Temporary activations are a great way for engaging with one's consumer base and food pop-ups are ideal for companies who want to debut a new product, culinary enthusiasts that want to initiate sustainable change or brands that simply want to facilitate an unforgettable, Instagram-worthy experience.
Hotpoint, for example, engages in eco-advocacy. The domestic appliance brand seeks to promote conscious consumption via a food waste-fighting cafe that operated on a pay-as-you-feel scheme, with proceeds going to charity.
Other food pop-ups prove to be quite useful while still being successful in getting the advertising message across. KFC, for example, launched an activation that promoted its Spicy Famous Bowls and offered consumers a haircut.
Finally, the food pop-ups that are social media-savvy are ones that embrace a museum-like aesthetic, with an engagingly immersive decor. An example of this would be the Egg House.
30 Food Pop-Up Experiences
29
Glow-in-the-Dark Ramen Bars
Bompas & Parr is Opening a Showstopping Ramen Noodle Bar in Atlanta
28
Interactive Crunchy Chocolate Pop-Ups
Guests of the M&M Pop-up Voted on the Brand's Next Flavor
27
Breakfast-Dispensing Slot Machines
The Nutella Morning Slot Dispenses Nutella Toast Variations
26
Designer Avant-Garde Pop-Up Cafes
The Hermes Cafe is Enhancing the Retail Experience
25
Single-Day Pop-Up Bakeries
Strongbow Dark Fruit Honours Its Fans in Manchester with a Tasty Treat
24
Stacked Fruit Desserts
Cafe de Paris Makes Its Bon Bon Sweets with Whipped Cream & Powdered Sugar
23
Artistic Health Pop-Ups
Special K's Escape the Nonsense Breaks Myths & Promotes Healthy Nutrition
22
Luxe Fast-Food Pop-Ups
The McDonald's Butler Experience Will Offer a Lavish Take on Fast-Food
21
Branded Bowl-Shaped Haircuts
KFC Famous Bowls are Being Promoted with a Pop-Up and Free Haircuts
20
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
19
Food Waste-Fighting Cafes
The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food
18
Cartoon-Themed Ice Cream Pop-Ups
The Afters Ice Cream Rick and Morty Pop-Ups Open December 1
17
Chocolate Customization Pop-Ups
This Kit Kat Chocolatory Pop-Up is Centered on Custom Confections
16
Blindfolded Food Bars
The 'Bar of YES!' Offers a Blind Tasting Experience Inspired by Snack Bars
15
Personalized Snacking Pop-Ups
The Laughing Cow's 'Snack Like You Cafe' Underlines Customization
14
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
13
Multi-Sensory Pizza Exhibits
'The Pizza Experience' in Los Angeles is a Pop-Up Pizza-Themed Museum
12
Gourmet Snack Brand Restaurants
Cheetos Launches 'The Flamin’ Hot Spot' with Roy Choi
11
Japanese Dessert Pop-Ups
The Haagen-Daaz Sabo Pop-Up Fuses Ice Cream, Traditional Sweets and Tea
10
Globally Inspired Rice Pop-Ups
The 'Tilda Rice-taurant' Offers a World of Meal Inspiration
9
Nostalgic 90s Pop-Up Diners
The 'Saved by the Max' Pop-Up Offers Fans a Taste of Bayside Cuisine
8
Whole Food Diet Cafes
The Clean Slate Cafe Pop-Up Serves Whole30-Approved Meals, Snacks & Drinks
7
Egg-Themed Pop-Up Museums
The Egg House is Opening a New Location in West Hollywood, Los Angeles
6
Chicken Sandwich Pop-Ups
Daniel Son's Katsu Sando Delivers Some of His Favorite Childhood Flavors
5
On-Demand Meal Starter Deliveries
Knorr is Sharing Easy Meals for National Farmers Market Week
4
Culinary Gondola Experiences
The Fondue Express Gondola Pairs a Three-Course Menu with Champagne
3
Booze-Infused Ice Cream Pop-Ups
The Tipsy Scoop Pop-Up Will Be Open in Soho for the Summer
2
Foraged Food Pop-Ups
Tegui in Buenos Aires Opened a Pop-Up in the Mendoza Wine Valley
1
Coconut Rum Frozen Custards
Sweet Melody Ice Cream Celebrates Christmas With a Rum-Infused Flavor
Related Ideas
Comforting Cocoon Bedrooms
'The Zed Rooms' for Sleep Replicate the Safety of the Womb
Cider Flavor Renaissances
Heineken Cider Innovation Center Creates New Recipes for Diverse Markets
Day-Relevant Advertising Campaigns
Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec
Food Waste Flower Pots
The Bionicraft 'Alphapot' is Crafted from Compressed Food
Convenient Cafe-Style Laundromats
The Celsious is a Laundromat in Brooklyn, Owned by Two Sisters
Breakfast-Dispensing Slot Machines
The Nutella Morning Slot Dispenses Nutella Toast Variations
Champagne-Celebrating Pop-Ups
Veuve Clicquot's Café Cliquot is Open from June 21st Until the 24th
Purple Cheese-Topped Fries
Cheese-Zu-Ka Launches the New Highly Instagrammable Food Offering
Ice Cream Coffee Shops
OddFellows Opens 'Coffee & Cream' — a Shop Dedicated to the Popular Combo
Interactive Breakfast-Themed Pop-Ups
The Hall of Breakfast Has Opened in Salt Lake City
30s-Inspired Ice Cream Containers
Hennin-Olsens Launches Its New Line of Slow-Churned Ice Cream
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
Cheese-Dispensing Interactive Billboards
Taco Bell Canada Has an Unconventional Promotional Tactic
Upcycled 3D-Printed Food
Elzelinde Van Doleweerd Makes Use of Food Waste for Future Meals
Street Food-Inspired Chips
The London Flavours Street Food Chips are Premium and Tasty
Household Food Management Apps
The WasteNot App Helps to Cut Down on Food Waste in the Home
Fast Food-Themed Soccer Cleats
Theheymann Studios' Mcdonald's-Inspired Custom Cleats are a Tribute
Pop-Up Well-Being Playgrounds
The 'Paradise Now' Urban Outdoor Spa Offers Complimentary Sessions
Empowering Beauty Pop-Up Events
Benefit's Bold is Beautiful Project Continued with a Beauty Event
Prehistoric Cafe Menus
Japan's Jurassic World Cafe Celebrates the New Film
Egg-Centric Snack Brands
Peckish Shares "Peck Packs" with Organic, Fully Cooked Free-Range Eggs
AI-Powered Ordering Kiosks
KFC and Alibaba are Introducing Next-Gen Self-Ordering Kiosks
Social Justice Ice Creams
The Ben & Jerry’s Pecan Resist Ice Cream Stands Against Oppression
Charming Cartoon Cat Cafes
The New Hello Kitty Grand Cafe is Set to Open in Irvine, California
Glow-in-the-Dark Streetwear Series
Cherry Los Angeles Introduced a Goosebumps-Themed Collection
Chocolate Customization Pop-Ups
This Kit Kat Chocolatory Pop-Up is Centered on Custom Confections
Smartphone-Cleaning Charger Docks
This Conceptual Smartphone Sanitizer Has a Dual-Purpose Design
Artful Afternoon Tea Events
This Rosewood Hotel Afternoon Tea Experience Takes Cues from Pop Art
Pint-Sized Fast Food Mascots
KFC's Sanders' Little Helper is an Adorable Trinket for the Holidays
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
Glowing Costume Jewelry Pieces
The Countess Lit LED Necklace Illuminates Your Outfit After Dark
Fried Chicken-Inspired Streetwear
HUMAN MADE and KFC Work on a Collaborative Range of Apparel
Spicy Chicken Waffle Burgers
KFC's 'Zinger' is Made with Maple Syrup, Mayo and Chicken Bacon
Health-Focused Food Delivery Plans
The Green Chef’s Meals are Accessible to a Wide Range of People
Customizable Nitrogen Ice Creams
Phenomenom Boasts a Variety of Flavors — from Coffee to Biscoff
Grass-Fed Flavored Grilling Butter
This Banner Butter Package Boasts Six Flavored Grilling Butters
Ramen-Themed Holiday Gifts
The Nissin Foods Holiday Merchandise is Cheeky and Fun
Luxe Hand-Painted Sneaker Releases
Oliver Cabell Taps into Remy Carriat for an Exclusive Collab
Multi-Sensory Pizza Exhibits
'The Pizza Experience' in Los Angeles is a Pop-Up Pizza-Themed Museum
On-the-Go Snack Menus
The Dunkin' Donuts Dunkin’ Run Menu Costs Just $2 Per Item
Lifetime Fast Food Promotions
The McDonald's McGold Card will Be Awarded to One Lucky Person
Scented Eco Firelogs
The KFC 11 Herbs & Spices Firelog Replicates the Aroma of Fried Chicken
One-Gallon Wine Kits
Mr. Beer's Wine-Making Kits Create Cabernet Sauvignon and Pinot Grigio
Smokey Bacon Breakfast Sandwiches
Starbucks Launched a Smoked Shoulder Bacon Breakfast Sandwich
Edible Supermarket Exhibitions
Tesco Finest is Celebrating Its 20th Birthday in an Immersive Way
In-Hotel Pop-Up Gyms
Orangetheory is Catering to Travelers with Six-Month Hotel Pop-Ups
Spiraled Prepackaged Cheese Snacks
The Mini Babybel Spirolls are Perfect for the Lunchbox
Heartfelt Snack Bags
Frito-Lay's Packages Have a Space for Special 'Snackable Notes' & Doodles
Interactive Ice Cream Experiences
The British Museum of Food is Launching an Ice Cream Exhibition
Celebrity Chef-Inspired Kitchenware
Massimo Bottura & Grundig Collaborated on a Line of Appliances
Donut Playground Pop-Ups
Krispy Kreme is Opening a Sweet New Destination in London
Ramen-Inspired Cosmetic Collections
Samyang and Tonymoly Launched a Food-Themed Makeup Collection
Sandwich-Sized Gift Card Promotions
The Subway France Sub Gold 30 Card Offers a Year of Free Food
Whole Food Diet Cafes
The Clean Slate Cafe Pop-Up Serves Whole30-Approved Meals, Snacks & Drinks
Luminous Halloween Candy Bars
Hershey's Glow in the Dark Halloween Bundle is a Spooky Treat
Stylish Urbanite Coffee Cups
The 'Swig' Reusable Coffee Cup Eliminates Disposable Alternatives
Southern-Inspired Milkshakes
The Krystal Maple Bourbon Shake is Only Available for a Limited Time
Mental Wellness Pop-Ups
'The Bakery' by Lidl Supports Discussions on Mental Health
Snack Food-Inspired Savory Donuts
Krispy Kreme's Cheetos Pops Taste Like Smokey Barbecue
Thanksgiving Dinner Ice Creams
Salt & Straw's Latest Ice Creams That Taste Like Thanksgiving Foods
Festive Alcohol-Free Bars
Non-Alcoholic Spirits Brand Seedlip Launched a Holiday Pop-Up Shop & Bar
Spiced Winter-Ready Ciders
The Hawkes Elephant on Ice Cider Can be Drank Cold, Hot or Even Mulled
Diet-Friendly Meal Kits
Blue Apron Has Launched Whole30-approved Recipes for September
Premium Compostable Packaging Chips
The Two Farmers Crisps Come in Four Distinct Flavor Varieties
Fashion Label-Branded Afternoon Tea
Moschino and Ritz Carlton Work on a Hi Tea Menu Concept
Beer-Tasting Train Tours
The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
Ultra-Spicy Chicken Bowls
KFC Has Introduced a New Spicy Famous Bowl Made with Nashville Hot Sauce
Caramelized White Chocolates
The Kit Kat Gold Bar is Tinted By Caramel, Not Artificial Colors
Minty Dessert Hummus
Boar's Head's New Chocolate Mint Dessert Hummus is a Healthy Take on Dip
Quick-Cooking Meal Kits
Sun Basket's 'Quick & Easy' Meals Can Be Made in Just 20 Minutes
Mexican-Style Diet Bowls
Chipotle's 'Lifestyle Bowls' Cater to Those with Speciality Diets
Eco-Friendly Garment Shops
Eileen Fisher's 'Making Space' Teaches One to Recycle & Repurpose
QSR French Toast Sandwiches
The McDonald's McGriddles French Toast Breakfast Sandwich is Savory
Glow-in-the-Dark Nail Stickers
Sally Hansen Introduced a 'Salon Neon Textual Feeling' Collection
Aromatically Spiced Ice Creams
Malai Offers Frozen Dessert Flavors Like Orange Fennel & Sweet Milk
Prepackaged Vegetarian Meal Bowls
These New Green Giant Fresh Meal Bowls are Ready in Minutes
Spoiled Milk Fragrances
Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
Appliance-Specific Meal Kits
Dialog Oven Meal Kits Come Pre-Plated and are Cooked Via an App
Earthy Autumnal Kombuchas
GT's Kombucha's Limited-Edition Fall Flavor Has Turmeric & Cider Spices
Fruity Dessert Protein Snacks
The B-Up Strawberry Ice Cream Protein Bar is Gluten-Free
Fish Skin Crisps
'Sea Chips' Makes Nutrient-Packed Snacks with Salmon Skin
Step-Exchanging Pop-Up Cafe
Uncle Toby's Oats Energy Exchange Café Uses Steps as Currency
Pop-Up Memorabilia Museums
A Disney Pop-Up Showcases Disney Park's Amazing Artistry and History
Probiotic-Rich Ice Creams
The Culture Republick Probiotic Ice Cream is Packed with Fiber
Marshmallow Swirl Ice Creams
Ben & Jerry’s Minter Wonderland Ice Cream is Here for the Holidays
Brewhouse-Approved Burgers
The Burger King American Brewhouse King Burger is Indulgent
Chip Flavor-Infused Chicken Tenders
Lay's and KFC are Testing Bar-B-Q Tenders in Canada
Dual Filling Bread Bowls
Panera's New Double Bread Bowls Hold Two Different Side Dishes at Once
Villainous Halloween Tea Parties
Disneyland’s Steakhouse 55’s Halloween Tea is Based on Villains
Nourishing Grab-and-Go Ramens
The New Pressery Organic Ramen Kits are Quick to Prepare
Pay-What-You-Can Restaurants
Jagger Gordon's Soup Bar is Dedicated to Eliminating Food Waste
Meat-Free Food Development
The Food Technology Accelerator Program Builds a Meat-Free Future
Burger-Celebrating Coin Promotions
The McDonald’s MacCoin Celebrates 50 Years of the Sandwich
Microwaveable Indian Meal Pouches
The Trader Joe’s Indian Fare Lineup is Quick to Prepare
Dill-Flavored Fried Chicken
KFC's Pickle Fried Chicken Condiment is a Savory Topper
Marbleized Coconut Chocolates
Kit Kat's 'Deluxe Coconut' Blends Milk and White Chocolate
Zesty Flavored Japanese Foods
The Yuzu Ramen Menu Options are Packed with With Citrus Flavors
Crisp Wine-Inspired Ciders
The New Thatchers Rosé Cider is Made with Sweet Dessert Apples
Tennis Tournament Pop-Ups
This Wimbledon Pop-Up with Pimm's Allows Attendees to View Matches
Autumnal Cafe Bakery Menus
Starbucks' 2018 Fall Food Line Up Includes a New Apple Cider Donut
Crunchy Pitaya Chips
Trader Joe's Vacuum-Dried Fruit Chips are a Light & Flavorful Tropical Snack
Fried Chicken Ice Creams
Popeyes' Fried Chicken Popsicle Stunt Pushes the Agenda for Quality Food
Meaty Short Rib Sandwiches
Arby's New Smokehouse Beef Short Rib Sandwich is a Meat Lover's Dream
Chewy Potato-Flavored Candies
Kabaya's Gummy Candy Looks and Tastes Like a Japanese Sweet Potato
Cheesecake-Flavored Sugar Cookies
Pillsbury's New Strawberry Cheesecake Cookies are Extra Large
Egg-Stuffed Bagel Bites
Bantam Bagels' Newest Creations Combine Bagels and Eggs
Savory Bacon-Infused Milkshakes
The Johnny Rockets Sizzlin’ Bacon Maple Shake is Indulgent
Deliciously Posh Chocolate Spreads
The Lindt Chocolate Spread is New, Creamy and Exclusive
Dealcoholized Apple Ciders
The Dry Drinks Company Launched an Alcohol-Free 'Soft Cider'
Travel-Inspired Fresh Bakeries
Dudley's Bakery Taps Global Influences Through Travel Experiences
Ultra-Luxe Golden Pizza Innovations
Industry Kitchen Boasts a Pizza Offering That Costs $2,000 USD
Deceitfully Negative Advertising
KFC Announces New Fries with an Unconventional Advertising Method
Allergy-Friendly Ice Creams
Yorica! Makes Frozen Treats That are Free from 14 Major Allergens
Collagen-Rich Pumpkin Soups
ZÜPA NOMA and Whole30 Collaborated on a Bottled Soup
CBD-Infused Dessert Collections
by CHLOE and Toast are Introducing CBD-Infused Baked Goods
Caviar-Infused Gin Spirits
Slingsby and a Michelin-Starred Chef Made Gin with Caviar & Plankton
Royalty-Inspired Seltzers
Polar Has Debuted a New Seltzer Flavor Inspired by Meghan Markle
Multicultural French Bakeries
Bakehouse Delivers Hong Kong-Influenced French Baked Goods
Witty Winter Dessert Flavors
The Perry's Ice Cream Seasonal Flavors are Limited-Edition
Malted Milk Ball Milkshakes
The Wienerschnitzel Whoppers Shake Joins the Candy Shakes Lineup
Grocer-Branded Recipe Tutorials
Shoprite's Chef-Hosted Recipe Segments Are Featured on YouTube
Bagel-Flavored Salad Dressings
The Tessemae’s Everything Bagel Ranch Dressing is Savory
Cheesy Cashew Sauces
CORE + RIND Offers Plant-Based Sauces Made with Nuts, Pumpkin & More
Narwhal-Themed Frozen Treats
Little Jo Berry's Vegan Frozen Dessert Looks Like a Toothed Whale
Double Brownie Ice Creams
Baskin-Robbins' Brownie Bar Mashup Flavor Features Two Kinds of Brownies
Spicy Cheese Puff Cupcakes
Sprinkles' New Flamin’ Hot Cheetos Cupcake is a Fiery Dessert
Mexican Avocado Tostadas
Chipotle Created a New Dish That Puts a Fun Spin on Avocado Toast
Autumnal Soft Serve Desserts
Disney is Serving Up Pumpkin Spice Dole Whip This Fall
Vibrant Gummy Bear Museums
San Francisco Hosts a Multi-Sensorial Experience Spotlighting Gummies
High-Quality Heritage Conserves
The William’s British Conserves Come in Three Varieties
Frozen Fruity Chocolate Desserts
Blue Bell Raspberry Fudge Brownie Ice Cream is Limited-Edition