In the Western World, Friday the 13th is considered to be the unluckiest day in the calendar year.
People take both avoidance of the number and date, and holding true to their superstitions, very seriously. Many elevators eliminate listing the 13th floor on their button panel or skip the floor entirely moving from 12 straight to 14. The fear of the day even has its own medical term -- 'Paraskevidekatriaphobia.' Some people are so paralyzed by their fear that they are unable to leave their homes when the day rolls around (which it will three times this year in 2012.)
A hockey mask sporting Jason has become an iconic symbol of the fear that surrounds the day, and the slew of films about the day that he stars in further promotes it.
Though the fear is probably just silly superstition, people will surely be steering clear of black cats and avoiding stepping on cracks -- just in case.
30 Superstitious Conventions
28
Below the Belt Talismans
The Vagina Necklace is Not Very Discreet
27
Frightful Film Antagonist Art
David Murdoch Paints Movie Villains in a Nightmarish Manner
26
Superstitious Film Noir Shoots
Vogue China March 2012 Features a Hitchcock-Inspired Editorial
25
Superstitious Karma Tees
'Reverse the Curse' Gives Goats While Helping Cubs Fans
24
Superstitious Timepieces
The Gothic Eye Watch is Inspired by the Song 'Cradle of Forest'
23
Occupational Talismans
Darkcloud Silver DJ Jewelry is Sweet, Even if You Aren't a DJ
22
Hybrid Animal Talismans
Hip Shark Necklace Has a Hipposhark Eating a Lady
21
Lipstick Superstitions
Study Shows Red Lips Lead to Better Jobs and More Love
20
Superstitious Politicians
Sarah Palin's Protection Against Witchcraft
19
Black Cat Campaign Sidekicks
Lanvin Autumn/Winter 2009 Femme Ads Flaunt Superstition
18
Bloodly Bite Talismans
The Vampire Bite Necklace is the Gift That Keeps on Giving
17
Black Magic Scarevertising
Hair Vitalizer Voodoo Doll
16
Fake Flower Talismans
Make-Believe Floral Necklaces are Pretty and Never Wilt
15
Convenient Superstition Tools
Ich&Kar's 'Knock On Wood Card' will Put Your Mind at Ease
14
Superstitious Scents
D&G Launches Tarot-Based Fragrances
13
Crawling Talismans
The Seppie Necklace Features a Blinged-Out Octopus
12
Time Telling Talismans
The Horo Necklaces by Brevity Jewellery are Grandfather Clock Chic
11
Haunted Abode Avoidance Charts
The Ghost-Proof Your Home Infographic Helps Keep Spirits at Bay
10
Horseshoe Amulet Decor
Amuletgifts.Com Offers Good Luck Charms for Your Wardrobe and Home
9
Rainy Day Talismans
The English Summer Necklace is Prettier than an English Summer
8
Bad Luck Bracelets
These Evil Eye Amulets will Avert Wicked Influences
7
Superstitious Talismans
The Pat Kim 'Knock Knock' Ring Lets You "Knock On Wood" Wherever You Go
6
Crazy Tarot Cards
Major Arcana 'Wyrdology' Street Signs for the Superstitious
5
First Lady Talismans
The Michelle Obama Beaded Amulet Wards off the Evil Eye and Looks Cool
4
Credit Crunch Superstitions
Yellow Underwear Means Money
3
Superstitious Jewelry
Wulu-Inspired Collection From Qeelin
2
Ladies of Comedy Talismans
The Golden Girls Pendant Brings the Old Girls Back to Life
1
Superstition Stickers
Touch Wood Patches Will Keep Bad Luck at Bay
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Lush's 2025 Halloween Collection is Party-Ready
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The Wednesday Capsule reimagines Dr. Martens icons through an ornate lens
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The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
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Michael's Alice's Adventures Collection Will Arrive for Halloween
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The Caviar Co.'s 12 Days of Caviar is a Luxe Treat for Foodies
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Dr. Squatch x Nightmare Before Christmas Collab Embraces the Holidays
Animated Artist-Designed Timepieces
The Asterisk Watches Happiness is Fleeting is Playful
New Yorker-Approved Campaigns
New York’s StreetEasy Urges You to Never Become a Former New Yorker
Luxury Fragrance Calendars
The 2025 Diptyque Advent Calendar Creates an Artful Ritual
Spooky Dating-Inspired Candies
Sweethearts Launched Ghosted Sweethearts for Halloween
Halloween Streetwear Capsule
Anti Social Social Club Unveils the No More Sleep Halloween Capsule
Wig-Snatching Games
Exploding Kittens Teased a New Party Game Called 'Snatch Snatch Wig'
Lunar New Year-Inspired Streetwear
Carhartt Introduces the Year of the Snake Pack for LNY
Whimsical Halloween Drinkware
Starbucks Unveils its 2025 Halloween Drinkware Collection
Exclusive Halloween Cider Packs
Angry Orchard Unveiled its Limited-Time 'Thriller Variety Pack'
Skincare-Themed Comedy Shows
Thayers x UpDating Bring Dating Comedy to NYC This Valentine’s
Numerology Fragrance Mists
The Numerology Collection by Lake & Skye Shifts Moods & Energies
Lunar New Year Lineups
KITH Showcases its 'Year of the Snake' Collection with Traditional Motifs
Lunar Chocolate Countdowns
The Dandelion Chocolate Advent Calendar Comes with a Moon Map
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Illustrative Tech Accessories
CASETiFY Celebrates Richard Scarry's Playful Work
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Retro-Futuristic Collector Watches
Marvel and G-Shock Join Forces to Honor Fantastic Four
Viral Temporary Renamed Stores
67-Eleven Replaced 7-Eleven Branding at a Stockholm Location
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Wellness Advent Calendars
The Healf Advent Calendar Provides 25 Days of Elevated Rituals
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Tattoo-Inspired QSR Promotions
Chipotle Mexican Grill Brings Back 'Tatted Like a Chipotle Bag'
Sophisticated Whisky Day Campaigns
Glenfiddich Marks World Whisky Day on May 16th
New Years Specific Campaigns
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Inaugural New Year Fashions
The Maison Margiela Lunar New Year Collection is the Brand's First
Thematic Vampire-Film Clogs
The 'Twilight Crocs Collection' Features Character Jibbitz
Horror Franchise Vodka Spirits
Ghost Face Vodka Was Announced by Matthew Lillard's Macabre Spirits
Unconventional Awkwardly Seated Tables
The Uncomfortable Table by Capitalism Has 34 Legs
Dating-Inspired Plush Collectibles
Common Relationship Behaviors Inspired the Bad Date Bears
Interactive Sound Installations
Daily Tous Les Jours Boasts Musical Hotline for Strange Times
Scented Candle Advent Calendars
The Yankee Candle Advent Calendar Offers 24 Days of Candles
Cult Film-Inspired Graphic Tees
These Capsule Tees Pay Homage to 17-Year-Old Dark Knight Film.
Filmic Asian Fusion Menus
Disney's Freakier Friday Inspired P.F. Chang's Freakier Flavors Menu
Whimsical Gothic-Themed Meals
Wendy's® x Wednesday™ Present the 'Meal of Misfortune'
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Demure Dartboard Advent Calendars
The Jo Malone London Advent Calendar 2025 Has 25 Surprises
Lunar New Year Homeware
The IKEA FÖSSTA 2026 Capsule Marks the Lunar New Year with Décor
Halloween Candy-Inspired Donuts
The Krispy Kreme Trick or Treat! Collection Has Four New Products
Chinese Tradition-Celebrating Accessory Collections
Tod’s Celebrates the 2025 Chinese New Year
Limited-Edition Aged Single Malts
Proper No. Twelve Debuts the Thirteen Year-Old Single Malt
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Spooky Advent Calendars
Igloo Books Launches a New Storybook Advent Calendar With Disney
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Immersive Horror-Inspired Attractions
Six Flags Channels The Conjuring: Beyond Fear
Conceptual Memory-Themed Fashion
Paranoid FW25 Explores Identity Through Nostalgia and Nature
Cinematic Chocolate Advent Calendars
Compartés' Wicked: For Good Advent Calendar Shares 24 Treats
Nostalgic QSR Advent Calendars
The 2025 BK Advent Calendar Inspires Reminising
Precious Jewelry Charm Collections
DoDo's Luck Collection is Chic and Approachable
Spooky Halloween-Themed Advent Calendars
Ferrero North America Reveals Its Halloween Calendar
Lunar New Year-Themed Stamps
USPS Debuts the Lunar New Year: Year of the Horse Forever Stamp
Single-Day Promotional Sandwich Campaigns
Subway Embraces the Numerical Alignment of 2/6/26
Dark Collab Footwear
The Dr Martens x Wednesday Midnight-Black Collection Nods to Gothic Outcasts
Mexican Tradition-Inspired Timepieces
The Timex Day of the Dead Weekender is Vibrant
Wrestling Collectible Figures
Stone Cold Steve Austin 400% Ghost by Ghostwrite Celebrates 3:16 Day
Ghost-Themed Snack Products
These General Mills Halloween Products Come in Three Options
Compact Leather Datebooks
Uncrate 2026 5" Pocket Datebook Is Pre-Stamped
Eerie Walking Tour Experiences
Toronto's Exhibition Place Introduces 'Ghost Walk Tours'
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Deceptive Dessert Cakes
M Street's April Fools Cakes Look Like One Thing and Taste Like Another
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Cult Movie-Inspired Collector's Sets
Fisher-Price Debuts a Film-Inspired Little People Collector
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Heroic Sunscreens
Evil Ray Positions the Sun as the Skin's Worst Enemy
Mathematics-Themed Retail Promotions
The 7-Eleven Pi Day Promotion Includes Pizzas and More
Celestial-Inspired Club Celebrations
Levels Nightclub Celebrates Its Anniversary with Lift Off
Cheeky Sandwich Seat Campaigns
Subway Takes Away the Dread of the Middle Seat with Free Sandwiches
Storybook Travel Agencies
Dr. Seuss Travel Agency Turns Classic Books into Imaginary Destinations
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Festive Pickle-Themed Campaigns
The Pickle Juice Company Debuts '12 Days of Pickle-Mas'
Horrific Beer-Themed Comics
Garage Beer and Illustrator Tim Jacobus Partnered for Garage Fear
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Sci-Fi Date Night-Inspired Lines
Tyler Mcgillivary Boasts the Next Date Night Collection Drop
Frozen Mochi Advent Calendars
The My/Mochi Advent Calendar Offers 12 Days of Treats
Halloween-Inspired Distillery Experiences
Buffalo Trace Distillery Ran the Night at the Distillery
Free Horror Game Prologues
Ice-Pick Lodge is Launching a Prologue to Pathologic 3 on Steam
Rum-Powered Hat Collaborations
The Von Dutch x Sailor Jerry Collaboration is Eye-Catching
Spooky Slasher Movie Experiences
Universal Studios Halloween Horror Nights Features Art the Clown
Japan New Year Capsule
Brain Dead Japan New Year Features Exclusive Apparel and Accessories
Intensive Habit Challenges
21 Days Community Builds Discipline Through Daily Rigorous Tasks
Censorship-Combatting Library Initiatives
The Toronto Public Library Marks Freedom to Read Week
Curated Horror Subscriptions
the Tales of the Weird Subscription Offered Eerie Stories
Horror Clown Clogs
Crocs Classic Clog Pennywise Unites Horror Iconography with Playful Detailing
Daily Ritual Objects
The Routines Collection by Morontacasanova Makes Moments Feel Like Ritual
Ghoulish Streaming Series Snacks
Cheetos Flamin’ Hot Fiery Skulls Celebrate the Wednesday Series
Scam-Thwarting OS Features
Android is Launching New Scam Protection Protocols
Danish Confectionary Advents
Lakrids by Bülow Presents a Gourmet Advent Calendar for 2025
Limited-Edition Holiday Wine Boxes
Silver Oak Cellar & Sunday Scaries are Ready for the Holidays
Printed Fortune Clocks
The Houracle Clock Prints Fortunes and Jokes on Command
Mardi Gras Catering Packs
Jason's Deli Mardi Gras Package is Available into February
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
Gourmand Bathing Experiences
A Viral Product Inspired Lush Spas' Book A Bath: Sticky Dates
Halloween-Themed Advent Calendars
The 13 Nights of Halloween Advent Calendar Builds Excitement
Magic-Themed Card Decks
UNO Harry Potter Deck Reimagines the Game Through a World of Strategy
Enchanting Tarot Card Decks
The Wizard of Oz Tarot Deck and Guidebook is Beautifully Illustrated
Dual-Version Book Clubs
The Charmed & Bound Monthly Book Club Runs a Classic & After Dark Edition
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Scam Awareness Advent Calendars
NatWest's Scamvent Calendar Exposes Common Seasonal Scams
Haunting Whisky Spirits
Folklore Inspired The Whisky Exchange's Caoineag – The Weeping Spirit
Digital Dependency Awareness Campaigns
Trapped by the Screen Uncovers Hidden Costs of Screen Time
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Alternative Time Displays
Dozen Clock Offers A Creative Yet Accurate Timekeeping Experience
Cheesy Mayhem Campaigns
Cheetos Named Wednesday's Thing as Its New "Spokeshand"
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Calendar Simulation Tools
FakeAppointment.com Generates Realistic Meeting Invites to Free Up Time
Daily Scary Stories
'Scare Me' Offers Fresh, Thrilling Stories Daily To Reignite Reading
Springtime Retailer Promotions
The 7-Eleven St. Patrick's Day Promotion Offers Sweet Deals
Garish Holiday Dining Experiences
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Expansive Creative Regional Festivals
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Humorous Losers-Focused Campaigns
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Track Events and Share Schedules with Outside’s Beautiful Calendar App
Real-Time Year Countdowns
DaysLeft Shows Remaining Days In The Year With A Real-Time Countdown
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