The Lancome by Alber Elbaz line is undeniably a match made in heaven. Although it only has a playful teaser video to convince people of that fact, there really is no need for convincing. The video itself says it all. From swooning women to an adorably illustrated Alber Elbaz, who happens to be the Creative Director of Lanvin for those living under an unfashionable rock, the teaser sets the mood perfectly.
His first venture into the world of cosmetics, the Lancome by Alber Elbaz line is set to debut globally on June 15, 2013. Youcef Nabi, president of Lancôme International, says in a statement, “His sense of luxury, his vision of femininity and that hint of audacity resonate perfectly with the new values of the Maison Lancôme.”
What Makes This Trend Stand Out
- Cartoon Cosmetic Campaigns
- The Lancome by Alber Elbaz line introduces a trend of using cartoon illustrations in cosmetic campaigns.
- Fashion-beauty Collaboration
- The Lancome by Alber Elbaz collaboration represents a trend of fashion and beauty brands partnering to create innovative products.
- Playful Teaser Campaigns
- The teaser video for Lancome by Alber Elbaz showcases a trend of using playful and whimsical campaigns to create anticipation for new product launches.
Sectors Adopting This
- Cosmetics
- The Lancome by Alber Elbaz line presents disruptive innovation opportunities in the cosmetics industry by merging high fashion and beauty in unique ways.
- Fashion
- The collaboration between Lancome and Alber Elbaz opens up new possibilities for disruptive innovation in the fashion industry as it explores expanding into the cosmetics market.
- Marketing and Advertising
- The playful teaser video for Lancome by Alber Elbaz demonstrates disruptive innovation opportunities in marketing and advertising by utilizing cartoon illustrations to engage and captivate the audience.
