The Expert campaign is an innovative marketing strategy that focuses on how men can snap the perfect profile pic for their Facebook page. The YouTube video, which connects the viewer to the L'Oreal Facebook page, is a hilarious and hyperbolic look at how to get the best possible profile pic.
The Expert campaign works well in my opinion precisely because it uses humor in a very clever way. The campaign also taps into a collective desire to present oneself in the best possible light on Facebook.
Implications - This marketing strategy uses a veritable Renaissance man to create charm and appeal. Companies creating marketing campaigns aimed at both genders should consider an analogous approach as this character appeals to both men and women.