Eating contests are among the more peculiar kinds of competition out there. While they may sound like the kind of wacky event best restricted to children's parties, university frosh week events and charitable endeavors, you may be surprised to learn that competitive eating is a professional 'sport', with its top players making enviable sums of money.
The proliferation of eating contests has come to represent an interesting opportunity for food manufacturers and purveyors. There are a growing number of competitive eating events sponsored by food chains. What better way to put your name out there than by getting a line-up of people stuffing extraordinary amounts of your product down their throats?
Eating contests are also often held as part of larger events promoting a specific kind of food. While the health implications of these competitions may be disturbing, you only live once so why not shove several pounds of food down your throat in search of eternal glory?
10 Food-Devouring Competitions
From Epic Burger Eating Challenges to Crimefighting Eating Contests:
Rahul Kalvapalle — Aug 12, 2014 — Marketing
10
Poutine-Eating Contests
This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
9
Disgusting Nutrition Facts
Nathan's 4th of July Hot Dog Eating Contest
8
Canadian Eating Competitions
World Poutine Eating Championship Rewards Pigging Out
7
Pork Enthusiasm Festivals
The Blue Ribbon Bacon Festival Celebrates the Breakfast Food
6
Competitive Eating Stunts
Eating Legend Takeru Kobayashi Drinks 42 Cups of Coffee Non-Stop
5
Pig-Down Competitions
Joey Chestnut Eats 68 Hots Dogs for a New World Record
4
Gourmet Drive-Throughs
Pop-Up Monnow Valley Drive Thru & Drive In Movie Theatre
3
Crimefighting Eating Contests
This Doughnut-Eating Contest Was Held to Tackle Crime
2
Eating Contests Get Big
American Pride Restored After Dude Eats 66 Hot Dogs
1
Epic Burger Eating Challenges
L.A. Beast Did the Burger King Challenge in One Sitting and Lived
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Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Veganism-Celebrating Food Festivals
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Branded Party-Game Characters
Netflix Adds Overcooked! All You Can Eat With Huntr/x Cast
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Creative Economy Meal Replacements
Sneak EATS Launched a Nutrition Product Built for Creatives
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Inaugural Demanding Fitness Competitions
World's Toughest Mile Will Commence in February 2026
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Competitive Reformer Pilates Events
Studio Pilates International Boasts the Pilates Games
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Cheeky Food-Focused Soda Campaigns
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Experiential Fast Food Collaborations
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Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Indulgent Festive Snack Lines
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Chainsaw-Sliced Sandwiches
Sheetz and Liquid Death are Serving Up Uniquely Sliced Sandwiches
Nourishing Mind-Body Menus
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Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Longevity-Focused Nutritional Solutions
Nestlé and NTU Study How Nutrition Supports Healthy Aging
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Workplace Meal Culture
ezCater Shows Employee Food Programs Driving Office Engagement
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Hangover Breakfast Burgers
Carl's Jr. Debuts Prediction Payback and the Hangover Breakfast Burger
Burrito-Inspired Running Events
Strava is Endorsing and Supporting the Burrito League
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Football-Themed Pastry Treats
Paris Baguette Offers Decadent Game-Day Desserts for Hosting
Deep-Fried PB&j=J Sandwiches
Aramark Sports + Entertainment Just Unveiled 'The Crust Crusher'
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Limited-Edition Regional-Specific Snack Boxes
Tokyotreat Presents the Harajuku Snackventure Box
Pet-Friendly Supper Clubs
Wellness Pet and Hayley Erbert Created a Supper Club for Cats
Cake-Centric Gatherings
Cake Picnic Turns a Shared Love of Cake into a Sweet Social Event
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Local-Led Culinary Experiences
Intrepid Offers a Diverse Range of Food Tours for Curious Travelers
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Campus Food Insecurity Initiatives
Chartwells Higher Education Debuts 'United Through Food'
Organized Fridge Contests
IKEA Canada's Fridge Refresh Contest Simplifies Food Storage
Lifestyle Culture Snack Campaigns
Pancho's Cheese Dip Debuted Quesomaxxing to Encourage Enjoyment
Tuna-Focused Film Festivals
The Tuna Cans Film Festival Shares How People Enjoy Bumble Bee Tuna
Post-Race Eatery Pop-Ups
The Jacket Patch by Gymshark Treated Athletes to Food & Celebration
No-Fee Food Delivery Ads
Grubhub Will Eat the Fees is Grubhub's First Big Game National Commercial
Game Day Barbecue Meals
Dickey’s Barbecue Pit Specials are Arriving for the Super Bowl
Burger-Style Frozen Novelties
The Frosty Burger Serves Chicken Ice Cream in an Encrusted Patty
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Thanksgiving-Focused Sweepstake Initiatives
Omaha Steaks Wine Marks Thanksgiving Celebrations
Last-Place Runner Campaigns
CLIF Bar's Final Finishers Celebrate Athletes Who Ran the Longest
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
Collaborative Esports Tetris Tournaments
Red Bull and The Tetris Company Announce a Tournament
Complimentary Cheeseburger Promotions
Honest Burgers is Giving Away Burgers to Mark its Success
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Crowdsourced Donut Contests
Tim Hortons' Battle of the Donuts Asks for Creative Fan Ideas
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
QSR Eating Contest Promotions
The Burger King One Pounder Challenge 2025 is Only in Japan
Fine-Dining Pizza Events
The Pizza Hut Supper Club Let Quality Ingredients Speak for Themselves
Streetstyle Protein Entrées
Food Truck Cuisine Inspired the Soules Kitchen Street Eats Line
Couples Snacking Trays
Creminelli Fine Meats Launched an Entertaining Tray for Smaller Households
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Kimchi-Focused Branding Initiatives
SF Globalize Organized the JONGGA Kimchi Cook-Off
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Korean BBQ Cups
Cupbop Shares a Taste of Bulgogi, Korean-Style Chicken & More
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Flavor-Fueled Wrestling Events
Knorr Canada's Flavourmania Spotlights Winning Meal Enhancers
Birthday Cupcake Promos
Edible Celebrates Its New Limited-Edition Cupcake Line With Free Treats
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Balanced Nutrition Lifestyle Brands
Clean Eatz Appeared at the Arnold Classic Sports Festival 2026
Playful Interactive Donut Contests
Tim Hortons Debuts the Battle of the Donuts in Canada
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Tiered QSR Pricing Initiatives
Wendy's Debuts the Value-Driven Biggie Deals Menu
Bi-Coastal Cannabis Competitions
MJBizCon & Budist Launch the MJBowl — a First-Of-Its Kind Event
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Summer Entertaining Sweepstakes
Eggland's Best Runs the Ultimate Summer Entertaining Sweepstakes
Fan-Created Wing Flavors
East Coast Wings + Grill Launches Its Fan Flavor Showdown
Ultra-Processed Food Challenges
WISEcode Announces the Launch of the $200k UPF Code Hack
Healthy Eating-Focused Advocacy Programs
Function Health Has Initiated the Eat Different Program
Craveable Meal Prep Contests
McCormick's Sunday Reset Sweepstakes Combats the Sunday Scaries
Nutrition-Focused Temporary Dining Menus
Ford's Garage Launches the Fuel-Efficient Fare Menu
Child Meal Planners
Picky Eaters Helps Parents Create Custom Meal Plans for Kids
State-Specific Food Kits
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Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Quirky Edible Mascots
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Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
School Nutrition Certification Programs
Eat Real is Expanding Its Evidence-Informed Approach
Value-Focused Breakfast Menus
7-Eleven Debuts New Offerings, Including a Waffle Breakfast Sandwich
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Worldly Burger Tour Competitions
Hard Rock Cafe Runs Its Annual World Burger Tour Competition
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Soccer-Themed Restaurant Bowls
Freebirds' Gold Soccer Bowl Comes with the Chance to Win Prizes
Night Cravings-Focused Menus
White Castle Calls Attention to Specific Menu Items
Regional Restaurant-Focused Events
The Newark Alliance Presents Newark Restaurant Week
BBQ-Inspired Dog Treats
Battle of the Beggin' Pits Bold, Smoky Flavors Against One Another
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Pet-Inclusive Dining
BarkHaven Expands Food and Entertainment for Dogs and Owners
Athletic Pastry Mascot Events
The Pop-Tarts Edible Mascot is Headed to an Activation in Pittsburgh
Virtual Dining Platform Expansions
GreetEat Corp. Expands to All Users in North America
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Carnival-Themed Restaurant Events
Angry Crab Shack is Hosting Its Inaugural Mardi Gras Festival
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Team-Affiliated Burger Promotions
A New Tasty Burger Red Sox Partnership is Renewed for 2026
Branded Month-Long Beef Celebrations
Buona Runs a World Beef Championship Competition in May
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
University-Led Food Research Projects
Breda University Launches a Multi-Year Study
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Wasteland Food Trucks
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Student-Focused Charitable Campaigns
Tackle Hunger & Collaborators Launch Fill the Fridge Campaign
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Athlete-Approved Charitable Burger Collaborations
Trill Burgers Collaborates with Kevin Durant
Alternative New Year Celebrations
Premier Protein & Michelle Buteau Set a New Start to the Year
Marathon-Inspired Multi-Day Endurance Events
WORK WEEK is Hosting an Event in Utah
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics
Upgraded Crave-Worthy Menus
Dave & Buster's Debuts Biggest Menu Launch Ever
Group Dining Finders
Where to Eat Helps Locate Restaurants Convenient for You and Friends
Bar Hunt Games
Chicken Chase Turns Pub Crawls Into A Chaotic Team Race With Clues