Dirty is the new clean--at least, according to this compilation of disheveled innovations.
From messy marketing campaigns like the paint-splattered Adidas Originals and The Ting Tings promotion you see in the image on the right to dirty car art and filthy laundry buses, clean has clearly never been so uncool.
Implications - It's no longer looked down upon to be a little unruly or disheveled, and advertising companies in particular are recognizing that the sense of mischief this aesthetic implies is definitely appealing to young consumers. Needless to say, those wanting to get the attention of youth culture would do well to be unafraid of getting a little bit messy.
20 Disheveled Innovations
From Messy Marketing to Unkempt Chic, Dirty is the New Clean:
Marissa Brassfield — Jun 28, 2009 — Unique
20
Messy Hair Photo Shoots
Robert Pattinson by Matt Jones in i-D Magazine
19
Dirty Makeovers
Will Courteney Cox's Dirty Photoshoots Revitalize Her Fame?
18
Filthy Environment Crusaders
“Dirty for Swain” Video Prompts Crazy Acts for Mother Ear
17
Dirty Car Art
Artist Goes Well Beyond Writing 'Clean Me'
16
Disheveled Chic Hair
Kate Moss Sexy Bed Head Haircut
15
Undressed Fashion Shows
Extreme Disheveled Style in Nice Collective Men's Fall ‘09
14
The Dirty Clothes Bus
13
Recycling Dirty Laundry
The Tea Shirt
12
Dirty Car Art Campaigns
Scott Wade's Stunning Ford Flex Piece at the Luminaria Festival
11
Slowmo Liquid Laughing
Dutch Comedy Central Commercial Makes One Fun Mess
10
Ink Splatter Stickers
Tonky Designs' Peel and Stick Art Work Simulates Messy Accidents
9
Barbie Bed Hair
Piers Atkinson's Headdresses Are Eccentric
8
Paint Splashing Music Videos
Robyn Gets Artistically Messy in Cobrastyle
7
Messy Marketing
Adidas Originals & The Ting Tings Paint Fans for Free Gig
6
In-House Garbage Dumps
Glamorizing Dirty Living Environments
5
Pre-Dirtied Sneakers
Gold Goose Makes Clean White Shoes That Look Dirty
4
Permanently Dirty Decor
The Intentionally Dusty Table Will Never Have to Be Cleaned
3
Dish Sharing Deterrents
The Dirty Mug Keeps Co-workers Away With Fake Lipstick
2
Dirty Direct Marketing
Breeze Excel Tests Durability of Washing Detergent
1
Overly Realistic Showhomes
Messy Teenage Bedrooms to Market Real Easte In a More Honest Way
Related Ideas
Mysteriously Sexy Vampire Posters
Robert Pattinson & Kristen Stewart Usher in ‘New Moon̵
Real Gypsies As Models
Vivienne Westwood Controversial Milan Menswear Runway
3D Floor Murals
10 Incredible Optical Illusion Designs to Floor Your Friends
Daringly Unique Halloween Costumes Ideas
32 Body Paintovations
Vampire Photoshoots
The Twilight Zone in VMAN
Gothic Promo Portraits
The Twilight Zone in Rome
15 Body Paint Innovations
From Models Wearing Nothing to Social Activism
Waterproof Suits
Ted Baker's London Party Animal Tuxedo Resists Water and Stains
Real Models as Dolls
Karl Lagerfeld Shoots Baptiste Giabiconi as Ken With Barbie
44 Marvelous Murals
From Sexy Restroom Gawkers to Skydive Simulation Floors
Fashionably White Hair
Calvin Klein Collection S/S 09 Menswear Ads Go For Silver Look
32 Barbie Doll Innovations
Dirty Fashion Models and Perfect Timing
The DUMPED! Photoshoot by Meg Wachter
3D Murals 2
Fine Art Graffitti (UPDATE)
Punching Employees
Slow Motion Abuse as a PR Stunt
Bloody Nudetography
Liquid Place's 'Clot' Photo Series is Splashtastic
Cross Cultural Animal Activism
10 Women from Overseas Disrobe for PETA
Filthy Environment Crusaders
“Dirty for Swain” Video Prompts Crazy Acts for Mother Ear
Shaggy Mop Hair
Robert Pattinson's Scruffy New Bob in ‘How To Be'
Gothic Weddings
Kate Moss' Rock'n'Roll Gown
Dirty Car Art
Artist Goes Well Beyond Writing 'Clean Me'
18 Recycled Doll Designs
From Barbie Foosball Tables to DIY Chandeliers Made of Old Dolls
Celebrity Sneaker House Parties
Adidas Originals Commercial
An Airbrushed Life of Scandal
Kate Moss for Longchamp
Supermodel Dolls
Heidi Klum Barbie Sports a Hot Pink Sparkly Disco Dress
Filthy Photography
Carter Smith's New Dirty Obsession
13 Creations to Honor the Ford Model T's 100th Birthday
Sony's Viral Bravia Ad
Rolling Stones Boost Hi-Def Sales
The Dirty Clothes Bus
Sweat Stain Fashion
Armpit Shirt
Recycling Dirty Laundry
The Tea Shirt
Coffee Cup Corsets
Fashionable Mug Holsters For Couture-Craving Coffee Lovers
Furnishing Homes With Trash
The Zweitsinn Project Makes Furniture from Garbage
Futuristic Billiard Tables
Pool Sharks Become Delirious With 'Predator' in Sight
Break-Up Service Clothing Ads
Safevertising for Adidas Originals
Redneck Chic Couture
Vivienne Westwood Brings the Farm to Milan's Men for Fall 09
Geisha Mice
Mickey Mouse Headdresses by Piers Atkinson
Luxury Laundry Detergents
The Laundress Saves Delicates
Sand Photography
Mitchell Feinberg Sandy Photo Shoot
Fashion Designer Furniture
Alexandra von Furstenberg's Luscious Lucite Tables
Ink Stained Fashion
Fernando Brizio Dresses Come With Pens
Nude Nuclear Protests
‘The Environmentals' Stage Clothes-Free Activism Contest
Peace Murals
LA vs War Installation
Sexy Superhero Covers
Kate Moss in Interview Magazine, September 2008
Slow Motion Employee Food Fights
Creative Christmas Card Video by Boxer
Paint Splashing Music Videos
Robyn Gets Artistically Messy in Cobrastyle
Innovative Mug Designs for Hot Drinks
Heat-Dispersing Fins Make a Cup Handle Unnecessary
Giant Monster Murals
Pete Fowler's 'Monsterism Island' is Massive
Sustainable Luxury Fashion
Viridis Luxe
Cookies Sell Homes
Real Estate Scent Marketing
Hypnotic Mosaic Murals
Adam Face by Lewis Lavoie
Eccentric Activism Requests
PETA Asks Pet Shop Boys To Change Their Name
Mesmerizing Sand Animations
Ilana Yahav's Breathtaking Art Uses Only Sand and Hands (UPDATE)
Giant Pictures as Awe-Inspiring Murals
Surface View Funks up Your Wall
Color Coded Drinks
Onkar Singh Kular Mugs Help You Create YOUR Perfect Tea
Peruvian Eco Scooters
Zero Pollution Non-Electric Wood Scooter (Spy Photos)
Recycled Dining
The BB02 Table and Chairs by Not Neutral are Made With Old Jugs and Bottles
Customizable Murals
'Surface View' Home and Office Murals Offer Largescale Prints and Blinds
Controversial Canine Activism
PETA Dresses as KKK To Protest Westminster Dog Show in NYC
Men's Casual Chic Ads
Dior Homme KvA S/S ‘09 by Karl Lagerfeld
Barbie Makeup for Adults
Stila Launches 'Barbie Loves Stila' Cosmetics Paint Cans
Recycled Headlight Murals
Staircase Light Installation
Porcine Interior Design
Imaginarte's 'Creative Pigsty' Makes the Farm Fashionable
Brutally Honest Food Packaging
Odies Pure Fat Chocolate
Abandoned Real Estate Bus Tours
Long Island Foreclosure Tours
DIY Virtual Music Fest
Adidas Originals Festival
Supermodel Yoga Statues
Bronze Kate Moss by Marc Quinn
Power Plant-Inspired Mugs
'Chimney Cups' Fused to Saucers to Keep Fidgety Hands Quiet
Furniture with Transforming Fabric
Scroll Table Eliminates Tablecloths and Stains
Ping Pong Tables With Panache
Hunn Wai's Furniture is for Dining and Gaming
Speech-Minimizing Coffee Cups
'Mugs of Authority' Protect Teachers' Voices
Bent Plywood Tables
The Sleek Slanted Newton Table by Karl Andersson
Cutesy Eco Cars
The Renault Kangoo 'Be Bop Z.E' is Adorable
3D Tables
‘Stereovision' by John Nouanesing Adds a New Dimension to Decor
Spaceman Fashion
Robyn at Radio 1 Big Weekend
Detergent-Free Soap
Eco-Friendly Solution for Laundry and Cleaning Comes from Nuts
Presidential Sand Art
Barcelona's Barack Obama Portrait
Overly Realistic Showhomes
Messy Teenage Bedrooms to Market Real Easte In a More Honest Way
Picky Palette Mugs
Determine Coffee Creaminess Based on Color
Beer Mug PSAs
The 'Prevention' Campaign Uses Alcohol Against Domestic Violence
Small-Scale Activism
‘Change for the Environment' Lets You Donate Spare Change
Charcoal Ashtrays
Sumizara Makes Smoking Dust-Free
Paper Laundry Detergent
Don't Let Airport Security Stop You
Honest Neighborhood Reviews
RottenNeighbor
Free Coffee for Activism
Starbucks 'Shared Planet' Gives Tall Cup of Joe for 5 Hours of Service
Jewelry Mugs
24K Gold KPM Mug Studded With Diamonds is Perfect for Coffee Snob
Binge Drinking Glasses
Chug Mug Tests Your Tolerance
Real Estate Public Shaming
'Rent Dodger Lives Here' Signs