How do deodorant marketers get our attention when their products lack differentiation (at least in functionality) in comparison to those of competitors? With awesome and attention-grabbing deodorant campaigns, that's how.
Old Spice, for example, has recently produced some creative and hilarious viral campaigns that have gotten people talking. From Old Spice's tiger riding screamvertising to buskvertising, this cluster features some of the best deodorant campaigns we've seen so far. Enjoy!
Implications - Though the product may not be particularly exciting, deodorant and hygiene products have some of the most memorable and effective marketing campaigns. Whether they are infused with humor, social consciousness or sexual imagery, many of these campaigns have made a wave on the viral video scene.
22 Deodorant Campaigns
20
Glamor Deo Spreads
Keeley Hazell Photoshoot in Maxim Includes Lynx Twist
19
Hot Women Washing Naked Men
The Axe Detailer Guy Wash
18
Deodorant Sexvertising
Keeley Hazell's Enigmatic Lynx Twist Deodorant Ad
17
World's Dirtiest Film
Axe Ad
16
Pheromone Body Wash
Dial's Magnetic Attraction Enhancing Body Wash Gets Men to First Base
15
Product Placement in Video Games
14
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
13
Double Entendre Advertising
Cheeky Axe Ads are Naughty and Nice at the Same Time
12
Opposite Sexvertising
Chanel Sells Women's Bags With Hunky Male Models
11
Hip Hop Dating Parodies
LL Cool J for Old Spice Swagger
10
Leather-Scented Cologne
Axe Deodorant Wants Men to Smell Like Dead Cows
9
Free Diamonds to Sell Deodorant
Secret Flawless Promotion
8
Sweat Protests
Rexona Rebels Against Body Odor
7
Futuristic Deodorant Ad
Rexona Sci-Fi Commercial
6
TV Screens under Arm Pits
Right Guard Pitvertising
5
Recalable Random
The Old Spice Deodorant Ad Offers Some Fresh Humor
4
Deodorant Viral Inspired by Japanese Puppet Theatre
Dove Lighting Bolt of Terror Ad
3
Buskvertising
Axe Pays Buskers to Promote Leather-Scented Deodorant
2
Below-The-Belt Fragrances
Balla Powder Reaches New Lows For Male Hygiene
1
Product Placement Prank Shows
"The Fixer Show" Promotes Axe, Helps You Punk Your Friends
Related Ideas
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Multifunctional Clean Deodorants
Ingrown Deodorant Targets Sweat, Hair and Discoloration
Phone Directory Fragrances
Yell Revives Nostalgia with 'Eau De Yellow Pages' Fragrance Launch
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Artist-Inspired Perfume Designs
The Frida Kahlo Eau De Toilette is Aesthetically Minded
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Moisturizing Unscented Deodorants
Trader Joe's Unscented Deodorant Features Arrowroot Powder
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Whole Body Deodorants
Dove Men+Care Offers Whole Body Deodorant in Spray, Stick, and Cream Format
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Adaptive Antiperspirant Deodorants
These Deodorants Proactively Respond to Body Moisture & Heat
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Planter-Like Air Fresheners
Procter & Gamble Debuts an Air Freshener with Motion Sensors
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Aluminum-Free Body Deodorants
Secret Whole Body Deodorant Provides Total Odor Protection
Refillable Natural Deodorants
ÉTICOS Introduces a Refillable, 100% Natural Deodorant
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z-Targeted Deodorants
Lynx G.O.A.T. Packaging Celebrates the Lynx Africa Scent
Fizzy Cola Fragrances
Snif's Soda Snob is a Scent that Captures the Essence of Carbonated Drinks
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
pH-Balancing Deodorants
Billie Has Added an Aha Deodorant & Other Bodycare Products to Its Lineup
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Brewed Beer-Scented Deodorants
BrewDog's Iconic Punk IPA is the Scent of its New Deodorant
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Natural Deodorant Balms
The Deodorant Balm by Akt Features a Hard-Working Deo-Barrier Complex
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Nourishing Full-Body Deodorants
The Athena Club All Over Deodorant is Trustworthy
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Heat-Activated Natural Deodorants
This Plant-Powered Deodorant Scent is Activated by the Body
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fruity Floral Refillable Deodorants
Rio Deo Aluminum-Free Deodorant Cheirosa 68 Has a Juicy Scent
Fall-Scented Flushable Wipes
DUDE Wipes DUMPkin Spice Flushable Wipes Offer an Aromatic Experience
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
Herbaceous QSR Fragrances
KFC Spain's Eau D’uardo Was Inspired by the Colonel’s Secret Herbs
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Seasonally Scented Bodycare
Dove Dropped Its First-Ever Limited-Edition Holiday Treats Collection
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Fresh Whole Body Deodorants
Native Debuts a New Deodorant for All-Over Freshness
Herb-Scented Cream Deodorants
This Deodorant is Infused With Fragrant Lavender, Thyme & Parsley
Fashion Brand Lavender Perfumes
MSCHF Unveils its Fabuloso Perfume with a Violet Hue
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Roll-On Serum Deodorants
Saltair's 5% AHA Serum Deodorant Brightens, Smooths & Combats Odor
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Refillable Citrus Deodorants
The Fussy Wide-Eyed Citrus Deodorant is an Eco-Friendly Sensation
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Refillable Upcycled Deodorants
Elanur Aslan Designs the Sustainable Refresh Deodorant
Probiotic Underarm Toners
Bella Skin Beauty's Pre-Deodorant Spray Supports Underarm Care
In-Shower Underarm Washes
Oxters' Targeted Wash Manages Body Odor with Proper Washing
Targeted Melanin Deodorants
SheaMoisture's Deodorants are Black Dermatologist-Approved
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
Roll-On Men's Deodorants
NIVEA Men Deodorant Has Expanded Its Reach into Canada
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Ultra-Fresh Cosmetic Fragrances
Lynx Jungle Fresh is Being Added to the Brand's Core Range
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Bold Unisex Fragrances
The D by Diesel Eau De Parfum is an Iconic Scent
Free-From Deodorant Ranges
This New Tom’s of Maine Deodorant Line is Packaged in Recycled Plastic
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Unconventional Jackfruit Fragrances
Dodo Jackfruit Edition Was Inspired by an Extinct Bird
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
All-Day Deodorizing Washes
LUCIDO's Medicated Deodorant Wash is a Soft Solution to Body Odors
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Disruptive Men's Moisturizers
Fixup is Making Essential Skincare for Men More Fun & Accessible
Phone Directory Fragrances
Yell Revives Nostalgia with 'Eau de Yellow Pages' Fragrance Launch
Anti-Discoloration Deodorants
This Deodorant with Niacinamide Brightens Underarms in Just 12 Days
Skin-Caring Deodorant Creams
The Drunk Elephant Sweet Pitti Soothes and Moisturizes Underarm Skin
Premium Power-Focused Cleaning Products
These New Domestos Power Foam Products are Arriving Now
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Comfort-Boosting Targeted Bodycare
Ban's Total Body Sweat & Odor Collection Goes Beyond Underarms
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Sweat-Activated Dry Shampoos
Batiste's Dry Shampoo Innovation Releases Fragrance During Activity
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Aromatic Free-From Deodorants
Dove 0% Aluminum Deodorant Now Comes in Four New Scents
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Natural Aluminum-Free Deodorizers
The Pit CTRL from Jack Black Combines Natural Ingredients
Sprayable Air Sanitizers
Lysol Debuts An Air Sanitizer to Protect Consumers from Airborne Bacteria
Bold Fragrance Campaign Films
Boss The Scent Elixir Fragrance Film is Bold and Seductive
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Smell-Oriented Virtual Masks
The City University of Hong Kong Designs a Wearable Smelling Gadget
Multi-Benefit Antiperspirants
Dove's Even Tone Antiperspirant Restores Natural Underam Tones
Cranberry Season Campaigns
Ocean Spray's How You Cran Celebrates a Favorite Holiday Flavor
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Dual-Action Deodorant Sticks
Jack Black's Pit Boss® Antiperspirant & Deodorant is Gentle on Skin
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Travel-Inspired Air Fresheners
Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Brightening Deodorant Crèmes
The Adure Underarm Brightening Deodorant Crème Treats Sensitive Areas
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Cruelty-Free Deodorants
Axe has Joined PETA's Beauty Without Bunnies List
Enhanced Home Fragrance Experience
Dabur Introduces 'Odonil Exotic Room Spray' for an
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special