free Drinks for Insightful Data
18
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
17
Social Check-In Apps (UPDATE)
Foursquare's Swarm App is More About Social Buzz
16
Augmented Reality Reward Services
Dippin' Dots Loyalty Program Designs Ice Cream for the Future
15
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
14
Gamified Banking Apps
Emirates Islamic Bank's 'El World' Rewards Customers for Transactions
13
In-App Loyalty Programs
H & M Club Lets Shoppers Collect Rewards Via the Retailer's App
12
Engaging Loyalty Platforms
Kiip Helps Brands Reward Fans with Specialized Perks
11
Gamified Payment Apps
The LevelUp App Lets You Pay and Gain Store Credits with Experience Points
10
Hunger-Fighting Apps
Hunger Crunch's Charity Game Staves Off Fictive & Real World Hunger
9
Anime Gaming Incentives
Game Rental Service GameFly Teams Up with Crunchyroll to Offer Anime
8
Chip Showdown Apps
This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
7
Gamified Beer Apps
Push For Beer Lets Users Win Free Brews by Collecting Points
6
Gamified Beverage Promotions
Nurishment Original's 'Anniversary Arcade' Contest Offers Tech Prizes
5
Christmas Cryptocurrency Apps
The Bitmas Pudding Christmas Game Updates an Old Holiday Tradition
4
Cash-Earning Exercise Apps
The Pact App Pays People to Lead Healthier Lifestyles
3
Music Event Apps
The Osheaga Festival Teases Its Lineup in a Mobile Game
2
Crystal Collection Apps
The Swarovski 'Just Because' App Makes Earning Points Mobile
1
Couch Potato Reward Programs
The Viggle App Rewards You for Watching TV Shows
Related Ideas
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Beer Discovery Platforms
I Drink Beer Connects Enthusiasts To Discover, Share, And Curate Beer
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Fake Food Delivery Apps
Korea's Viral Dopamine Shopping Sites Mimic the Online Ordering Experience
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Reimagined Loyalty Programs
Starbucks Canada Unveiled an Updated Rewards System
Gamified Loyalty Campaigns
Collect Points with IKEA Family Presents Updated Membership Benefits
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Blockchain Learning Tools
Web3 Quest Platforms Helps Founders Engage Users and Reward Learning
Exclusive Restaurant Loyalty Programs
The Wingstop Club Wingstop Loyalty Program is Digital-First
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Gamified Walking Experiences
Walkable Turns Everyday Walks Into Interactive Adventures
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Enhanced Mobile Gaming Platforms
Samsung Showcased its New Gaming Hub at CES 2026
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Customer-Led Loyalty Programs
The Iconic Unveils a Loyalty Program Built on Community Insight
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Gamified Productivity Applications
BeeDone Combines Goal Tracking And Gamification For Motivation
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
AI-Powered Grocery Apps
Tre'dish's Transparent Pricing Offers Real-Time, Geo-Targeted Comparisons
Reimagined Pizza Loyalty Programs
Pizza Hut Reels in Customers with Hut Rewards
Gamified Fitness Platforms
Calcium Lets Users Create, Track, And Share Custom Workout Routines
Summer-Ready QSR Loyalty Programs
Chipotle Mexican Grill Brings Back 'Summer of Extras'
Restaurant Platform Loyalty Programs
OpenTable Announced Updates to its 'OpenTable Regulars'
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Lightweight Restaurant Apps
Curate Boosts Restaurant Loyalty with No-Download Apple App Clips
Allen Key-Inspired Rewards Programs
IKEA Canada Upgrades Its IKEA Family Loyalty Program
Supermarket Loyalty Initiatives
ALDI Has Launched a New Initiative Named the Quarter Club
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Student-Centric AI-Powered Loyalty Programs
TALAB Debuts a Loyalty Program in Its AI Concierge App
Soccer-Inspired Loyalty Programs
Ojos Locos Runs a Special Rewards World Cup Challenge
Emotionally-Resonating Gambling Experiences
MGM is Aiming to Make Deeper Connections with Program
Sports-Centric Loyalty Programs
The Updated ‘myAcademy Rewards’ Program Offers Credit Card Linkage
Cross-Platform Loyalty Programs
WestJet and Petro-Canada Link Travel and Fuel Rewards
Gamified Habit Trackers
Cozy Habits Invites Users to Build And Track Daily Habits
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Gaming Trivia Apps
Retro Game Trivia Offers Daily Retro Gaming Quizzes And Fun Facts
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Interactive Party Games
Scano Games Lets Friends Play Real-Time Multiplayer Games On Their Phones
Ecosystem-Based Loyalty Programs
BMO Connects Travel, Dining and Banking Rewards
Verified Engagement Advertising
EarnOS Rewards Verified Human Actions Instead of Ad Clicks
AI Fan Experience Apps
Ferrari Uses Generative AI for Race Insights and Fan Interaction
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Engagement-Focused Gaming Platforms
The Money Factory's New Platform Deepens Connections
Restaurant-Supporting Loyalty Platforms
inKind Boasts Its Successes on Its 10-Year Anniversary
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Rewarding Retailer Subscription Services
Ocado Retail Smart Pass Rewards Has Exclusive Offers
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Vibe-Coded Entertainment Apps
The Gizmo App Cycles Through Vibe-Coded Mini Apps
Weekly Diner Restaurant Rewards
Old Chicago Pizza + Taproom Make It or Break It is Rewarding
Cross-Industry Loyalty Ecosystems
oneworld and Taj Connect Airline and Hotel Rewards
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Personalized Wine Retail Apps
Virgin Wines Launches Its Virgin Wines Mobile App
Hobby-Based Socialization Apps
The Hobbimate App Connects Users Based on Mutual Interests
Grocery Surplus Discount Programs
Kroger Launches the Cost-Effective Flashfood App Pilot
Immersive Fitness Competitions
Lucra and ASENSEI Partner to Produce Gamified Competitions
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Commitment-Based Subscriptions
Apple Introduces Monthly Plans with 12-Month Commitment Options
Centralized Membership Wallet Apps
'Key Ring' is an App Designed to Monitor Multiple Programs
Reward-Maximizing Pizza Loyalty Programs
Toppers Pizza Upper Crust Society is Value-Focused
Drink Tracking Apps
MixMate Lets Users Log, Rate, And Save Cocktails Easily
Grocery Digital Rewards
Giant Eagle Made Ibotta Its Exclusive Digital Promotions Partner
Luxury Learning Rewards
Education Couture Rewards Summer Reading with Premium Apparel
Relationship Engagement Platforms
PartnerSheep Helps Couples Connect Through Games And Quizzes
Goal Commitment Apps
Lock In & Win Encourages Accountability Through Financial Commitment
Loyalty Card Wallet Apps
FidMe Stores Loyalty Cards in One Easy-to-Access Place
Co-Branded Wellness Challenges
incentifi and Healf Give Employees Incentives to Be Healthy
Proximity-First Friendship Apps
Friending Launched the Friending App to Foster Friendships
Fintech Mobile Plans
Cash App Launches an Unlimited 5G Phone Service
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Stackable Tech Savings
LG Builds a Multi-Tier Rewards Ecosystem for Tech Shoppers
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Integrated POS Ecosystems
Rogers Launches a Platform Combining Payments, Rewards, and More
Entertainment Venue Loyalty Platforms
Dave & Buster's Debuts 'What the Fun' Platform
Sports-Focused Loyalty Programs
Ojos Locos Sports Cantina Launches a New Loyalty Program and Menu
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Music Loyalty Platforms
FanBase.fm Is A Loyalty Platform For Music Fans And Artists
Multi-Brand Digital Gift Cards
On Me Uplevels Tired, Outdated Gift Card Experiences
AI-Powered Gift Card Platforms
GiftOS Point Was Made for Retailers, D2C Brands and More
Empathy-First Loyalty Playbooks
SumUp's CEO Highlights Main Street Tactics For Tech Loyalty
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Cross-Platform Memberships
Xbox and Discord bundle gaming and social benefits
Social Finance Ecosystems
Venmo blends payments, rewards, and social discovery features
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
First-Of-Its-Kind Digital Coupons Programs
Inmar Intelligence Partners with bp and Axonet
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Performance-Based Creator Platforms
Picsart Earn Program Pays Creators Based on Engagement
Gamified Productivity Apps
Solo Quests Turns Goals Into XP-Based Challenges To Build Routines
Gamified Walking Apps
Lawa Gets Players Moving by Turning Real-World Steps into In-Game Power
Loyalty Rewards Managers
Magnify Helps You Track And Optimize Rewards Across Multiple Programs
Substantial Loyalty Sign-Up Bonuses
Zaxbys New Loyalty Campaign is Called the Transfer Portal
Esports Fan Community Apps
Evil Geniuses Launched 'Villainverse' for its Most Devout Fans
Integrated Digital Golf Platforms
Troon Debuts Access to "Usher in a New Era in Golf Rewards"
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Basketball-Focused Digital Membership Platforms
Canada Basketball Has Introduced Unify+
Personalization-Focused Gift Services
Edible Arrangements Boasts a New App and Edible Rewards
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Experiential Resort Loyalty Programs
Sandals Launches the Island Insiders Club
Appreciative Brand Anniversary Activations
T-Mobile Launched a Thankiversary Celebration
Operations-Centric Beverage Programs
Fresh Blends Boasts Fresh Blends Cares and the FB Cares App
Immersive Bakery Rewards Programs
Vicious Biscuit Rewards Offers In-Store and Digital Perks
Fitness Gamification Apps
Avatone Turns Real-World Workouts Into Character Progression
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Family Restaurant App Redesigns
TGI Fridays Overhauls Its Digital Guest Interface
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Mobile Revenue Management Apps
Ambition Launches a Mobile App For Real-Time Sales Coaching
Cloud-Based Customer Experience Platforms
Moxie Labs Announces the Release of FNGRFOOD
Robotaxi Membership Programs
Waymo introduces premium perks for frequent autonomous riders
Retail Membership Ecosystems
Walmart+ Combines Delivery, Shipping, and Streaming Benefits
Complementary Food QSR Promotions
SONIC Live Free Fridays Offers a New Reward Every Week
Gamified Task Managers
ChoreQuest Turns Daily Chores Into Rewarding Gamified Experiences
Daily Retailer Rewards Promotions
MyWeigel's Streaks Encourage Continuous Loyalty
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Mapped Loyalty Badges
Snap Map Place Loyalty Celebrates Frequent Visitors
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
In-App Reward Platforms
Reward Enables In-App Rewards, Referrals, and Review Collection Seamlessly
Kids Nutrition Apps
Yum Yum Go Teaches Healthy Eating Habits Through Interactive Games
Digital Gift Creators
Gifts QR Lets You Share Personalized Love Pages via QR Codes
Live Event Fan Platforms
SeatGeek Launched Its Game Day Your Way to Unify Stadium Fan Data
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Interactive Party Games
'Roved' Makes Group Drinking Games Easy, Fun, And Instantly Social
Timed Gameplay Trial Features
Google Play Introduced Game Trials for Sampling Game Titles
Data-Comparing Social Apps
The Mutually App Matches Users Based on Their Digital Footprint