eSports continues to gain popularity and with that, the market responds, with companies now embarking on new eSports initiatives in order to cater to the rising global interest.
One notable initiative is the Madden NFL 20, which will streamline its eSports schedule to the upcoming NFL season. This is because the NFL and Madden could share views, and a streamlined schedule could bring viewers from one platform to another.
Another emerging eSports project is fan shops. We Are Nations recently entered into a partnership with Walmart to provide fan gear to eSports fans. Through this partnership, the retailer will produce gaming clothing and other merchandise.
Lastly, K-Swiss has created an eSports performance sneaker, called the 'MIBR ONE-TAP.' The sneakers were developed to cater to those who play eSports to provide comfort and temperature control.
37 eSports Initiatives
37
Smartphone eSports Accessory Kits
The 'StygianForce' Mobile Gaming Accessories Kit is Pro-Grade
36
Female-Focused eSports Activewear
FlyQuest's Women’s Flightwear Line Features Comfortable Casuals
35
Ergonomic eSports Workstations
The Eureka Ergonomic Z1-S Desk Has a Carbon Fiber-Like Finish
34
eSports-Centric E-Commerce Fan Shops
We Are Nations Enters a Partnership with Walmart Marketplace
33
Laid-Back eSports Chairs
The Gamewarez Granite Hurricane Gaming Seat is Stylishly Functional
32
Esports-Centric Pop-Up Fan Events
Mastercard Delivers a League of Legends Experience to Players
31
eSports Footwear Collaborations
The ULT x DC Shoes Collaboration Boasts Comfortable Gamer Styles
30
Professional eSports Backpacks
The 'PentaCarry' Gaming Backpack Boasts a Military-Grade Build
29
Icy eSports Gaming Laptops
The Asus ROG Glacier Blue Laptops Have a High Energy Color Profile
28
Performance Gaming Footwear
K-Swiss Has Created Its First eSports Sneaker
27
Energizing eSports Drinks
Ready-to-Drink G Fuel is the Official Energy Drink of eSports
26
eSports Game Streaming Devices
The Razer Ripsaw HD Game Capture Card Records Wins and Losses
25
Pro-Grade Technology Terminal Lights
The Elgato Key Light is Ideal for eSports Gamers and Vloggers
24
Limited Edition eSports Jerseys
UNDEFEATED Partners with New York Excelsior for the First Time
23
Apparel-Testing eSports Labs
The H4X L4B is Place to Play Games and Wear-Test Performance Apparel
22
Major Esports Brand Partnerships
PUMA is the Official Apparel Provider for the Cloud9 LCS Team
21
Fast-Fashion eSports Apparel
Movistar Riders and Pull&Bear Team Up for a Collaborative Collection
20
Co-Branded eSports Fan Apparel
OpTic Gaming and Champion Join Forces on an Exclusive eSports Line
19
Success-Driven eSports Fashion
The FaZe Clan x Champion 2.0 Build on a Previous Partnership
18
eSports-Inspired Gaming Apparel
Her Universe Debuts Overwatch and World of Warcraft Collaborations
17
QSR-Sponsored eSports Competitions
Chipotle, DreamHack & ESL Collaborate on the Challenger Series
16
Charitable eSports Soccer Events
Gfinity's War Child FC FIFA Tournament Raised Funds for Kids
15
Aggressive eSports Headsets
The Conceptual ASUS ROG Strix Pro 7.1 Headphones Have a Fierce Look
14
eSports-Fueling Performance Drinks
The RESPAWN by Razer was Made by Gamers for Gamers
13
Collaborative Mobile-Focused eSports Leagues
iLeague is Being Launched by iCandy and Emerge
12
Casual eSports Professional Laptops
The New Acer Nitro 5 Gaming Laptop is Well-Equipped
11
Exclusive eSports Backpacks
Sprayground's Fortnite Shark Royale Bag Hints at the Game's Storyline
10
Vibrational eSports Feedback Peripherals
The 'RsQuake' Helps Players Really Feel the Action
9
Detachable Microphone eSport Headsets
The ROCCAT NOZ Lightweight Stereo Gaming Headset is Low-Cost
8
eSports Tournament Scheduling
The NFL and EA Will Streamline the eSports Schedule with the NFL
7
Anime-Informed eSports Collaborations
SNIPES and mousesports' Apparel Boasts Hip Hop Inspiration
6
Professional eSports Peripherals
The Razer BlackWidow Essential Keyboard is Durably Designed
5
eSports-Ready PC Monitors
The Razer Raptor Gaming Monitor Provides Crystal Clear Images and More
4
Charitable eSports Tournaments
ELEAGUE Launches Through a Call of Duty eSports Charity Event
3
eSports Racing Teams
Ford Launched Its Own Virtual Racing Team Called 'Fordzilla'
2
CEO-Branded eSports Collaborations
100 Thieves is Creating Merch With its CEO, Matt Haag
1
Optimized eSports Headsets
The Xtrfy H2 Headset Balances Durability with Comfort and Performance
Related Ideas
Wrist-Worn eSports Watches
The Conceptual MSI Gaming PC Watch by Eslam Mhd is Dragon-Themed
Chic Collaboration Gamer Chairs
The Herman Miller Gaming x G2 Esports Embody Gaming Chair is Sleek
Esports Furniture Partnerships
Fnatic Partnered with Steelcase to Enhance Player Comfort
Bright Video Game-Inspired Footwear
Onitsuka Tiger Launches a Street Fighter-inspired Sneaker
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Remote Esports Coaching
eGame Studio Launches an Esports Coaching Application Called Game Lens
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Chocolate Brand Esports Partnerships
KitKat Extended its Partnership with EMEA Masters
Esports Apparel Partnerships
Team Liquid Partnered with Viz Media on Death Note Apparel Line
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Tournament Betting Partners
The Champion of Champions Tour Recruits 1xBet as its Betting Partner
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Financial Esports Partnerships
HSBC Partnered with EXCEL as the Official Financial Health Provider
Esports Streetwear Collaborations
XSET Taps mastermind JAPAN for an Apparel and Tech Capsule
Data-Driven Esports Partnerships
Electronic Arts Teams Up with Stats Perform Ahead of FC24
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Esports Telecom Partnerships
'Vodafone Idea' Partnered with 'Team Vitality' in India
Esports Marketing Collaboration
Giants Gaming Renews its Partnership with Maggi FUSIAN for 2023
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Philippines-Based Esports Stores
Tier One Entertainment Opens a BLCKBOX Flagship Store in Manila
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Esports Monitor Partnerships
ZOWIE is Named the Monitor Partner of VALORANT Champions Tour
Esports Media Partnerships
KRAFTON Unites with ONE Esports as the Official Media Partner for PUBG
Esports Sandwich Sponsors
100 Thieves Introduces a Subway Partnership for the LCS Summer Split
Esports Hat Collections
FURIA Partners with New Era for a Hat Merchandise Collaboration
Cafe-Based Watch Parties
SideQuest to Host its Own League of Legends Worlds Watch Parties
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Comic-Backed Esports Apparel
G2 Esports Confirms a DC Comics Deal for its CS:GO and LoL Teams
Collegiate Esports Event Partners
McDonald's Partnered with Collegiate Sports Management Group
Football Singer Collections
Mitchell & Ness Unveils Exclusive Apparel Collaboration with USHER
Esports Seating Sponsorships
Luminosity Gaming Partners with Furniture Manufacturer Steelcase
Saudi Arabian Monitor Sponsorships
Saudi Esports Federation Teams Up with LG UltraGear for Gamers8
Esports Development Partnerships
Riot Games Teams Up with OMEN and HyperX to Launch a Partnership
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Community Tournament Series
Rival and New Balance Launch a New Rocket League Tournament Series
Club-Backed Esports Partnerships
Sporting CP Teams Up with Esports Organisation DUX Gaming
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Esports Peripheral Partnerships
HyperX Expanded its Partnership with Riot Games for the VCT
Esports Merchandise Capsules
PlayVS Partners with Emerge Apparel on a New Apparel Collection
Esports Automotive Deals
Team Vitality and KIA Confirm a Two-Year Partnership for Content Creation
Host-To-Earn Esports Platforms
ESPL Now Enables Everyone to Be An Organizer of Amateur Esports
Esports Vodka Sponsorships
The Esports Awards Partners with The Sidemen's XIX Vodka Company
Nutrition-Focused Esports Deals
M80 Partners with RawQ to Promote Health and Wellness in Esports
AI Football Games
Futureverse's 'AI League' Lets FIFA Superfans Manage Their Own Pro Teams
MENA-Based Talent Partnerships
BMW Group Middle East Teams Up with Nigma Galaxy
Soccer-Specific Online Retail Destinations
Men in Blazers Has Partnered with WorldSoccerSShop
Esports Management Programs
ITTI Sports Launches an Esports Course with Barça Innovation Hub
Sports Metaverse Communities
FIFA+ Collect Enables Fans to Compete with Licensed Digital NFTs
Wearable Gaming-Focused Technology
Team Singularity Partners with Technology Brand GamerTech
Esports Awards Activations
Coca-Cola Returns as a Partner for the 2022 Esports Awards
Esports Community Events
Amazon Partners with Riot Games to Host a VALORANT Community Event
Esports Management Programs
University of Sunderland Launches an Esports Event Management Degree
Esports Basketball Events
ESL FACEIT Group and FIBA Launch the NBA 2K23 eFIBA Esports Tournament
Esports Make-A-Wish Deals
Skillshot Media and Ghost Gaming Announce a Make-A-Wish Partnership
Esports Bitcoin Tournaments
Crypto Betting Platform Thunderpick Announces a $600K CS:GO Tournament
Esports Championship Events
The European Games Esports Championships Announces its Game Titles
Esports Wellness Platforms
Ninja Labs and Vivior Launch the 4SIGHT Wellness Platform
Collaboration Clothing-Branded Gaming Devices
The Razer EVISU Collection is Arriving Soon
Collegiate Esports Ecosystems
NoScope Gaming Launches the Esports University Ecosystem NSG ARENA
Esports Commercial Tournaments
Echo Esports Shares the Commercial Partners for Race to World First
Dedicated Gaming Gear Shops
The Samsung Game Portal is Launching in 30 Countries
Esports Betting Websites
Entain Relaunches its Betting Platform Unikrn in Canada and Brazil
Hong Kong Esports Partnerships
PSG Talon Renewed its Peripherals Partnership with SteelSeries
Brazilian Esports Apparel
Riot Games Collaborates with No Future Brand for Brazilian VALORANT Fans
Pro-Level Esports Organizations
XSET Co-Founder Marco Mereu Launches Esports Organization M80
Esports Wearable Sponsorships
Oxygen Esports is Renewing its GamerTech Partnership
Grooming Brand Esports Deals
Gillette Partners with the European Organisation Enterprise Esports
Collegiate Sim Racing Events
Williams Esports Hosts the Student Racing League Tournament Series
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Business Esports Partnerships
EPIC Global Recruits Endpoint CeX to Help with Securing Partnerships
MENA-Based Esports Events
Saudi Arabia is Expected to Host the World Esports Championship
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Nigerian Esports Ecosystem Expansions
MOONTON Games Partners with the Nigeria Esports Federation
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Data-Based Esports Partnerships
Team Vitality Unveils a New Data Partnership with Abios
Gaming PC Partnerships
EXCEL ESPORTS Announced a Two-Year Partnership with PCSpecialist
Organization-Backed Esports Apparel
Faze Clan and SteelSeries Debut the New Co-Branded Gaming Gear
Esports Event Partnerships
MSI is the Official Gaming Partner of the 2023 PUBG Global Championship
Charitable Esports Tournaments
The Brawlhalla World Championship Teams Up with Make-A-Wish Georgia
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
UAE-Focused Esports Deals
AD Gaming and SAWA Group Will Develop Abu Dhabi's Esports Ecosystem
Turn-Based Strategy Games
EA SPORTS Debuts the Football Strategy Game 'FC Tactical'
Game Cosmetic Partnerships
Team Vitality Taps Tradeit for its New Skin Marketplace Partnership
University-Backed Esports Programs
Intel and National Student Esports Debut the FutureGen Campaign
Enhanced Esports Opportunities
eFuse Partners with the National Esports Collegiate Conference
Esports Community Platforms
Sacramento Kings are Launching a New Platform with RIval
Entrepreneurial Esports Events
Esports Insider and the University of Warwick to Host ESI Next Gen
Esports Marketing Deals
AMD Offers Up its PC Components to Esports Organization and Team PSG Talon
Convention-Enabled Esports Tournaments
Call of Duty's Championship Will Air at DreamHack Atlanta
Fantasy Esports Data Partnerships
E-GO App Partners with GRID to Promote a New Esports Product
Gamer Wellness Initiatives
Riot Games Taps Take This for an Esports Mental Health Initiative
Student-Focused Esports Leagues
Minnesota Varsity League Unveils a New League for Middle Schoolers
Esports Army Programs
Beasley Esports Partners with Army West Point Esports for Coaching Services
Luxe Esports Apparel
G2 Esports Secures a Ralph Lauren Partnership and Apparel Collection
Esports CRM Partnerships
WeDoCRM Partners with ESL FACEIT Group on a New CRM Initiative
Esports Sim Racing Deals
Guild Esports Enters the Sim Racing Space Through a Fanatec Partnership
Analytical Esports Organization Partnerships
M80 Esports Partnered with Shikenso on a New Venture
Stadium-Based Gaming Facilities
Sheffield Wednesday's Owls Esports Gets a New Esports Arena
Esports Organizer Partnerships
Tradeit.gg Partners with Chips.gg for Tradeit League FE Masters
Music-Based Award Partnerships
Amazon Music Becomes the Newest Sponsor of the Esports Awards
Saudi Arabian Esports Deals
Newcastle United Secures Partnership with Savvy’s VOV Gaming
Convention-Based Esports Events
The Snapdragon Pro Series Will Be Held at DreamHack Japan
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Esports Sportswear Partnerships
Team Vitality Signs a Deal with Danish Sportswear Brand hummel
Esports Grassroots Initatives
The AESF Secures a World Cyber Games Partnership
Esports Mental Health Initatives
UKETC's Teams Unite with Play Aid for a Mental Health Initiative
Collaborative Esports Deals
M80 Partners with the Game Platform Forge for Various Activations
NBA-Affiliated Esports Centres
T-Wolves Gaming Partners with Wisdom Gaming for a New Studio Space
Finnish Esports Partnerships
ENCE Partners with the Football Association of Finland
Scholastic Esports Partnerships
National Student Esports Partnered with Nintendo UK for Splatoon 3
Southeast Asian Esports Circuits
PUBG Mobile Announces Changes to its Competitive Ecosystem
Polish Esports Spaces
FACEIT Works with Esports Organization 9INE to Support its Polish Audience
Womens Football Game Expansions
12 NWSL Teams Will Be Joining the FIFA 23 Game by March 15th
Tactical Game Esports
Challengermode Partnered with BLAST on Rainbow Six: Siege Tournaments
Esports Wellness Courses
Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign
High-Tier Esports Tournaments
PUBG Mobile Debuts Changes to Its Esports Partnership Program in SEA
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Inclusive Esports Tournaments
Ally Taps Rocket League to Expand Opportunities for Women in Esports
Peruvian Esports Deals
Global Esports Federation and ADPES Enhance Esports Opportunities in Peru
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
NHL-Backed Esports Lounges
New Jersey Devils Launches an Official Esports Platform with Rival
Community-Focused Esports Initiatives
ENDX Introduces a New Partnership with BLEED Esports
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Collaborative Esports Energy Partnerships
PSG TALON Signs a New Deal with Monster Energy
Marketing-Focused Esports Deals
Gambling Site M88 Mansion Partners with Vietnamese Esports Team
Tournament Platform Rewards
Mana Interactive Partners with Blitz.gg for a New Rewards System
Point-Based Esports Tournaments
Riot Games Confirms Changes to the TFT Monsters Attack Circuit
Automaker Esports Deals
T1 Partners with Mercedez-Benz for a Multi-Year Deal and Jersey Placement
International Esports Visa Services
The ESTA Unveils an Esports Visa Consultation Letter Service
European FAST Football Channels
Rakuten TV Launches a New Football FAST Channel Called FIFA+
Esports Sportsbook Partnerships
MerkurXTIP Enters the Esports Industry Alongside Oddin.gg
Esports Expansion Deals
Esports Insider Recruits SMH Global to Further Esports in Other Regions
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform
Official Peripheral Partnerships
Revenant Esports Partners with Electronics Brand KREO
Educational Esports Endeavors
British Esports Debuts an Education Partnership with Level Infinite
Authentic Chinese Esports Jerseys
FURIA Signs a Jersey Merchandising Deal with ONWEAR