The most popular December 2021 toys ignite the imagination, all the while reflecting cultural and societal shifts. Alongside eco-friendly toys that help to repurpose ocean plastic waste, there are also plenty of toys enhanced with innovative new play features, unique unboxing experiences and tech-fueled traits.
A handful of toy brands are tapping into the popularity of collectibles and are introducing their very first NFTs. In 2022, the next generation of collectors can look forward to the release of official non-fungible tokens from Care Bears and RECUR.
With the pandemic only heightening the demand for playthings, brands are dedicating more in-store and virtual shelf space to grown-up toy lovers, as seen in many of the newest LEGO products for adults.
Top 35 Toys Trends in December
35
Cartoon Sponge Board Games
Hot Topic Releases Exclusive Spongebob Board Game 'Eels and Escalators'
34
Fast Food Figurines
McDonald's Character Collectables in Funko POP! Ad Icons
33
Multifunctional Education Stacking Toys
The Baby Button Stacking Toys Help with Skill Development
32
Kinetic Optical Illusion Puzzles
The WoodfloW Puzzle Doubles as a 3D Piece of Artwork
31
Poppable Sensory Toys
Dimpl Pops Deluxe Bubbles Can Be Pushed, Poked and Popped
30
Reversible Dinosaur Plushies
Dino Plushies That Flip Inside-out to Reveal Glow-in-the-Dark Fossils
29
Adult-Targeted Foam Disc Blasters
The Shelby Destroyer Disc Blaster is Fun and High-Powered
28
Kid-Friendly Mini Audio Players
The Yoto Mini Helps Kids Take Their Favorite Sounds on the Go
27
Wizard-Themed Chess Sets
Lego Has Released the Hogwarts Wizard’s Chess Set
26
Artist-Designed Toy Lineups
The SUPERGIRO Art Toy Series Includes 12 Limited-Edition Pieces
25
Rechargeable Multicolored Dinosaur Lights
Globe Electric's Tommy Dinosaur Light is Great for Kids
24
Anime-Themed Cat Figures
MegaHouse's Debut Cat-Inspired Sailor Moon Vinyl Figurines
23
NFT Teddy Bears
Care Bears and RECUR Announced a Partnership to Bring the Toys to the Metaverse
22
Sophisticated Sci-Fi Toy Sets
The LEGO Ultimate Collectors Series AT-AT is Detailed
21
Interactive Fossil-Inspired Costumes
The 'DINOSUIT' Wearable Dinosaur Costume Requires Assembly
20
Limited-Edition Card Games
UNO is Celebrating Its 50th Anniversary with Limited-Edition Decks
19
Kids' Self-Expression Lifestyle Brands
BE-ME is a Lifestyle Company that Promotes Creativity
18
Collectible Virtual Band Toys
Superplastic and Gorillaz Release Limited-edition Space Figurines
17
Charitable Anniversary Dolls
A Percentage of Proceeds from WaterBabies Supports Water Projects
16
Italian-Inspired Board Games
Issimo & Monopoly Created Special Editions for Italian Regions
15
Retro Digital Pet Collaborations
Bandai Teamed with Sanrio for Gudetama Tamagotchi
14
Mission-Driven Penguin Toys
MINISO's Plush Penguin Toy Supports Regeneration in the Andes
13
Digital Laser-Powered Blaster Toys
The Nerf Laser Strike Two-Player Laser Tag Set is Ammo-Free
12
Premium Game Night Kits
Nordo New Room Service a Luxurious Game Night-in-a-Box Experience
11
Alternative Wellness Toy Sets
The Natural Healer Kit Has ArnicaCream, Tea Tree Oil and More
10
Ocean Plastic Playing Cards
Big Potato's MOOP Label Shares Products Made of Ocean Plastic
9
Card-Matching Foodie Games
HANGRY is a High-Engery Food-Themed Card Game
8
Icebreaker Conversation Games
The NO FILTER Game Shares 200 Compelling Questions for Players
7
Nostalgic Light Board Toys
T-Mobile Partners with Hasbro to Revive 1967's Lite-Brite
6
Deceptive Board Games
Monopoly Crooked Cash Puts a New Spin on a Classic Game
5
Ghost Hunter Cosplay Gear
The HasLab Ghostbusters Plasma Series Spengler Proton Pack is Realistic
4
Interactive Digital Math Games
The Osmo Math Wizard and the Magical Workshop is Educational
3
Reverse Black Friday Sales
The Cards Against Humanity Pays You Five Dollars Sale Rewards Customers
2
Minimalist SUV-Inspired Toys
The Land Rover Icon Model 01 Comes in Three Colors
1
Glow-in-the-Dark Fashion Dolls
I'm A Wow Glow Edition Dolls Have UV Color-Changing Hair
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Patriotic Plush Companions
Beverly Hills Teddy Bear Marked America's 250th With New Plush Toys
Gifting-Ready Cafe Merch Lines
Starbucks Holiday Merchandise for 2025 Has New and Returning Faves
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Collectible Fast Food Miniatures
The Lil McDonald's Happy Meal Shares Tiny Registers, Fries & More
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Body Lotion Plushies
eos and Glossies Created a Target-Exclusive Vanilla Cashmere Plushie
Instinct-Driven Pet Toys
Tall Tails' New Plushes Support Auditory Stimulation, Exercise and More
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Adorable Plush Sneaker Collections
Colorful Plush-Inspired Sneakers Unite Character and Comfort
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Pet Caretaking-Focused Plush Collections
Build-A-Bear Has Introduced Its Promise Pets Collection
Playable Mini Vinyls
Mini Brands Really Works Vinyl Makes Chart-Topping Hits Collectible
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Digital Pet Toy Exhibitions
The Tamagotchi Grand Exhibition Celebrates the Toy's 30th Anniversary
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Premium Kidult Collectibles
Starbox Collectibles Meet the Demand for Customization and Expression
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Plush Pet Hotels
Goodwoof 2025 Will Feature a Jellycat Dog Hotel Pop-Up
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Collectible Cinnamon Bun Toys
Cinnabon and ZURU Mini Brands Partnered on Sweet Collectibles
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Series-Inspired Plush Toys
Care Bears x Stranger Things Reimagine the Dark Series' Characters
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Mental Health Plushies
The Calmness Crew Supports Emotional Well-Being in Children & Caregivers
Onesie Character Collectibles
OneZZZ Reimagines Blind Boxes as Self-Care Rituals for Gen Z
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Festive Digital Chocolate Treats
Kinder Chocolate and The Elf on the Shelf Debuted a Partnership
Animatronic Sci-Fi Toys
The Hasbro Ultimate Grogu Was Designed with Disney Consumer Products
Nostalgic Tech Accessories
The Tamagotchi x CASETiFY Capsule Turns Virtual Pets into Accessories
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Vinyl-Faced Plush Toys
L.O.L. Surprise! Plush Surprise Has a Keychain Clip for Accessorizing
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Beloved Plush Character Toys
Build-A-Bear Presents the New Collectible Sanrio Capsule
Witchy Plush Bears
Wicked-Themed Care Bears Reimagine Iconic Characters as Plush Collectibles
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Wooden Toy Lineups
Jasey's Toy Chest Debuted Its Mental Health-Focused Toy Line at Toy Fair 2026
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Pickle Plush Toys
Giggle Pickles are Personality-Packed Collectibles That Laugh When Shaken
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Nostalgic Character Plushies
Aurora Expands Care Bears Into Collectible Plush Formats
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Gen Alpha Animated Toy Promotions
MrBeast Launches YouTube Shorts Series to Drive Toy Sales
Retro Digital Pet Collabs
CASETiFY x Tamagotchi Partner for a Custom-Branded Tamagotchi Device
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Dating-Inspired Plush Collectibles
Common Relationship Behaviors Inspired the Bad Date Bears
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Artful Collectible Figures
Fisher-Price Little People x André Saraiva Reimagines Cherished Toys
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Expressive Plush Toys
Mood Bears Encourage All Ages to Talk About Their Feelings
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Collectible Plush Pillows
The SquishPillow by Original Squishmallows is Super Soft and Cozy
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
ASMR Collectible Toys
Goliath's Clickeez Series 3 Expands Sensory Play With Bubble Pops
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Teddy Bear-Centric Apparel
BOSS and Steiff Introduce a Holiday Fashion Capsule
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Viral Collectible Toy Pop-Ups
POP LAND Unveiled a Whimsical Pop-Up in Singapore
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Nostalgic Cartoon Tech Accessories
The CASETiFY x Care Bears Collection Features Dreamy Colors
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Emotional Reconnection Plushes
Slumberkins' Repair Bear Supports Healthy Expression After Conflict
Interactive Iconic Toy Designs
Just Play Has Launched Tickle Me Elmo Giggle Max
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Customizable Wearable Plushies
Slushie Plushies are Build-A-Bear's First Wearable Plushies
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Bath Bomb Advent Calendars
The Momcozy × BIG HUGS 14-Day Advent Calendar Supports Seasonal Comfort
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Toy Brand Advisory Councils
Ted Kangaroo Ensures Its Sensory Products are Backed by Expertise
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Plush Tournament Collectibles
Jazwares is Dropping Officially Licensed Products for FIFA 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Festive Brick Snowglobes
The LEGO Snow Globes Series Introduces Playful Holiday Builds for Gifting
Holiday Collector’s Puzzle
Gingerbread At-At Walker Captures Star Wars Nostalgia in Festive Form
Iconic Customizable Plush Toys
Build-A-Bear x Hello Kitty and Friends Workshop Expands
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Festive Weighted Toys
Riff Raff Baby Introduces Big Bestie — Rudi the Reindeer
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Encouraging Plush Companions
Slumberkins' Let's Grow Summer Series Encourages a Growth Mindset
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection