There are plenty of examples of customers who like to lead their own DIY projects, but there are also a number of companies offering customized products to bring that extra something special to an off-the shelf item at the time of purchase.
Oliver Sweeney and Levi’s are two prime examples of brands that are doing this by hosting workshops where people can purchase a plain pair of shoes or a jean jacket and have them instantly embellished with details by renowned artist. The allure of having a completely custom branded item makes these events all the more exclusive for the short time these services are offered.
These kinds of product customizations are ideal for brands, since they don’t have to go out of the way to offer anything outside of its current product assortment.
15 Brand-Customized Products
From Bespoke Shoe Tattoo Services to Custom Denim Embroidery Events:
Laura McQuarrie — Feb 27, 2014 — Art & Design
18
Custom-Made Wooden Phones
The Moto X Bamboo Wood Uses The Moto Maker
17
Burger-Customizing Chains
McDonald's is Testing Out Build-Your-Own-Burger Locations in the US
16
3D-Printed Eyeglasses
The Eyewear Kit Allows People to Customize Their Prescription Glasses
15
Custom Denim Embroidery Events
The Levi's x Clea Lala Collab Features Personal Embroidered Denim
14
3D Mini Caricature Dolls
Mini Me City Makes Cute Customized Dolls for Special Occasions
13
Customized Performance-Enhancing Tools
The Vigo Tracks Your Alertness and Improves Performance
12
Personalized Social Media Compilations
Facebook Look Back Celebrates the Site's Tenth Anniversary
11
Personalized Sickness-Curing Campaigns
Kleenex Watched Social Media and Sent Out Get Well Kits
10
Personalized Travel Apps
Momondo is a Personalized iPad Travel App
9
Custom DNA Bracelets
These Bracelets Can Imprint Your DNA
8
Custom-Delivery Medication Services
Pillpack Customizes Doses and Delivers Right to Your Door
7
Eco-Friendly Customized Printers
The Cocodori Printer Only Prints Snippets of Your Computer Screen
6
Custom 3D Game Boards
This Settlers of Catan Board Was Made from Standard Art Supplies
5
Wood-Cut Calligraphy Art
Matthew Hoffman's Customized Wood Canvases Boast Popular Sayings
4
Webcam-Controlled Gaming Avatars
FaceRig Uses Your Expressions to Animate Gaming Characters
3
Temporarily Tattooed Nail Decals
These Ghetto Nailz Designs Let you Have Fun with Your Manicure
2
Chic Bespoke Boots
Poppy Barley's Custom Boots are Tailor-Made to Fit Only You
1
Customized Bicycle Bell Tunes
MyBell Allows Cyclists to Modify Their Own Bike Bell Sounds
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Ideal City Bikes
Custom Builder Jordan Hufnagel Makes Ultimate Bicycle as a Farewell to the Craft
DIY Shoe Embellishments
These DIY Chain Boots are the Perfect Inspiration to Update Your Wardrobe
Upcycled Electronic Furniture
The Binary Collection by Benjamin Rollins Caldwel is Techy
Vinyl Record Eyewear
Vinylize Eyeglasses Repurposes Old Records into Wearable Fashion
Flourishing 3D Printed Gardens
This 3D Printer is Able to Produce a Living Garden
Artful Fast-Food Packaging
These Painted French Fry Containers Reference Pop Culture Iconography
Neon Polychromatic Nails
Glow Stick Press On Nails Light Up the Night
Wood-Burning Outdoor Jacuzzis
The Dutchtub Wood is Rustically Relaxing
Fast Food Customer Portraits
People You Meet at McDonalds by Nolan Conway Shows Diverse Patrons
Affordable 3D Printers
The RoBo 3D R1 was Released at CES 2014
Metallic-Dusted Captures
The 'Mi-Zo' Editorial in Velvet Magazine Features Avatar-Like Faces
Upscale Fast Food Cafes
This Fast Food Restaurant Design Encourages Lounging
Innovative Nail Varnish Printers
This Nail Polish Machine Mixes From Your Stylish Inspirations
Deceptive Cartoon Otherwordly Drawings
Sai Tamiya’s Alice in Wonderland Drawings are Hypnoti
Guided Mindfulness Apps
The Buddhify 2 App Helps Users Find Ease Throughout the Day
Snacking Subscription Boxes
General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks
Comedic Hangover-Inspired Cookbooks
The Hungover Cookbook by Milton Crawford is a Funny Read
Font-Inspired Eyewear
The Helvetica and Garamond Eyeglasses are Made for Designers
Vibrant Clip-On Bike Bells
Set Your Bike Apart From the Rest with This Colorful Bike Accessory
Building Block Manicures
Dorota Pankowska Created This LEGO-Themed Manicure
Textured Manicure Sprinkles
This Nail Polish by Mad Beauty Coats Your Finger Nails In Confetti
Mini Men Photography
The Tiny People Photo Series by Oscar Ciutat is Hugely Entertaining
Power-Infused Disney Princesses
The Iconic Disney Princesses are Depicted as Airbender Characters
Masquerading Alien Art
'Many Faces of Spock' Depicts Star Trek Icon in Various Disguises
Smartphone-Controlled Lightbulbs
The Lumen is a Light Bulb that Operates With Your iPhone
Self-Cleaning Transit Handles
ITRI-UV Handrail Auto-Disinfects to Stop the Spread of Sicknesses
Monstrous Life-Like Babies
The Twisted Bean Stalk Nursery Collection by Bean Shanine is Creepy
Weather Performance Lamps
This Beautiful Cloud Lamp Plays Music and Puts on a Show
Streamlined News Feed Apps
The Paper iPhone App Filters One's Social Media Notifications
Mini Smartphone Pocket Printers
Gadget Company LG Introduced the LG Pocket Photo 2.0 at CES 2014
Household Mobile Carts
Jakkapun Charinrattana Designs a Practical Laundry Basket and Library
Engagement-Boosting Brand Graphics
These QuickSprout Tips Help to Improve Facebook Interaction
Box Lunch Reviews
This Happy Meal Infographic Deciphers Food Marketing Aimed at Children
Psychedelic Brain Images
The Human Connectome Project Seeks to Better Understand the Human Brain
Brilliant Ruby Timepieces
This Feminine Ulysse Nardin Watch is Bedecked with Rubies
Unconventional Underwire Bras
The 'Bears' Bra by La Fille d'O has an Unusual Shape
Spiked Snow Boot Accessories
This Christian Louboutin Boot is Fashion-Forward and Practical
Futuristic WiFi Webcam Doorbells
The Doorbell Camera Lets You Answer the Door from Anywhere
Denim-Clad Couples
Levi's Chambray by Opening Ceremony is Charming and Sweet
Online Friendship-Testing Stunts
Greg Benson Goes Out to Visit His Real Life Facebook Friends
Lace-Embellished Makeup Looks
'Eye Rock' by Karla Powell Shows Pops of Glamorous Color
One-for-One Toothbrush Brands
Smiles for the People Delivers Oral Health Supplies to Those in Need
Wooden Hipster Eyewear
These Fake Wooden Glasses by Vintage Optical Shop are Stylish
Fashionable Charicatures
David Longshaw's Work is Comical and Endearing
Arboreal Water Wells
The Hope Tree Catches Condensation to Increase Available Drinking Water
Fresh Processed Food Ads
The Dallas Farmers Market Campaign Transforms Burgers into Vegetables
Adorably Morbid Cartoon Plushies
The Dumb Ways to Die Characters Come to Life as Plush Toys
Sleep-Managing Earplugs
The Earlarm Ensures That You and Your Bedmate Both Get Quality Rest
Integrated Social Donation Buttons
Facebook's Donate Button Helps to Support NPOs Within the Site
Leopard Print Headscarves
Karla of ‘Karla’s Closet’ Looks Super Chic in Her Vintage Scarf
Personalized Leather Phone Cases
This Engraved Leather Phone Case is One of a Kind
Magnetized Tie Clips
The Ellsworth & Clyde Tie Bar is Rustically Reversible
Wireless- Answering Door Bells
The Doorbot Door Bell Lets Users Answer the Door from Their Phone
Updated Health-Tracking Accessories
New Features Make the 'Jawbone Up 24' a Must-Have This Christm
Street Art Fashion
The Levi's x MOCA Trucker Jackets Feature Wicked Graffiti Styles
Posh Garden Shoots
This Vanity Fair Italia February 2014 Series Welcomes Spring in Black and White
Cancer-Sensing Fruit Flies
These Extraordinary Fruit Flies Can Detect Cancerous Cells
One-for-One Wooden Eyeglasses
Anni Shades Plants a Tree for Every Pair Sold
Geometric Video Game Nails
Kayleigh O’Connor Makes Her Nails an 8-Bit Affair
Social Media Dessert Instructionals
Ann Reardon's Cake Tutorials Honor a Variety of Platforms
Avatar-Themed Nightclubs
The 'Avastar' Night Club Brings James Cameron's Creations to Life
Bifocal Optometry Branding
Interapothek Optical Packaging Features Spectacles That Look Tow Ways
Romantic Disney Nails
This Disney Nail Art From Nailsgraphicworld is Perfect for Valentine's Day
Deity Tiled Kicks
These ‘Bol$hie’ Boots Take a Different Spin on Religious Fashion
Gigantic Board Game Dice
These Wood Yard Dice are Perfect for Outdoor Summer Games
Minimal Commitment Board Games
Monopoly Empire Only Takes 30 Minutes to Win
Illuminating Snowboard Boots
The Nike LED Snowboarding Boots Will Light Up Your Board
Personalized Social Media Books
Printomatics Brings Virtual Interactions to Hard Copy 'Likebooks'
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
Miniature Toy Robots
Marco Fernandes Makes Mini Mechanical Playthings Out of Found Objects
Anti-Social Nail Art
Let People Know You Don't Want to be Disturbed with Shhh Nail Stickers
Fast Food Diorama Ads
The McDonald’s Happy Meal 2013 Campaign Promotes Children's Creativity
Asymmetrically Heeled Fur Booties
The Fendi Winter Accessory Collection Includes Magnificent Mink
Gear-Powered Workout Games
NikeFuel Missions Makes You Exercise as You Play
Cozy Domestic Carrels
The Vilfred Desk Establishes a Comfy Enclosed Space to Enable Productivity
Anxiety-Tracking Underwear
The Stress-Monitoring Bra by Microsoft Research Pinpoints Moodswings
Common Illness Infographics
These Common Cold Statistics Teach You How to Avoid Getting Sick
Adorable Animal Boot Accessories
These Cute and Cuddly Boot Cuffs Help Feet Stay Warm
Geometric Statement Heels
Sergio Rossi's Vibrant Stilettos are Sure to Turn Heads
Blunt Barf Bag Illustrations
The Spew Bag Challenge is Full of Punny Gags and Illustrations
3D-Printed Speakers
This 3D-Printed Speaker Produces Quality Sound and Functionality
Smartphone Photo Editing Apps (UPDATE)
The VSCO Cam App Makes Photo Editing Easy
$3.1 Million Boots
Label A.F Vandevorst is Behind the World's Most Expensive Boots
Curvy Midriff-Baring Models
The Cosmopolitan Australia March 2014 Cover Shoot Stars Robyn Lawley
Dessert-Producing 3D Printers
The ChefJet 3D Printer Was Displayed at 2014 CES
90s Toy Board Games
Dark Igloo Has Created the World's First Board Game for Bored Children
Refined Slim Wooden Wallets
The 'Poquito' is a Little Wooden Wallet
Vibrant Fruit-Inspired Timepieces
The Planet Ocean Orange Watch Features All Style Vitamins
Asian-Infused American Fashion
The Levi's Lefthanded Jean by Takahiro Kuraishi is Retro Chic
Fashion-Forward Movement Monitors
The Shine Activity Monitor is Subtly Sporty
Subtle Messaging Apps
The Wut App Lets You Send Messages Disguised as Push Notifications
Secure Smartphone-Controlled Doorbells
The Smartbell is a Doorbell Connected to Your Smartphone
Golden Foil Boots
The Rupert Sanderson Shoe Collection Features Fun Looks for Fall
Whimsically Eared Alarm Clocks
Never Be Late Again with Your Alice in Wonderland Clock
Silicon Valley Board Games
Startup Fever Makes Your Internet Business Dreams a Reality
Zombie Survival Board Games
With the Walking Dead Monopoly You Risk Losing More Than Your Money
DIY Decorated Bike Bells
This Simple Activity Turns an Ordinary Bell into Lovely Bicycle Decor
Insomnia-Curing Apps
The SleepRate Sleep App Tracks Patterns to Provide a Better Rest
Aerial-Powered Plants
New Wave Energy UK Has Designed Energy-Harvesting Drones
Transit Behavior-Improving Poetry
The Travel Better London Campaign Promotes Subway Etiquette
Telly-Inspired Smartphone Holders
The Retro TV for iPhone 5 Props Up Device and Amplifies Audio
Candy Heart Manicures
These DIY Valentines Day Nails Are Adorably Expressive
Family Legacy Eyewear
The Garrett Leight 2012 Eyewear Collection Mixes Up Old Frames
Social Media Sickness Trackers
This Infographic Uses Twitter for Tracking the Flu
Dream Printing Printers
Ad Agency Ogilvy & Mathers Converts Children's Dreams into Reality
Festive Menorah Manicures
This Hanukkah Nail Art Celebrates the Traditional Holiday
Customized Intelligent Alarm Clocks
The SONDI is a Custom Alarm Clock That is App-Controlled
Three-Dimensional Selfie Services
3D Mini Me Figurines Let You Turn Yourself into a Collectible
Semi-Spectacle Magnifiers
La Lunette Magnifying Glass is an Iconic Monocle for Print Deciphering
Social Pinboard Maps
Pinterest's Place Pins Help to Curate Better Travel Boards
Health-Focused Alarm Clocks
The Tranquil Moments Sleep Sound Machine is for Relaxing or Waking
Flexible Skate Shoes
The Nike SB Lunar One Shot Shoe is a Skateboarder's Dream Shoe
Shopping Decision-Making Charts
This Infographic Examines Social Media Purchasing
Terrifying Tire Commercials
This Japanese Tire Commercial Will Scares the Safety into Drivers
Meat Tracker Apps
This New Mcdonald's App Allows Users to See Where the Food Comes From
Crude Fried Chicken Ads
This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads
Toddler-Tracking Teddies
Tedi is a Hi-Tech Toy That Keeps an Eye on a Child's Development
Upcycled Denim Cash Carriers
Denimite Turns Old Levis into New Wallets and Rings
Writer-Friendly Tablet Covers
The Isketchnote Turns Physical Drawings into Digital Doodles
Pro Vaccine Interactive Maps
This Map of Vaccine Preventable Outbreaks is a Startling Wake Up Call
Creepy Collectible Creatures
The Reborn Avatar Baby Feeds on Souls and Unobtainium
Touch-Transmitting Devices
The Bond Touch Lets You Send Tickles to Friends Far Away
Resourceful Board Game Recipes
The Settlers of Catan Cookbook Brings Trading to the Kitchen
Custom Caricaturing Websites
Hello Draw Me is an Online Store for Personal Caricaturized Art
Puny Personal Statues
The Sculpteo 'Mini Me' is a Pint-Sized Person
Boy Band Eyeglasses
Vision Express Collaborated for a Line of One Direction Fashion Eyeglasses
Sitcom-Inspired Board Games
The Big Bang Theory Clue Puts a Pop Culture Twist on the Classic Game
Massive Mutiple Object Printers
The Makerbot Z18 Industrial 3D Printer Shines Big at CES 2014
Subtle Programming Board Games
Robot Turtles Teaches Young Kids to Think Like Coders
Epic Intergalactic Door Bells
The Star Trek Door Chime is Perfect for any Interstellar Abode
Personalized Photo Messaging Apps
The Bamboo Loop App Lets Users Customize Messages with Photos
Decision-Making Apps
Making Decisions Just got Easier with ChoiceMap Unveiled at CES 2014
Medical Photo Sharing Apps
The InsightMedi App Helps Professionals Connect & Share Medical Photos
Fiery Remixed Pork Nuggets
A McDonald’s Chain Offers Customers a Chance to Try Spicy Pork Mc
Roaring 20s Speaker Systems
The Gramovox Plays Modern Tunes with a Distinctly Vintage Twist
Interactive Soccer Star Avatars
The Lionel Messi Avatar Interracts with Users Online
Intuitive Tech Glasses
The Atheer One AR Glasses Serve as a Companion to Android Phones
Sickness-Supporting Social Media
Wellaho is an Online Network Helping Those With Chronic Illness
NYC-Customized Board Games
The NYC Customized Monopoly is Completely Redesigned
TV Cast Christmas Medleys
This Orange is the New Black Christmas Medley is Infectious