The most popular December 2021 toys ignite the imagination, all the while reflecting cultural and societal shifts. Alongside eco-friendly toys that help to repurpose ocean plastic waste, there are also plenty of toys enhanced with innovative new play features, unique unboxing experiences and tech-fueled traits.
A handful of toy brands are tapping into the popularity of collectibles and are introducing their very first NFTs. In 2022, the next generation of collectors can look forward to the release of official non-fungible tokens from Care Bears and RECUR.
With the pandemic only heightening the demand for playthings, brands are dedicating more in-store and virtual shelf space to grown-up toy lovers, as seen in many of the newest LEGO products for adults.
Top 35 Toys Trends in December
35
Cartoon Sponge Board Games
Hot Topic Releases Exclusive Spongebob Board Game 'Eels and Escalators'
34
Fast Food Figurines
McDonald's Character Collectables in Funko POP! Ad Icons
33
Multifunctional Education Stacking Toys
The Baby Button Stacking Toys Help with Skill Development
32
Kinetic Optical Illusion Puzzles
The WoodfloW Puzzle Doubles as a 3D Piece of Artwork
31
Poppable Sensory Toys
Dimpl Pops Deluxe Bubbles Can Be Pushed, Poked and Popped
30
Reversible Dinosaur Plushies
Dino Plushies That Flip Inside-out to Reveal Glow-in-the-Dark Fossils
29
Adult-Targeted Foam Disc Blasters
The Shelby Destroyer Disc Blaster is Fun and High-Powered
28
Kid-Friendly Mini Audio Players
The Yoto Mini Helps Kids Take Their Favorite Sounds on the Go
27
Wizard-Themed Chess Sets
Lego Has Released the Hogwarts Wizard’s Chess Set
26
Rechargeable Multicolored Dinosaur Lights
Globe Electric's Tommy Dinosaur Light is Great for Kids
25
Artist-Designed Toy Lineups
The SUPERGIRO Art Toy Series Includes 12 Limited-Edition Pieces
24
Anime-Themed Cat Figures
MegaHouse's Debut Cat-Inspired Sailor Moon Vinyl Figurines
23
NFT Teddy Bears
Care Bears and RECUR Announced a Partnership to Bring the Toys to the Metaverse
22
Sophisticated Sci-Fi Toy Sets
The LEGO Ultimate Collectors Series AT-AT is Detailed
21
Interactive Fossil-Inspired Costumes
The 'DINOSUIT' Wearable Dinosaur Costume Requires Assembly
20
Limited-Edition Card Games
UNO is Celebrating Its 50th Anniversary with Limited-Edition Decks
19
Kids' Self-Expression Lifestyle Brands
BE-ME is a Lifestyle Company that Promotes Creativity
18
Collectible Virtual Band Toys
Superplastic and Gorillaz Release Limited-edition Space Figurines
17
Charitable Anniversary Dolls
A Percentage of Proceeds from WaterBabies Supports Water Projects
16
Italian-Inspired Board Games
Issimo & Monopoly Created Special Editions for Italian Regions
15
Retro Digital Pet Collaborations
Bandai Teamed with Sanrio for Gudetama Tamagotchi
14
Mission-Driven Penguin Toys
MINISO's Plush Penguin Toy Supports Regeneration in the Andes
13
Digital Laser-Powered Blaster Toys
The Nerf Laser Strike Two-Player Laser Tag Set is Ammo-Free
12
Premium Game Night Kits
Nordo New Room Service a Luxurious Game Night-in-a-Box Experience
11
Alternative Wellness Toy Sets
The Natural Healer Kit Has ArnicaCream, Tea Tree Oil and More
10
Ocean Plastic Playing Cards
Big Potato's MOOP Label Shares Products Made of Ocean Plastic
9
Card-Matching Foodie Games
HANGRY is a High-Engery Food-Themed Card Game
8
Icebreaker Conversation Games
The NO FILTER Game Shares 200 Compelling Questions for Players
7
Nostalgic Light Board Toys
T-Mobile Partners with Hasbro to Revive 1967's Lite-Brite
6
Deceptive Board Games
Monopoly Crooked Cash Puts a New Spin on a Classic Game
5
Ghost Hunter Cosplay Gear
The HasLab Ghostbusters Plasma Series Spengler Proton Pack is Realistic
4
Interactive Digital Math Games
The Osmo Math Wizard and the Magical Workshop is Educational
3
Reverse Black Friday Sales
The Cards Against Humanity Pays You Five Dollars Sale Rewards Customers
2
Minimalist SUV-Inspired Toys
The Land Rover Icon Model 01 Comes in Three Colors
1
Glow-in-the-Dark Fashion Dolls
I'm A Wow Glow Edition Dolls Have UV Color-Changing Hair
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Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Miniature Vinyl Collectibles
The itSmol™ Figurines are Whimsical and Perfect for All Ages
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Barbie Tech Accessories
CASETiFY and Barbie Launch a New Tech Accessory Collection
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Meditative Screen-Free Toys
Calm Tonie Shares Mindfulness Activities & Breathwork for Kids
Candy-Themed Toy Dolls
MGA Entertainment Announces a Super-Sweet 'L.O.L. Surprise!™' Collaboration
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
LEGO Advent Calendars
The LEGO Group Launches Four Advent Calendars for the Holiday Season
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
Stylish Cartoon-Themed Shoes
Koi Launches a Whimsical 'Teletubbies'-Inspired Footwear Collection
Gummy Bear Toys
Gummymals are Squeezable Toys with 20 Different Interactions
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
New Year-Themed Plush Toys
These Year of the Dragon Plushies are Launching at Disney Store Japan
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Superhero-Themed Puzzled Advent Calendars
LEGO Unveils a Festive Avengers Advent Calendar
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Adult-Focused Modeling Dough
Hasbro Revamps its Classic Scented Play-Doh for the Kidult Market
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Sporty Collectible Dolls
The L.O.L. Surprise! x FIFA World Cup Qatar 2022 Inspires Champions
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Scented Marshmallow Plushies
Build-A-Bear's Make-Your-Own PEEPS Collection Features Bunnies
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Cheeky Teddy Bear Bags
Acne Studios' Pink Teddy Bear Bag Features a Tiny Denim Cap
Gifting-Ready Chocolate Products
The Mars Wrigley 2023 Christmas Collection Arrives in September
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Interactive Holiday Plush Toys
The Bearlieve Bear is the First Interactive Build-A-Bear Friend
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Luxury Hoverboard NFTs
Lexus is Engaging Next-Gen Collectors, Drivers & Luxury Consumers
Timber Tech-Packed Dolls
These teenage engineering Wooden Dolls Come in Eight Varieties
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Plush Toy Board Games
This Monopoly for Collectors is the First Squishmallows Board Game
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Vibrant Bear-Themed Clothing
SHEIN Launches a Kidult-Inspired 'Care Bears' Collection
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Table-Top Gaming Candles
Gameplay Candles' Table Top Gaming Candles Ignite the Adventure in Us All
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Loneliness-Combating AI Teddy Bears
Adults are Turning to AI Friend Chatbots for Loneliness
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Nostalgic Toy Stores
Christmasville Cove is a Tennessee-Based Retailer of Fun Toys for All Ages
Survival Crafting Metaverses
LEGO Fortnite Fosters Creativity and Collaborative Play
Customizable Vinyl Toys
Makeship Launches New Vinyl Figures Collection for Content Creators
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Teddy Bear Metaverses
Build-A-Bear Tycoon on Roblox Brings the Brand's Workshop to the Metaverse
Holiday NFT Wearables
Prada Launches a Timecapsule NFT Collection for the Holidays
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Sci-Fi Movie Treats
Kinder Joy Has New Avatar-Themed Eggs Ahead of the New Movie
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Toy Collectible Conventions
DesignerCon's New Convention is Set to Open on November 18
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Interactive Gift Tags
This Gift-Giving Experience Shares a Personal Video Message from Santa
Wish-Making Lantern Collectibles
Lil Wish Lanterns Activate Imagination Through Positivity & Play
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Challenging Sensory Games
Toy Mania's Quick Pops Feature Four Game Modes
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Teddy Bear-Inspired Sneakers
Nike Launches a Air Max 97 Teddy Bear Colorway Palette
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Collectible Anthropomorphized Toys
Epoch's Calico Critters Line Opens a Direct-to-Consumer Website
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Nostalgic Sci-Fi Toys
Playmates Launched a Series of Retro 'Star Trek' Figurines for Adults
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
NFT-Enabled Cartoon Toys
Cryptoys Announces the New Mickey Mouse and Yoda Collectible Toys
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Business-Friendly NFT Tools
Salesforce Introduces NFT Tools to Help Businesses Embrace Web3
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Poem-Sharing Plush Toys
Mood Bears Recite Poems to Express Different Emotions
Exclusive Subscription-Based Merchandise
Disney+ Expands Into E-Commerce with a Merch Shop
Winter-Ready Marshmallow Products
These New Jet-Puffed Marshmallows are Versatile
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Blazer-Adorned Bear Figures
Medicom Toy and Ralph Lauren Unveils New Polo Bear in BE@RBRICK Form
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Collectible Figurine Advent Calendars
These Pocket Pop! Advent Calendars are Arriving for 2023
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
Festive Marshmallow Candy Products
These Peeps Holiday Products Come in Seven Options