The competition amongst cosmetic retailers to sell products is an on-going battle, and these creative cosmetic campaigns are some clever examples of how businesses are attempting to sell their products in unique and bold ways.
Makeup can be a fun and playful thing to experiment with, especially for young girls, but with so many different brands and options to choose from, deciding what to purchase and from what retailer can be difficult. These creative cosmetic campaigns however, have utilized unique strategies and outside-the-box designs in order to capture the interest of consumers. By incorporating flamboyant colors, over-the-top imagery and clever references, these cosmetic ads are serving to showcase a more imaginative take on ordinary makeup.
From crystallized lipstick ads to neon eyeshadow lookbooks, these creative cosmetic campaigns will surely catch your attention with its unique themes and colorful imagery.
18 Creative Cosmetic Campaigns
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60s Citrus Campaigns
The MAC All About Orange Collection Revives a MOD Inspiration
17
Golden Makeup Moment Ads
The L’Oreal L’Or Sunset Collection Campaign Stars Doutzen Kro
16
Neon Eyeshadow Lookbooks
The Carla Chan SS13 Graduate Collection is Vibrant and Billowing
15
Watercolor Makeup Ads
The L’Officiel III Beauty Salon Campaign Showcases Streaking Mascara
14
Collaged Cosmetic Campaigns
GSD&Ms 'Walgreens Beauty' Ads Are Made with Make-up
13
Dessert-Inspired Cosmetic Lines
The Etude House Sweet Recipe Collection is Delicious
12
Glam 80s-Inspired Cosmetic Ads
The NARS Cosmetics Fall 2013 Campaign Stars Model Toni Garrn
11
Crystallized Lipstick Ads
The Chanel ‘Mirror, Mirror’ Video is Ornately Beautiful
10
Kaleidoscopic Cosmetic Campaigns
The Sephora 'Where Beauty Beats' Series is a Bold Neon Makeover
9
Electric Eyeshadow Campaigns
The Saint Laurent Fall 2013 Beauty Ad Stars Cara Delevingne
8
Hysterical Cosmetic Campaigns
Sofia Vergara & Ellen Degeneres Flex Their Funny Bones
7
Animalistic Cosmetic Ads
The Dior Golden Jungle Fall 2012 Campaign Stars an Exotic Daria Strokous
6
Hamburger Eyeshadow Adverts
The Netherlands Burger King Ad Boasts Beefy Makeup
5
Singled-Out Makeup Ads
The ck One Cosmetics Fall 2013 Campaign Showcases Flawless Faces
4
Cartoon Cosmetic Campaigns
Lancome by Alber Elbaz is His First Venture into the World of Makeup
3
Popping Pink Awareness Ads
Nicki Minaj and Ricky Martin Shine in MAC's Newest Viva Glam Campaign
2
Clever Cosmetic Ads
The Expert Campaign by L'Oreal Focuses on the Perfect Facebook Pic
1
Non-Retouch Cosmetic Campaigns
The You to You Make Up For Ever Ad Reveals Real from Fake
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Adorably Flirtatious Fashion Ads
The Sass & Bide Fall 2013 Campaign Stars Suki Waterhouse
Fast Food Ad Fails
Fast Food: Ads vs Reality is a Tasty Expose of Misleading Marketing
Clashing Couture Captures
The Hugues Laurent for Modern Weekly China is Playfully Transformative
Kaleidoscopic Pop-Art Captures
The WOW Design Scene Exclusive Displays a Spectrum of Electric Hues
Retro Motel Fashion Ads
The Beymen Collection Spring 2013 Campaign Stars Michelle Buswell
Mystical Alabaster Fashion
The Harper’s Bazaar Mexico July 2012 Editorial Stars Marcelina So
Fiercely Embellished Ensembles
The H&M Fall 2012 Lookbook is a Stylish Girl Must-See
Vacationing Editiorials
Elle Mexico Introduces Model Barbra Fialho in a New Light
Bold Gritty Fashion Ads
The JASU Fall 2013 Campaign Stars Top Model Hanne Gaby Odiele
Vibrantly Edgy Fashion Ads
The Rihanna for River Island Summer 2013 Campaign is Boldly Sensual
Operatic Fashion Ads
The Dior Fall 2013 Campaign is Utterly Glamorous
Golden Makeup Moment Ads
The L’Oreal L’Or Sunset Collection Campaign Stars Doutzen Kro
'50s Beachwear Editorials
The How to Spend It 'Swell Belle' Photoshoot is Glamorous Vintage
Bright Blue Seaside Captures
Alexa Chung Featured in the Me & City Spring Summer 2012 Campaign
Over-Indulgent Beauty Captures
The Alguien Nos Mira Harper's Bazaar Spain Editorial is Daring
Optical Illusion Lip Art
Sandra Holmbom Creates a Very Eerie Lip Makeup Art Piece
Tattooed Baby Ads
The Playtex Binky Campaign Targets 'Difficult Little People'
Darkly Decadent Lingerie Ads
The Marlies Dekkers Fall 2013 Collection is Inspired by Mauritshuis
Fiercely Dark Fashion Ads
The Gizia Fall 2013 Campaign Stars Model Juju Ivanyuk
Pop Art Beauty Editorials
The Playing with Color Vogue Japan Photoshoot Tributes Roy Lichtenstein
Luscious Dripping Lipstick
Violette by Stanley Patzold Reveals Rouge Gloss Pouring from her Pout
Exotic Turban Photography
Andrea D'Aquino's QVEST Magazine #44 Series is Sizzling Hot
Surreal Sapphic Photoshoots
The Lisa Maree 2013 Lookbook is Dramatically Set on Stage
Sports Star Record Covers
Famous Athletes Replicate Iconic Album Design Photo Shoots
Chic Girl Gang Fashion Ads
The Zara Fall 2013 Campaign Stars a Troop of Models
Flowering Fashion Branding
This Daryl Feril Concept is in Full Bloom
Chic Cartoon Fashionistas
The Emma Block Style Icon Series is Divine
Abstractly Lined Faces
The Culture ‘Miss Match’ Editorial is Artistically Girly
Mismatched Makeup Editorials
The On The Bright Side 2013 Photoshoot Displays Odd Cosmetics
Floral-Accented Jewelry Ads
The Vivara Jewelry Spring 2013 Campaign Stars Isabeli Fontana
Floral Poolside Fashion
'La Li Bella' by Amanda Fordyce Recreates Old Hollywood
Exclusive Cosmetic Editorials
The French Revue De Modes Double Face Photoshoot Features Make Up
Sizzling Swimwear Fashion Ads
The Eve Brazil SS14 Campaign Stars Model Lisandra Mendes
Vibrantly Edgy Fashion Ads
The Juicy Couture Fall 2013 Campaign Incorporates Social Media
Punchy Geometric Shawls
The Louisa Parris Scarf Collection Two is Inspired by San Francisco
Darkly Shimmering Fashion
The Sapto Djojokartiko 2012 Lookbook is Romantically Gothic
Prettily Hazy Fashion Ads
The Caterina Gatta Spring 2013 Campaign Stars Suki Waterhouse
Rose-Hued Floral Editorials
Flower Garden by Vivienne Mok Divulges a Delicate Femininity
Premature Attendance Ads
The Durex Coming Early? Campaign is Hilariously Clever
Simplistic Accessory Portraits
The Finn Jewelry Fall 2012 Campaign is Delicate and Feminine
Casual Rockstar Fashion Ads
The Zadig & Voltaire Fall 2013 Campaign Stars Freja Beha Erichsen
Crisply Casual Catalogs
The Massimo Dutti Summer 2012 Lookbook is Femininely Sophisticated
Crisp Ladylike Ads
The Dior Summer Mix 2012 Campaign Stars a Porcelain Julia Hafstrom
Eclectic Shaded Lookbooks
The Marc Jacobs Fall/Winter 2012 Lookbook Features Funky Sunglasses
Logo Tattoo Ads
The Saatchi & Saatchi Lovemarks Campaign Relies on Emotion Not Reason
Casual College Fashion Ads
The Tommy Hilfiger Denim Fall 2013 Campaign is Playfully Preppy
Monster-Full Fashion Ads
The Mulberry Fall 2012 Campaign is Entirely Enchanting
Femme Fatale Fashion Ads
The Vince Camuto Fall 2013 Campaign Stars Model Inguna Butane
Comic-Inspired Zit Ads
The Clearasil Tough on Pimples Campaign is Youthful and Nostalgic
Illuminated Insect Editorials
The Ephemeral Clara Copley Beauty Story is Inspired by Butterflies
Enchanting Forest Fashion Ads
The Vera Wang Fall 2013 Campaign Stars a Nature-Loving Shu Pei
Crass Cosmetic Portraits
Diego Beyro Takes Face Makeup Looks to the Extreme with ‘Make Up'
Bucked Teeth Beauty Pictorials
The 'Été Blanc' Campaign by Scotch & Soda is Casual and S
Feminine Facial Hair Accessories
The Sebastian Kubiak Lookbook is Avant-Garde
Dramatic Cosmetics Campaigns
These Tom Ford AW11 Spreads Capture Irresistible Intimacy
Iconic Pet Character Ads
The HKAAC Animal Adoption Centre Campaign Encourages Experiences
Transforming Vehicle Ads
The Febreze Car Campaign Morphs Smelly Transporters into Pleasant Ones
Mesmerizing Metallic Makeup
This TopShop Grazia Photo Shoot is a Burnished Beautorial
Multi-Personality Perfume Ads
The NK Stockholm Spring Scent Campaign Stars Johanna Jonsson
Pioneering Natural Makeup Companies
JASON Cosmetics Offers Products That Aren't Harsh on Your Skin
Elegant Twilight Editorials
Harper’s Bazaar Singapore 'Tender is the Night' Stars Lina Zhang
Glamorous Socialite Fashion Ads
The Carrera y Carrera 2013 Campaign Stars Olivia Palermo
Softly Silhouetted Fashion
The Anthropologie May 2012 Lookbook is Polished and Carefree
Richly Sultry Fashion Ads
Gucci Pre-Fall 2012 Campaign is Glamorously Seductive
Whimsical Couture Ads
The Dior Secret Garden 2 - Versailles Campaign Looks Like a Painting
Unwrappable Art Ads
The Leo Burnett and Arc Worldwide Art Institute of Chicago is Interactive
Imprisoning Technology Ads
The 'Jailhouses Go Outside' Campaign Depicts the Dangers of Devices
Special Moment Ads
The Master Lock Campaign Urges “Use a Number You’ll Never Forget
Infrared Beauty Editorials
The POP! Glassbook Fashion Story Embraces Kaleidoscopic Hues
Musician Mash-Up Family Ads
The Mundo Livre FM Campaign Consists of Music Icon Portraits
Broken-Down Machinery Ads
The Association for Smoker Awareness Campaign Likens Humans to Machines
Black-Bunned Burgers
Burger King Releases the Dark Vader Burger in France
Avant-Garde Fashion Ads
The Sonia Rykiel Fall 2013 Campaign Stars Model Sam Rollinson
Foosball Diorama Ads
The Goodyear Control Your Car Campaign Depicts Driving as a Game
Floral Makeup
Chloe Laslier Has Blossoming Cosmetics in Marie Claire Czech May 2011
Tool-Painted Hand Ads
The Practimac Free Tools Furniture Campaign is Fun and Informative
Scots-Inspired Fashion Ads
The Chanel Pre-Gall 2013 Paris-Edimbourg Campaign Stars Tilda Swinton
Photographer Appendage Fashion Ads
Valentino Fall 2013 Accessories Campaign Stars Terry Richardson
Cabana-Clad Island Inns
The Almyra Hotel in Cyprus is a True Paradise Getaway
Split-Face Ads
The Fundacao Abrinq Save the Children Campaign Features the Work of Ulric Collette
Vibrant Feline Cosmetic Collections
The Sephora Hello Kitty Collection is Charming
Sculpture-Accenting Fashion Ads
The Honest by Bruno Pieters SS13 Campaign is Artistically-Inclined
Gender-Bending Cosmetic Captures
The Vivo Antonio TUSH Editorial is Androgynous
Serene Scenic Lookbooks
The Mr. Kate 'Days of Ore' Photoshoot is Golden
Stoically Sophisticated Ads
The Hugo by Hugo Boss Fall 2012 Stars a Sleek Freja Beha Erichsen
Regal Jewelry Ads
The Tiffany & Co. Spring 2013 Campaign Adopts an Old Hollywood Glamor
Ethereal Cosmetic Campaigns
The Lady Gaga Viva Glam Advertisement for MAC
Drowsy Classic Art Ads
The Sao Paulo Museum of Art Campaign Alters Timeless Paintings
Naughty Bra Innuendo Ads
Lingerie Retailer True & Co. Are You A MILF? Campaign Celebrates Moms
Teen Pregnancy Prevention Ads
The 'Baby Can Wait' Campaign Warns Against Unprotected Sex
Comedic Cola Campaigns
Sofia Vergara and David Beckham in the Diet Pepsi Beach Tweet Commercial
Bodacious Sleeping Beauties
The Madame Figaro China April 2013 Issue Boasts Fairy Tale Inspiration
Gagafied Lip Gloss Lines
MAC Viva Glam Gaga Lipglass Joins the Pop Queen Cosmetics Collection
Femininely Poised Fashion Ads
The Eachway Fall 2013 Campaign Stars a Ladylike Han Bing
Breezily Fierce Fashion Ads
The Marella Fall 2013 Campaign Stars Actress Milla Jovovich
Suggestive Alcohol Ads
The V2O Pure Grain Vodka Campaign is a Sensual Celebration
Champagne-Popping Award Campaigns
The CLIO Awards Ads Feature Hard Work and Intense Celebration
Mood-Matching Manicures
Dose Nail Polish Provides a Cure for the Beauty Blues
Protruding Stomach Ads
The Sport Life Belly Island Campaign Features Weight Gain Obstruction
Spill-Proof Towel Campaigns
These SPA Cponge Cloth Ads Conquer All Kitchen Messes
Cannabis-Infused Skincare Products
Give Your Skin Love with Apothecanna Pain-Relieving Cosmetics
Futuristic Face Paint Ads
The Wrong Weather Spring/Summer 2013 Campaign Shows Modern Minimalism
Edgily Fractured Fashion Ads
The Givenchy Fall 2012 Campaign Stars Punk Princess Stella Tennant
White-Highlighted Makeup
Jamie Nelson Captures Washed-Out Cosmetics for Vogue Turkey June 2011
Organic Argan Oils
Kahina Giving Beauty Draws on Moroccan Women's Beauty Rituals
Opulent Revival Ensembles
The Chanel Couture Fall 2012 Collection Revamps Coco's Classics
Minimal Mineral Makeup
Alima Pure Offers Natural Cosmetic Products for Women
Gender-Bending Makeup Canvases
Oriental Spirit in Factice June 2011 Channels Chinese Culture
Structured Otherworldly Fashion
The Phoenix Keating 2013 Campaign Stars a Dark Lauren Moody
Headless Chicken Fashion Ads
The Harvey Nichols Sale Campaign Encourage Women to Stay Calm
Literary Snoozing Ads
BBDO's Dr Gav Mattresses Ad Features the Book 'Around the World in 80 Days'
Fiercely Reflected Fashion Ads
The Vionnet Fall 2013 Campaign Stars Model Malgosia Bela
Retro Mad Hatter Couture
The HATWOMAN Spring/Summer 2013 Campaign Revives Parisian Glamour
Multiple Helping Hamburgers
Burger King's New Pizza-Sized Whopper is a Meal for Five
Groundbreaking Cosmetics Collaborations
The Cindy Sherman for MAC Collection is Shocking
Collage-Like Audio Ads
The Hi-Fi Klubben Campaign Captures Music in Visual Art
Moody Grayscale Fashion Ads
The Givenchy Fall 2013 Campaign Stars Actress Amanda Seyfried
Social Media Gowns
Lady Gaga Followers Dress Will Feature Faces of Her Fans at Paris Fashion Week
Statement Lips
Sun Kissed Star in Elle Indonesia June 2011 Features Color-Popping Kissers
Screaming Cellular Campaigns
The Jinshan Battery Doctor Ads Capture the Necessity of a Phone
Cheese-Embedded Patties
Burger King Announces Its New Stuffed Burger
Organic Lip Polishes
The Lush Lip Scrub is Sure to Keep Your Lips Kissable All Winter Long
Hypnotizing Burger Campaigns
The Burger King Whopperlust Promo Pays You to Stare at Your TV
Boldly Hued Brow Cosmetics
The Anastasia Hypercolor Lash and Brow Tint is Edgy
Honey-Infused Cosmetics
'beeline' by Sweet Beginnings Offers Natural Products
Game-Playing Vacuum Ads
The LG Vacuum is Supposed to Make Cleaning Fun
Fashion Forward Funny Ladies
The Fall Trends with Ellen DeGeneres Video is Hilarious
Slain Author Graveyard Ads
Amnesty International Flexes its Muscle as a Freedom of Speech Advocate
Altruistic Animal-Free Makeup
The Shiseido Test Bans Are Made in the Interest of EU Policy
Brussels Sprouts Burgers
Burger King Sprout Surprise Whopper Filled With Cabbage-Like Vegetables
Cellular Steering Wheel Ads
Irish Authorities Launch a Road Safety Campaign Aimed at Texting
Football-Inspired Moisturizers
GameFace Moisturizer is Marketed for the Macho Man