The idyllic imagery of princesses and castles have brought fairytale fashion to the forefront. The desire for "happily ever after" has translated into outlandish gowns and enchanting jewelry. Imaginative spins on classic stories like Alice in Wonderland and Cinderella have inspired clothing designs, photo shoots and advertisements.
Fairytale fashion includes everything from glass shoes to billowing dresses and fantastical chandeliers.
Implications - These innovations showcase the multitude of ways that this kind of iconic imagery has shaped and influenced the direction of the fashion industry. Each creation is more magical than the one before, so prepare to be delightful inspired by this eclectic gathering of fantastical finds. A dream is a wish your heart makes, and each of these ideas is a dream in and of itself.
60 Fairytale Fashions
60
Dark Fairy Taletography
The Morbid Photo Manipulation of Larissa Kulik
59
Wonderland Fashionista Shoots
'Alice' from Momchil Hristov is Fashion-Focused
58
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
57
Majestic Fairytale Fashion
Sarah Burton's Debut Alexander McQueen SS11 Collection
56
Erotic Fairytale Art
The Salacious Work of Cornacchia
55
Fairytale Photography
Tim Walker Brings Our Your Inner Princess Fantasies
54
Underwater Tea Parties
Alice in Wonderland Goes Under the Sea in Elena Kalis' Photos
53
Gruesome Fairytale Interpretations
Marina Storme Embodies a Bloody Queen of Hearts
52
Realistic Fairytale Photos
Vera'S Photography takes Cues From 'The Princess and the Pea'
51
Naughtyfied Fairytales
With the Release of Burton's Hit, Naughty Clones Pop Up
50
Whimsical Fairytale Corsets
The Fifth Avenue Shoe Repair A/W 2010 Lookbook
49
Fairytale Beds
Fantasy Furniture That Lets You Wake Up in a Dream
48
Green Fairytale Fashion
The Adhesif Clothing Line is Alice in Wonderland-Inspired
47
Fairytale Store Decor
The Printemps Haussmann ‘Alice in Wonderland'
46
Fairytale Home Decor
Alice in Wonderland Singing Flowers, Painted Roses & 'Drink Me' Bottles
45
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
44
Reimagined Fairytale Art
The Fantasy-Filled Photography of Emily Nathan
43
Garden Fairy Fashion
Antonella Arismendi Creates a Fantasy Fashion Shoot
42
Teen Takes On Fairy Tales
Zac Efron and Vanessa Hudgens in "Sleeping Beauty"
41
Fairytale Fashion Ads
Meltin Pot Campaign
40
Spring Tea Party Editorials
Glamour Magazine Gets Girly with Pretty Pastel Frocks, Flowers & Pink
39
Fairytale Fashiontography
Anja Rubik Looks Pretty in Russian Harper's Bazaar March 201
38
Fairytale-Inspired Jewellery
Reinventing Alice in Wonderland Through Accessories
37
Fantastical Fairytale Photography
Lissy Elle Captures Girly Girls in all their Imaginative Glory
36
Sultry Makeup Collaborations
The Alice + Olivia MAC Color Cosmetics Collection
35
Edgy Fairytale Editorials
Marcela Abal Acosta's 'Alice' Takes a Twisted Turn Down the Rabbit Hole
34
Fairytale Look Books
Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot
33
Fairytale Fashion
Cinderella Gowns and Princesses on Peas
32
Mad Hatter Mistresses
'Private Dancer' in Vogue UK Channels 'Alice in Wonderland'
31
Fragile Fairytale Dresses
Karen LaMonte's Glass Dresses are Fit for Cinderella
30
Ethereal Fairytale Gowns
Elie Saab Spring Haute Couture 2010 is Whimsical
29
High Fashion Fairytales
'Glamour Casting Cinderella' by Tom Watson Shows the Modern Princess
28
Twisted Fairy Tales
'Little Bad Riding Hood' Shows the Wolf Who's Boss
27
Fairytale Perfume Ads
Naomi Watts Wishes on a Star for 'Angel' by Thierry Mugler
26
Fairytale Chandeliers
WhimsicalCollections Handmade Children's Fantasy Lighting
25
Alice in Wonderland Hats
Fitted Caps Approved by Cheshire Cat
24
Jazzed-Up Riding Hoods
Designer Zawann Reinvents Fairytale Style
23
Grimm Fairytale Photography
Dead Princess by Bruno Vilela
22
Enchanting Bridal Spreads
Valerya for Brides Magazine Takes Us into a Magical Wonderland
21
Fairytale Gowns
Jason Wu Fall 2009 Charms New York Fashion Week
20
Retro Rapunzel Shoots
A Preview of the Lindsey Wixson and Miu Miu Spring 2010 Campaign
19
Fairy Piercings
Navel Studs With Magical Pixies Bring Out Your Inner Tinkerbell
18
Fairytale Makeup
Paul & Joe 'Alice in Wonderland' Collection is Just in Time for the Movie
17
Luminously Lined Dresses
Diana Eng's Whimsical Designs at the Fairytale Fashion Show
16
Fairytale Lockets
Get the Alice in Wonderland Locket Before it Heads Down the Rabbit Hole
15
Dark Rapunzel Photography
Numero Korea February 2010 Shows Fairytale Fashions
14
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
13
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
12
Fairytale-Inspired Jewelry
Alice in Wonderland Pocketwatch Locket
11
Futuristic Fairytale Gowns
The Alice and Olivia Spring 2011 Collection Gets Magically Modern
10
Freaky Fairytale Digi-Art
The 'Alice in Wonderland'-Inspired Work of Natalie Shau
9
Fabled Fashion
The Lu Flux Spring 2010 Line Takes Us to a Land Far Away
8
Fairytale Headbands
Headwear by WhichGoose Adds Whimsy to Your Wardrobe
7
Baby Princess Beds
The Cinderella Carriage Crib is Undeniably Magical
6
Modern Fairytale Style
Philippe Starck Reworks Little Red Riding Hood Cashmere Cloak (UPDATE)
5
Whimsical Berets
Turnip-Shaped Toppers to Keep Your Head Warm
4
Whimsical Menswear Editorials
'Once Upon a Time' in VMAN is Like a Little Kid's Fairytale
3
Fairytale Flatware
The Wonderland Cutlery is Intricately Alice and Amazing
2
Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories
1
Male Fairytale Footwear
'Cinderello' by Eduardo Rodriguez is a Spin on the Glass Slipper
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Illusory Doll-Like Heels
Louis Vuitton's Illusion Boots are Cleverly Shaped and Hand-Painted
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Wild Animal-Decorated Gowns
The Schiaparelli Lion Head Dress is the Talk of the Town Right Now
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
Anime Film-Inspired Whimsical Fashion
Levi's Launches a Special Princess Mononoke Collection
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Vintage Ski-Inspired Fashion Collections
Filippa K's AW '23 Line Takes Cues from 1970s Ski Culture
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Anime-Themed Luxury Fashion
Jimmy Choo Releases a Sailor Moon-Inspired Capsule Collection
Romantic Jewelry Brands
Stonehart Boast Stunning and Enchanting Jewelry Pieces
Floral Bridal Gowns
Claire Pettibone Introduces a Captivating New Range of Couture Bridal Gowns
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Anime-Style Cartoon Apparel
The Disney x Tommy Collab Fuses Preppy Styles & Manga Influences
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Punk Romance-Inspired Fashion Collections
Maison Margiela's Fall 2023 Show is Edgy Yet Soft
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Classic Heritage-Inspired Fashion Lines
Laura Ashley Collaborates with Joanie on a 29-Piece Line
Classic Anime-Inspired Fashion
Loewe Announces Another Studio Ghibli-Themed Collaboration
Transformative Bridal Footwear
Pashion’s Made-to-Order Styles Offer Interchangeable Components
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Wizard-Themed Gen Z Apparel
The Shein x Harry Potter Collection is Now Available
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Fairytale-Inspired Bed Designs
The Circu Mr. Bunny Bed Shows Off a Playful Form and Function
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Fantastical Crystal Slippers
Swarovski Recreated Cinderella's Glass Slippers for Disney's 100th
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Romantic Fashion-Forward Apparel
PrettyLittleThing Offers a Range of Apparel Perfect for Vday
Ukranian Fashion Collections
Freedom Fashion Ukraine Showcases Designers at the Coterie Trade Show
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Ramadan-Themed Fashion Collections
& Other Stories Unveils its Ramadan Ready-to-Wear Collection
Anime-Themed Loungewear Outfits
These Donguri Kyowakoku Studio Ghibli Outfits are Charming
Opulent Timeless Fashion
Wales Bonner Debuted the Fall/Winter 2023 Twilight Reverie Collection
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Fashion House Festive Carousels
Dior Completes the Carousel of Dreams Installation in NY
Upcycled Tutu Couture
Aelis FW23 Repurposes Tutus from the Paris Opera
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Ultra-Luxurious Crystal Footwear
The JIMMY CHOO Crystal Slipper Immediately Turn Heads
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Renaissance-Inspired Fashion Capsules
Lanvin's Winter 2023 Debut Features a Mix of Inspirations
Heroic Luxury Footwear
The Christian Louboutin x Marvel Collab Unleashes Super Stylish Footwear
Hyper-Feminine Fragrances
The First LoveShackFancy Fragrances are Whimsical and Romantic
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
One-Stop Wedding Shops
The A&F Wedding Shop Fulfils the Fashion Needs of Brides, Guests & More
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Magical Wizard-Themed Apparel
The SHEIN x Harry Potter Collection is Now Available
Sustainable High-Quality Jewelry
Erin Tracy Bridal and Fine Jewelery is Perfect for the Holidays
Fantasy-Themed Fine Jewelry
The Game of Thrones x Pandora Collection Fires Up Fantasy Fans
Luxury Fairy-Themed Watches
Van Cleef & Arpels Unveils New Lady Féerie Watch Shades of Pink
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Fashion-Forward Ski Series
PrettyLittleThing Unveils Elevated Ski Collection for Winter Sports
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Comfort-Focused Bridal Apparel
The Pearly Mini Dress from Waverles Pairs Pearl and Pleat Details
Gothic-Themed Embroidered Streetwear
Heaven Can Wait Presents its Latest Collection for 2023
Elegant Fall-Centric Fashion Capsules
16Arlington Unveils the Minimal Wake Collection for FW23
Holiday Gown Collections
Nana Jacqueline's 'Love Letter to London' was Inspired by Princess Diana
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Narrative Fall-Ready Modern Fashion
Daniel W. Fletcher Presents I Loved You From the Start
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Cartoon-Inspired Fashion Capsules
Fred Segal Launches a Betty Boop-Inspired Collection
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Accessible Occasion Jewelry
Kleinfeld is Dropping a Fashion Jewelry Line on Amazon
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Chinese Heritage-Inspired Fall Fashion
PRONOUNCE Introduces its New Collection for FW23
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Theatrical Play-Inspired Fashion Capsules
HADES' New Capsule is Inspired by Huis Clos (No Exit)
Cat-Themed Apparel Capsules
Whisker Wear Clothing Co. Launches an Exclusive Cat Print Apparel Line
Y2K-Inspired Co-Ed Luxe Fashion
Wood Wood Presents the Heaven Out There Series for FW23
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Vintage Floral Bedding
Pottery Barn Kids and Teen Debut a Floral Collection with LoveShackFancy
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
Modern High-Fashion Dresses
Terani Couture Launches the New Spring 2024 Fashion Collection
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Journey-Inspired Fall-Ready Fashion
AIREI Presents Refuge, Deluge, Transfuge for FW23
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Contemporary Wedding Capsules
From Future's Wedding Capsule Collection is Timeless and Elegant
Metamorphosing Fall-Ready Fashion
DZHUS Presents its New Seasonal Transit Collection
Vibrantly Colorful Luxe Fashion
Marni Presents its New FW23 Collection in Tokyo This Week
Celebratory Claymation Fashions
The the Nightmare Before Christmas Collection is at Hot Topic