February 2018 pet trends reveal pet owners' increased willingness to offer their animals the benefits of cannabis, as well as unique adoption campaigns.
With the legal cannabis industry continuing to grow, pet owners are now medicating their dogs with CBD-infused snacks and topical treatments. These natural products can be used to soothe topical pain, and can also help pets that are prone to anxiety. Examples include the Animalitos CBD Dog Cookies, and the American Shaman CBD Tinctures for Cats.
Brands like Spotify are helping to support pet adoption in unique ways. The music streaming service partnered with an animal shelter in Germany to launch 'Adoptify,' which pairs prospective pet owners with animals that enjoy the same type of music they do.
Top 20 Pet Trends in February
20
Award-Winning Pet Houses
The La Maision Noire Pet House is Designed to Keep Pets in Comfort
19
High-End Designer Cat Perches
The Neko Cat Tree Offers a Modern Spot for Felines to Rest
18
Pet-Friendly Bike Seats
The 'BuddyRider' Lets You Bring Furry Friends with You on Rides
17
Ultra-Modern Canine Loungers
The Dedalo Luxury Dog Bed is Handcrafted by Italian Craftsmen
16
Health-Optimizing Pet Trackers
Petrics Offers Advanced Technology to Track the Health of One's Dog
15
Deep-Cleaning Pet Owner Vacuums
The Hoover PowerDrive Bagless Upright Vacuum Cleaner is Powerful
14
Lazy Dog Toy Collections
Target and BarkShop's 'Couch Pawtatoes' Introduce Cute Dog Toys
13
Dog Poo-Powered Lights
This Gas Street Lamp in Worcestershire, UK Runs On Canine Excrement
12
GPS Cat Collars
Tractive Released a New GPS Collar Specifically for Cats
11
Doggie CBD Tinctures
CBD Medico Pet Tinctures Treat Anxiety & Pain in Dogs and Cats
10
Fishy Feline CBD Tinctures
These Feline CBD Hemp Oil Tinctures are Seafood-Flavored
9
Flavored CBD Dog Biscuits
Animalitos CBD Dog Cookies are Formulated to Treat Anxiety and Pain
8
Luxe Botanical Dog Shampoos
This Dog Shampoo by Malin+Goetz Contains Hydrating Amino Acids
7
Medicinal Pet CBD Balms
This Animalitos CBD Nose and Paw Balm Provides Treatment to Cats and Dogs
6
Charitable Pet-Centric Coffees
The Puppy Bowl's Coffee for Charity Supports Shelter Pets
5
Free Dog-Sharing Platforms
'Dogshare' Connects Nearby Owners for Canine Play Dates
4
Musical Adoption Campaigns
Spotify Created Adoptify with an Animal Shelter to Offer Music for Dogs
3
Raw Ketogenic Dog Food
ROCKETO Makes NASA-Grade Organic Superfood for Dogs
2
Convenient Lint Brushes
The OXO FurLifter is Great for Garments and Furniture
1
Tear-Jerking Pet Games
'Till the Dawn, Waiting' Presents a Dog's Experience of Abandonment
Related Ideas
Gamified Fitness Motivation
CalPets Turns Exercise Into Rewards and Interactive Pet Evolution
Expanded Pet Apparel Capsule
The Adidas Originals Pet Collection Brings Forth Brand Styling
Human-Centric Pet Retail Experiences
Petco Introduces the Cheeky 'My Human' Product Line
Pet-Inspired Perfumes
Velvétail Perfumes Makes Fragrances Inspired by Dog and Cat Breeds
Plush Pet Hotels
Goodwoof 2025 Will Feature a Jellycat Dog Hotel Pop-Up
Canadian Pet Care Companies
Barkus Provides Pet Maintenance Products Using Clean Ingredients
Pet-Friendly Car Diffusers
The Citroën Calm Diffuser Helps to Reduce Stress and Overwhelm for Pets
Retro Athletic Pet Accessories
The Adidas Originals Pet Accessories Collection is Extra-Cute
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Juicy Cannabis Seltzers
Not Beer Vibed Features Real Fruit Juice, THC and CBD
Stress-Reducing Pet Products
PetSafe® Offers Stress-Free Solutions for Busy Pet Owners
AI-Generated Pet Teasers
Iams' I Want a Puppy/Kitten Studios Helps People Pitch an Idea
Social Low-Calorie Cannabis Seltzers
Cornbread Hemp THC Seltzers Start Working in 15-Minutes
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Dog-Friendly Valentine's Gifts
Years.com's Valentine’s Day Selection Box Creates Special Moments
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Dose-Control Chocolate Edibles
Grön Pips Arrive in New York
AI-Powered Pet Products
PETKIT is Showcasing an Expanded Range of Connected Devices at CES 2026
Affordable Pet Products
Target Adds New Items to its Affordable Pet Brand for National Pet Month
Hemp-Infused Beverage Lines
Aslin Beer Co Expands with the Introduction of Wax
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
4/20-Inspired Pizza Promotions
Pizza Pizza Relaunches its Iconic Pizza Pre-Rolls for 4/20
Human-Grade Pet Foods
Portland Pet Food Company Offers Human-Grade Nutrition Options
Pet-Focused Soccer Programming Initiatives
Purina Introduces the National Pet Kit & a New Campaign
Cultivated Dog Treats
Benemeat’s Try & Share Initiative Lets Dog Owners Test Lab-Grown Dog Treats
Dog-Themed Valentine's Day Events
BarkHaven Pawsitively in Love is for Dog Lovers of All Kinds
Mobile Cat Therapy Initiatives
Purina Cat Chow Takes the Therapod Experience to College Campuses
Customizable Pet-Inspired Luxury Accessories
Marc Jacobs Brings Back Its Bark Jacobs Series
Fresh Pet Foods
Blue Buffalo is Expanding into Fresh Pet Food with Love Made Fresh
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Blood Orange-Forward Cannabis Spirits
Delta Beverages Combines Blood Orange and Vanilla
Co-Branded Cannabis Cookies
Gelato Canna x Fat & Weird Cookies are Launching THC-Infused Cookies
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Probiotic Pet Advent Calendars
The Pigs in Blankets Dog Advent Calendar Supports Gut Health
People-Pet Treat Packs
The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Influencer Dog Treat Collections
Woof Gang Dropped a Collab with Three Beloved Social Media Dogs
Pet-Focused Supplement Lines
Royal Canin Debuts New Supplements and Probiotics for Cats and Dogs
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Valentine's Day Pet Activations
PetSmart is Hosting the Valentine's Day Party on February 14th
Value-Forward Pet Insurance Partnerships
PetSmart Continues Its Partnership with Healthy Paws
Unique Cannabis Packaging
Dogwalkers Launches a Twist on a Seasonal Staple with The Summer 6-Pack
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Casual Cannabis-Infused Beverage Campaigns
Triple Debuts Its Laid-Back 'Turfing' Campaign
Natural Dental Treats
Wellness WHIMZEES Help to Support Clean Teeth, Healthy Gums & Fresh Breath
Fresh Dog-Friendly Pizzas
Pizzana and JustFoodForDogs Launched the Pup Pizza
Dog Enrichment Activities
Brightkins Expands its Enrichment Product Line to Support Happier Pets
Adoptable Cat App Takeovers
Fresh Step's Date Cats, Not Humans Makes Adorable Matches
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Dog-Friendly Dining Events
Cesar Restaurant Weekend 2025 Inspires Bonding Over Mealtime
Functional Beverage Re-Branding Initiatives
FLORA Embarked on a Comprehensive Brand Overhaul
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Social-Friendly Cannabis Refreshments
Fizzy Jane’s and Happy Flowers Introduced Higher THC Options
Hemp-Derived THC Products
Wana Brands Introduces THC Edibles and Beverages in Georgia
Pet-Friendly Supper Clubs
Wellness Pet and Hayley Erbert Created a Supper Club for Cats
Cannabis Product Expansions
Canopy Growth Unveils Targeted Product Launch for Canadian Customers
Sports-Themed Dog Snacks
Bocce's Bakery and the NFL Players Association Craft Dog Treats
Charitable Pet Food Partnerships
Sainsbury's and Battersea Dogs and Cats Home Have Partnered
Elderly Companionship Campaigns
Mayores Amigos Matches People in Care Homes with Senior Dogs
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Cannabis-Infused Peanut Butter Cups
Incredibles Peanut Buddah Cups Have 25mg of THC and CBG
Rapper-Branded Hemp-Based Beverages
Snoop Dogg Expands Availability of Do It Fluid & Doggy Spritz
Celebratory Dog Daycare Rebranding
Camp Bow Wow Commences a Brand Update and a Strategic Survey
Mainstream THC Beverages
Target Expands Hemp-Derived THC Drinks Beyond Specialty Retail
Canine-Focused Wintertime Wellness Campaigns
PetSmart Marks National Walk Your Dog Month
Festively Themed Pet Products
The Pooch & Mutt 2025 Christmas Range is Packed with Options
Personalized Pet Nutrition
Feed Right Helps Find Safe, Tailored Dog Food Options For Your Pup
Affectionate Cat Campaigns
SHEBA's Ignored to Adored Invites Cat Parents to Build Better Bonds
Elderly Cannabis Campaigns
The I'm High Right Now Campaign Answers Questions from Ages 55+
Pet-Welcoming Urban Initiatives
Mars Incorporated Expands Its BETTER CITIES FOR PETS™ Initiative
Munchies-Satisfying Donuts
Voodoo Doughnut 4/20 Treats Celebrate the Cannabis Event
Cannabis-Infused Cooking Oils
Clebby's Avocado and Vegetable Oils Enhance Savory Dishes & Sauces
Dog-Starring Sporty Campaigns
ASICS Taps Felix the Samoyed for Mind's Best Friend Ad
Potent Cannabis Portfolio Expansions
Aurora Cannabis Announces New Cannabis Product Launches
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
Fresh Food-Inspired Pet Kibbles
Spot & Tango UnKibble Combines the Best of Kibble and Fresh Food
Animal Welfare Group Grants
Petco Love Highlights Its Charitable Petco Love Stories Initiative
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Pet Care Innovation Awards
Purina Spotlights PetPax as the Grand Prize Winner of a Competition
Cannabis Baking Mixes
Clebby's Launched Convenient Mixes for Cookes, Cakes, Breads & Brownies
Music Festival-Themed Cannabis Drinks
Woodstock Goods is Launching Hemp-Derived Drinks
Multi-Faceted Whiskey Brand Programs
TINCUP Whiskey Has Launched the Heart-Warming Project TINPUP
AI Pet Matching Platforms
Amazon’s Tool Uses AI to Pair Adopters with Compatible Shelter Pets
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Shelf-Stable Raw Pet Foods
Red Dog Blue Kat's GentleDry Technology Preserves 95% of Nutrients
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Pet Parent Valentine's Treats
Tropical Smoothie Cafe's Fur-Ever Duo Treats Dogs & Dog Lovers
Pet-Centric Travel Platforms
Dog Owners Can Book Stays and Plan Trips in One Place
Cannabis-Infused Sparkling Water Lines
Resident Culture Brewing Co. Expands Cümulo
Pride-Inspired Cannabis Campaigns
Mfused Launches the Celebratory High on Pride Campaign
Cocktail-Inspired Hemp-Derived Beverages
SunBuzz's Pre-Mixed Cocktails Feature THC and CBG
Mindfulness Application Companions
Pawz Adds An Interactive Pet Companion To Guided Meditation
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Frosted Dog Cookies
Classic Holiday Sugar Cookies Inspired Milk-Bone Frosted Paws
Premium Vehicle-Related Pet Accessories
Mopar Debuts the Cleverly Named Mopaw Product Line
Science-Backed CBD Wellness Products
Harrelson’s Own CBD Products Come in a Range of Options
Soothing Tea-Based Cannabis Drinks
This Boston Beer TeaPot Drink Has Rosin-Infused Tea
Pet-Friendly Peanut Butters
Buddy Budder Makes Natural, Human-Grade Peanut Butter for Dogs
Canine-Friendly Sporting Events
Mars, Incorporated Will Delight Pets and Their Owners This Summer
Dog-Focused Food Trucks
Bab’in Spotlights the French Cuisine for Dogs at Central Park
Feline-Hosted Podcasts
Whiskas' Purrcast Supports & Entertains a New Generation of Pet Parents
Calming Pet-Focused Bundles
Asher House Wellness Boasts the Calm & Happy Dog Bundle
Relationship-Strengthening Pet Product Lines
Dr. Elsey’s Highlights Benefits of Pet Ownership
Dog Enrichment Kits
Nom Nom Curated a Limited-Edition Kit with Food, Treats & Toys
Functional Cannabis-Powered Gummies
Gelato Canna Co. Functional Cannabis Gummies are Potent
Cannabis-Focused Retail Celebrations
Nature's Remedy Cannabis Hosts a 4/20 Celebration Event
Squeezable Pet Peanut Butter
Bark Bistro Unveils a New Product Called Buddy Budder
Wintery Pet Product Ranges
Lily’s Kitchen Debuted a Series of Seasonal Items for Cats and Dogs
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
Spooky Single-Ingredient Treats
GivePet Created Its First Freeze-Dried Halloween-Themed Cat Treats
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Pet Cashback Marketplaces
PetBux Strives to Bring the Cost Down for Pet Owners
Whimsical Dog-Inspired Tech Accessories
CASEKOO and LittleManyu Launch 'Pawfect Chill Time'
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
AI-Generated Dog-Friendly Playlists
William Thomas Digital Boasts the Gentle Taills Playlist
Pet-Pleasing Delivery Menus
Deliveroo and French Bandit Collaborated to Delight People & Pets
BBQ-Inspired Dog Treats
Battle of the Beggin' Pits Bold, Smoky Flavors Against One Another
Dog Tax Credit Campaigns
Blue Buffalo Debuts a Dog Tax Credit Campaign
Dog Enrichment Camps
K9 Resorts Luxury Pet Hotel Launched an Eight-Week Summer Camp for Dogs
UAE Pet Care Companies
Milano Launches the Petshouse Pet Care Brand for UAE Customers
Functional Sausage-Flavored Treats
Pooch & Mutt's Best-In-Show Bangers Have Collagen & Postbiotics
Pet-Safe Pheromone Solutions
SIGNS Launches Four Pheromone Products for Cats, Dogs, and Bunnies
Chewable Pet Calming Wafers
Spirited Paw Launches a New Calming Supplement for Dogs and Cats
Celebrity-Run Online Hemp-Derived Marketplaces
Snoop Dogg Launches TryDeathRow.com
Cat Cafe Beds
Enhanced Feline Relaxation Pet Furniture with Café-Inspired Design
Odor-Neutralizing Pet-Focused Product Lines
Azuna Partners Witth the American Kennel Club
Pet-Focused Nutrition Lineups
Ancestral Natural Pet Food Unveils its New Health Products
Gamified Cat Tax Campaigns
HitPaw Launches the 2026 Pay the Cat Tax Campaign
High-Protein Cultivated Treats
Friends & Family Pet Food is Launching First-of-Its-Kind Product
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Pet-Friendly Accommodation Partnerships
PetScreening & OwnerRez Elevate the Vacation Rental Market
Heart-Shaped Functional Treats
Pooch & Mutt Introduced Lovestruck Lamb for Valentine's Day
Cannabis Sleep Gummies
ExhaleWellness Launched High-Potency D9+CBN Sleep Gummies for Sleep Support
Cannabis Art Ventures
Snoop Dogg Presented the 'Rich N Infamous: the Joint Venture' Art Launch
Functional Cannabis Gummy Ranges
Brightside by Charlotte's Web Comes in Three Formulations
AI-Powered Budtenders
TWS' AI Bud Tender Offers Personalized Guidance for Cannabis Consumers
Gamified Animal Aids
Cats-We Turns Virtual Pet Care Into Real Support for Cats in Need
Pet Wellness Insights
Daily Pet Care Tips By PetCareDaily For Everyday Pet Wellness
Polish Pet Nutrition Brands
Naturalnie z Kotfina Introduces New Products to its Portfolio
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day