The new Covergirl commercial featuring the hilariously talented and beautiful Ellen Degeneres and Sophia Vergara showcases the company's tone-rehab foundation while giving some good-natured jokes. While describing the product, Ellen pokes fun lightheartedly at Sophia's accent and her inaudible words. Sophia, a native from Colombia jokes back.
Funny advertising is a great way to connect with customers, as Covergirl exemplifies. Using relatable and lovable characters, the commercial gets to the core of what consumers are looking for in a brand: honesty. This commercial is a great way for the business to advertise their cosmetics without coming across in a fake manner. Many makeup companies run the risk of focusing too much on beautiful models, making many viewers feel inadequate.