Drinking trends in November highlight a focus on mindful choices and eco-conscious experiences. Ethically sourced spirits are leading the charge, drawing in consumers who seek high-quality options with a commitment to sustainability. Brands like FAIR are pioneering this movement, bringing Fair Trade practices to the alcohol industry and emphasizing ethical ingredient sourcing. Their latest additions, Chipotle Liqueur and Oaxaca Whiskey, are infused with authentic Mexican flavors. The Chipotle Liqueur captures the essence of smoked Oaxaca chipotle peppers, balanced with Fair Trade liquid sugar for a smooth finish. Meanwhile, the Oaxaca Whiskey, made from ancestral blue corn, is aged in bourbon casks and finished in French Limousin oak, merging traditional techniques with innovative flavors.
Simultaneously, sparkling hydration drinks like ROLUS offer a refreshing way to stay hydrated, especially as 70% of Americans are chronically dehydrated. Free from sugar, gluten, and caffeine, this herbal-flavored beverage is crafted with globally sourced ingredients like Hawaiian sea salt and Asian ginseng, providing hydration, immunity support, and stress relief in each champagne-like bubble.
These November trends reflect a shift toward products supporting wellness and environmental responsibility, appealing to a new generation of mindful consumers looking for both indulgence and integrity in their beverage choices.
Top 40 Drinking Trends in November
From Ethically Sourced Spirits to Sparkling Hydration Drinks:
Georgia Wray Norsten — Nov 17, 2024 — Lifestyle
40
Gen-Z-Targeted Coffee Creamers
Coffee mate Unveiled its 'Xtra Flavor Creamer' Line
39
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
38
Vanilla-Berry Energy Drinks
Red Bull Iced Vanilla Berry is Available With and Without Sugar
37
Fruity Mocktail Holiday Packs
Mingle Mocktails Launches a New Sparkler Pack for the Holidays
36
Low-Calorie Non-Alcoholic Beers
The 'Michelob ULTRA Zero' Will Contain Only 29 Calories
35
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
34
Caffeinated Hydration Beverages
GoHydrate Debuts Tea-Inspired Electrolyte Mix with Caffeine Boost
33
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
32
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
31
Tequila-Inspired Non-Alcoholic Spirits
Seedlip Has Introduced Notas De Agave in Canada
30
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
29
Comedian-Approved Alcohol
Danny Mcbride's New Tequila is Inspired by a Fictional Character
28
Cruise-Ready Sparkling Beverages
Betty Booze and Betty Buzz are Onboarded by Princess Cruises
27
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
26
Squeezable Spiked Punches
SUN iCE Shares Fruit Punch for Adults in Ready-To-Drink Pouches
25
Canned Malt Whisky Cocktails
Suntory Premium Highball Yamazaki is a New Canned Cocktail
24
Free-From Cannabis Seltzers
hi Seltzer is Launching a New Range of Drinks with Three Ingredients
23
Minimalist Swedish Coffee Systems
The Aarke Coffee System Includes Three Products
22
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
21
Cardamom Cold Brew Coffees
Trader Joe's Has a New Vanilla Cardamom Cold Brew Coffee
20
Non-Alcoholic Functional Spirits
Smiling Wolf's Nootropic Spirits Elevate the Mind and Spirit
19
Icy Caffeinated Alcohol Refreshments
WKD X Drinks Come in Two New Flavor Options
18
Moody Blue-Hued Tea Ranges
The Bigelow Butterfly Pea Flower Range Includes Two Options
17
Modern Cherry Apéritifs
Bellamie Apéritif Revives a French Wild Cherry Liqueur
16
Non-Sparkling Alcohol-Free Wines
Nozeco Still Comes in Two Non-Alcoholic Options
15
Sparkling Hydration Drinks
ROLUS Meets the Evolving Demands of the Non-Alcoholic Movement
14
Artisanal Wintry Bourbons
Mary Dowling Whiskey Company Unveiled its Winter Wheat Bourbon
13
RTD Whiskey Sours
Tip Top's Whiskey Sour is a Friendly Introduction to Whiskey Cocktails
12
Packet-Style Cocktail Mixes
Pax Offers a Healthier, Guilt-Free Option for Drinkers
11
Holiday Mocktail Kits
The Blood Orange Winter Fizz Kit Creates a Festive, Alcohol-Free Serve
10
Reduced-Alcohol Wines
Oceano Wines' Reduced Alcohol Syrah Boasts Just 3.5% Alcohol
9
Easy-Drinking Mezcals
Manojo Mezcal's Espadín is Bright, Fresh and Exceptionally Versatile
8
Seasonal Rum Raisin Coffees
Starbucks Japan Has a New Winter Rum Raisin Irish Coffee
7
Seasonal Caramel Apple Lemonades
McAlister’s Deli Has a New Caramel Apple Lemonade for Fall
6
Ready-to-Pour Whiskey Sours
On The Rocks' Spiced Pear Whiskey Sour is Full of Autumnal Flavors
5
Savory Dairy-Free Drinks
The Salt & Serve by Erewhon and Salt & Stone is Olive Oil-Infused
4
Ethically Sourced Spirits
FAIR's New Liqueur and Whiskey Feature Ingredients from Oaxaca
3
Exotic Rum Expansions
CASA BARÚ Rum Launches in the UK
2
Barista-Quality Coffee Beans
L’OR Coffee Beans Come in Three Expertly Crafted Blends
1
Exclusive Single-Vineyard Cognacs
Delamain La Rambaudie Boasts Vanilla and Fruity Flavors
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Hydrogen-Infused Sparkling Waters
oHy Sets a New Standard for Health, Sustainability & Innovation
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Canned Tequila-Vodka Cocktails
Beverage Management Group Debuts Por Qué No RTDs
Branded Holiday Cocktails
Bacardi Launches New Signature Cocktail Recipes for the Festive Season
Premium THC Beverages
Onward Beverages Refresh Adults with Flavors Like Sea Salt Margarita
Cocktail-Inspired Non-Alcoholic Alternatives
Maison Perrier Chic Reimagines Classic Libations
Cognition Booster Social Beverages
SOLIS Supports Wellness-Focused Refreshment
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Clarifying Cannabis Refreshments
ADAPTAPHORIA Hemp-Based Beverages Come in Two Effect Options
Multi-Benefit Hydrating Drinks
Crunchy Hydration Helps to Alleviate Stress, Boost Moods & More
Après-Ski–themed Vodka Launch Parties
Holiday Vodka Makes Its Entry into the New York Market
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Multi-Serve Non-Alcoholic Cocktails
Non-Alcoholic Cocktails by ISH are Available by the Bottle
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Boldly Flavored Sparkling Waters
These New Waterloo Sparkling Water Flavors Come in Two Options
Next-Gen Hard Sodas
Crooked Pop Features Organic Super Dry Alcohol Derived from Ancient Grains
Functional Sparkling Beverage Expansions
Chill Spritz is Entering the UK Market
Low-Dose Cannabis Refreshments
The Wyld THC Sparkling Waters Have Hemp-Derived Ingredients
Cold-Pressed Wellness Juices
Pressed Juicery Launches the New Sparkling Wellness Refreshers
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
Adaptogenic Sparkling Waters
Sēkwl's Bubbly Beverages are Boosted by Functional Mushrooms
Nootropic-Packed Alcohol-Free Cocktails
These New Smiling Wolf Drinks Feature a Functional Recipe
Elevated Wine Waters
Executive Beverage Co. Debuts 'Boutique Wine Water' with Zero-Sugar 4.9% ABV
Social Media-Inspired Vodka Drinks
VK Squashka Responds to the Popularity of Tiktok Recipes
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Better-For-You Hard Sodas
Owl's Brew Spiked Pop Has a 4.8% ABV and Comes in Seven Flavors
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Festive Tonic-Crafted Mocktails
Hiyo Spotlights Two Fruity Mocktails for Winter
Premium Alcohol Beverage Alternatives
Highpour Spotlights Its Premium THC Seltzers and Margaritas
Indian Alcohol-Free Shots
Jigger Launches a New Non-Alcoholic Shot for Indian Consumers
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Non-Alcoholic Botanical Spritzes
Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience
Margarita-Flavored Alcohol Beverage Expansions
Topo Chico Hard Celebrates National Margarita Day
Popsicle-Favored Alcoholic Drinks
Tilray Has a New Lineup of Popsicle-Branded Alcoholic Drinks
RTD Sparkling Adaptogenic Beverages
Mingle Mocktails Unveils 'Mingle Mood'
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Mocktail-Inspired Prebiotic Sodas
poppi Shirley Temple is Arriving for the New Year
Functional Sparkling Waters
ArZo Debuts a Line of Sparkling Waters into the H-E-B Retail Market
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Juicy Vodka Cocktails
Holla Spirits Launched Two Nostalgic, Flavor-Forward RTD Cocktails
Calming Sparkling Beverages
TRIP x Calm Wild Strawberry Soothes with Magnesium & Botanicals
Uplifting Zero-Proof Beverages
Señorita Ranch Water Shares a Fast-Acting, Feel-Good THC Buzz
Cocktail-Inspired Probiotic-Infused Sparkling Beverages
Wildwonder is Launching Blackberry Violet
Refreshing Adaptogenic Spritzes
Social Spritz is a Light, Lively Drink for Daytime Consumption
Retro-Inspired Functional Seltzers
Wavy Daze is Experiencing Substantial Growth
Alcohol-Free New Year Campaigns
DASH and Dry January Partnered on a New Campaign
Cocktail-Inspired Sparkling Waters
The Spindrift Ginger Lime Mule Launched in Time for Dry January
Shareable Non-Alcoholic Spritzes
Naked Life Launched a Peach Bellini & Limoncello Spritz
Hydration-Driven Fruit Beverages
Belvoir Farm Introduced a Series of New Refreshments
Alcohol-Free Sparkling Wine Spritzes
The Belvoir Farm Hugo Spritz Mocktail is Arriving This Spring
Non-Alcoholic Sparkling Wines
Libby Wines Debuts the Sparkling White and the Sparkling Rosé
Dry January Drink Menus
Hopdoddy Burger Bar Introduced an Alcohol-Free Menu
Soda-Inspired Drink Mixes
Jarritos x Taste Salud Teamed Up on Functional Powdered Drink Mixes
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Vitamin-Enriched Sparkling Waters
Radnor Spring Drinks Come in Four Low-Calorie Flavors
Functional RTD Non-Alcoholic Cocktails
NOOT's Functional Non-Alcoholic Cocktail Hits Sprouts
Functional Fruit-Forward Hydration Drinks
Aqua Libra Blueberry & Pomegranate is Arriving in the UK
Fruit-Forward Alcoholic Beverages
Phillips Distilling Co. Debuts SixSip Hard Refreshers
Vibe-Focused Hemp Drinks
Tattersall Functional Beverages Debuted Two New Expressions
Naturally Flavored Alcohol-Free Vodkas
These Alcohol-Free Flavored Vodkas are Vegan and More
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Alcohol-Free Nootropic Drinks
Soba Circus Delivers Functional Benefits Like Energy and Clarity
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
THC-Infused Cocktail Packs
Shift Naturals Expands Its Alcohol-Free Relaxation Beverage Line
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
Organic Beverage Expansions
Guayakí Yerba Mate Introduced its 'Sparkling Cherry Jubilation'
THC-Infused Bottled Cocktails
ORRA Boasts Premium Positioning and Cocktail-Inspired Sophistication
Subtropical RTD Cocktail Collections
MG Destilerías Unveils the MG Spirit Ready-To-Drink Range
Higher-ABV Pocket-Sized RTDs
Global Brands Introduced Quadz 200ml Vodka Range
Premium Ready-To-Drink Canned Cocktails
Spirited Hive Expands in Florida with Publix Liquors
Low‑And‑No Spirits Spotlight
ProWein Presents the ProSpirits Zero Tasting Bar
Prebiotic-Rich Clean-Label Sparkling Drinks
VYV Hydration Debut a Drink with Fibers & Electrolytes
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Spicy Craft Vodka Sodas
Kickstand Cocktails Unveiled a Refreshed Profile for National Spicy Day
Daily Wellness Drinks
Plant-Based Wellness Brand Balaveda Crafts Functional Drinks for Unique Uses
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Zero-Proof Mushroom Seltzers
High Ground Elixir Crafts Natural, Adaptogenic Social Drinks
Low-Dose Cannabis Beverages
Wynk THC-Infused Seltzers Come in New 2.5mg and 5mg THC Options
Flavorful Cold-Pressed Juices
Twisted Alchemy Introduces its Additive-Free Cold-Pressed Juices
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
Refreshing Low-Sugar Juice Drinks
The Sunmagic Juice Inspo Hydration Drinks Come in Four Flavors
One-Off Canned Cocktails
Curatif Crafted Two Bartender Spotlight Cocktails for Canned Cocktail Day
Mindfulness-Promoting Mezcal Campaigns
Mezcal El Silencio Runs the Find Your Silence Initiative
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Vibrant Italian Aperitivo Cocktails
Italicus and Savoia Celebrate National Spritz Day
Non-Alcoholic Party Punches
Lotza Features Feel-Good Adaptogens, Electrolytes and Vitamins
Mixologist-Made Hydration Powders
Liquid I.V.'s Hydration Multiplier Mocktail Edition is Limited
Wellness-Focused Vodka Beverages
Nebula9 Vodka Combines Vodka with Functional Wellness Ingredients
Alcohol-Free Functional Cocktails
Jas' Mojito Fresco Shares a Boost of Yerba Mate for Energy
Mocktail-Inspired Sparkling Waters
These New bubly Sparkling Waters Come in Two Flavors
Organic Functional Beverage Lines
LEVL Expands USDA Organic Certified Beverages to New Channels
Elevated Tea Spritzers
Sarilla's New Canned Drinks Deliver "Bubbles with Benefits"
Sparkling Super Beverages
All Phenoms Makes Fruit-Infused Functional Fizzy Drinks
Canned Bar-Quality Summertime Cocktails
The Latest Served Cocktails Come in Four Expressions
Zero-Proof Cocktail Kits
Raising the Bar and Zero Proof Nation Celebrate Dry July
Music Festival-Themed Cannabis Drinks
Woodstock Goods is Launching Hemp-Derived Drinks
Mocktail-Making Incentives
SodaStream's Tips for Sips Supports Goals in Dry January & Beyond
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Low-Alcohol Aperitivo Spirits
The New Berry Bros & Rudd Barrel-Aged Aperitivo Has Just a 1% ABV
Cannabis-Infused Sparkling Water Lines
Resident Culture Brewing Co. Expands Cümulo
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Nostalgic Sparkling Energy Drinks
GORGIE Candy Twist Tastes Like a Candy Shop Lollipop
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Purposeful Fermented Agave Drinks
Thorntail's Spicy Mango Uprising Fights for Social Justice
Festively Spiced Sparkling Waters
HOP WTR Spiced Apple is an Alcohol-Free Seasonal Refreshment
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Hybrid Low-Alcohol Seltzers
SWRL is Marketed as "The World's First Makgeolli Seltzer"
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Sparkling Coconut Water Cocktails
Nirvana Delivers Replenishing Electrolytes & Premium Indulgence
Denver-Backed Alcohol Alternatives
DioniLife is Launching Two Non-Alcoholic Spirits
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Ready-to-Drink Spritz Cocktails
The Funkin Cocktails Spritz Range Has Three Flavors
Alcohol-Free Martini Kits
The Dash Dry January Dirty Martini Kit is Limited-Edition
Warm-Weather Cocktail Sets
el Jimador Spiked Bebidas Expands to Offer a Glass Bottle Format
Clean Label Drink Flavors
These New Hydration Drink Flavors from ITS Come in Several Formats
Habit-Building Non-Alcoholic Challenges
Boisson and Sunnyside Run the Dry(ish) January Challenge
Summery Sparkling Water Packs
The Aqua Libra Sparkling Selection is Here for Entertaining Season
Ready-To-Serve Cocktail Lines
Civil Pours Brings Its Product Line to Ontario's LCBO Retail Network
Seasonal Craft Mocktail Collections
KUL MOCKS Partners with Sprouts Farmers Market
Mexican Sparkling Tonics
Aire's Feel-Good Beverages Feature Magnolia Bark, Hyssop and Sage
Low-Calorie RTD Vodka Cocktails
Crystal Light Debuts its 'Vodka Refreshers'
Ethical Cucumber Liqueurs
FAIR Cucumber Liqueur is Distilled in Cognac, France
Dry January-Themed Menus
Doc B’s Has Creative New Mocktails Like the Spicy Agave-Rita
Organic Savory Spritzers
Natural Grocers Teased April Fool's Day Flavors Like Raw Onion Water
Elegant Energy Drinks
Joyburst's Strawberry Champagne Energy Drink is Something to Celebrate
Mainstream Vodka Products
Stock Spirits Launches Its Żołądkowa De Luxe RTD Range
Premium Alcohol Launches
Brown-Forman Will Introduce El Jimador, Herradura And Benriach in India