From cobranded eyeshadow collections to rapper-inspired designer lipsticks, celeb cosmetics product launches are not exactly new, but are surely influenced by the new social media economy.
Kylie Jenner's recent launch of her matte lipsticks and additional glossy range has gained massive attention given how hard it is to get your hands on it. All of Jenner's releases have sold out in mere minutes so far, proving that in addition to having star power, having a direct connection with fans to find out what kind of products they seek is a winning (and ultramodern) strategy in developing a makeup line.
Separately, Dolce & Gabbana recently released a limited edition lipstick inspired by iconic Italian actress Sophia Loren, who starred in the brand's stunning campaign for the product.
23 Celeb Cosmetic Products
From Organic Celebrity Cosmetics to Synthpop Songstress Cosmetics:
Rebecca Byers — Apr 3, 2016 — Pop Culture
22
Singer-Inspired Flash Tattoos
Rihanna Teams Up with Jacquie Aiche to Create a Line of Temp Tattoos
21
Scarlet Burlesque Lipstick Collaborations
Dita Von Teese Designs the Ultimate Red Color
20
Milliner-Inspired Makeup Lines
The MAC x Philip Treacy Collaboration is Inspired by Fascinators
19
Movie-Inspired Makeup Collections
This MAC Collection Celebrates ‘The Rocky Horror Picture Show’
18
Plumping Celebrity Lipsticks
Kylie Jenner's New Lipstick Line Features Rosy and Nude Hues
17
Celebrity-Inspired Lip Kits
The 'Kylie Jenner Lip Kit' Helps Consumers Achieve the Perfect Pout
16
Celebrity Stylist Haircare Lines
Ouai Haircare is a New Brand from Celeb Stylist Jen Atkin
15
Celebrity-Designed Nail Laquers
The 'King Kylie x Sinful Shine' Collection Features Playful Shades
14
Affordable Celebrity Makeup Lines
The ColourPop KaePop Collection is Created by Karrueche Tran
13
Pop Songstress Lipsticks
Ariana Grande is Launching a Makeup Collection Through MAC Cosmetics
12
Celebrity Christmas Cosmetics
Mariah Carey & MAC Collaborated on a Holiday-Themed Shimmer
11
Haute Designer Cosmetics
Fashion House Zac Posen Collaborates with MAC on a New Makeup Range
10
Synthpop Songstress Cosmetics
Ellie Goulding Teams Up with MAC to Create a Line of Shimmery Makeup
9
Iconic Celebrity Lipsticks
Dolce & Gabbana's Limited Edition Lipstick is Inspired by Sophia Loren
8
Celebrity Polish Collaborations
The Victoria Beckham X Nails Inc. Line is a Limited Edition Set
7
Co-Branded Celebrity Lipsticks
The Hot Lips Collection Offers Hues Inspired by Iconic Celebrities
6
Matte Nail Polish Collections
The New 'Kylie Jenner x Sinful' Range Features Matte Polishes
5
Sleek Celebrity Nail Lacquers
Gwyneth Paltrow Collaboration with Butter London to Create Polishes
4
Edgy Superstar Cosmetics
The Latest MAC x Rihanna Viva Glam Collection is Dramatically Bold
3
Dark-Lipped Celebrity Cosmetics
The Lorde x MAC Collection Provides the Perfect Dark Lip
2
Rapper Cosmetic Collections
The M.A.C x Brooke Candy Line Captures the Rapper's Sultry Beauty
1
Celeb Gloss Music Videos
Kylie Jenner Premiered a Music Video to Announce Her New Nude Lip Glosses
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Balm-Like Matte Lipsticks
Merit's Signature Lip Blush Has Gel-Wrapped Pigments in Olive Oil
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Designer Cosmetics Collabs
The MERIT X Brandon Maxwell Collab Brings a Signature Bag and Lip Blush
Hybrid Glassy Luxe Lipsticks
Christian Dior Boasts the Addict Glass Lipstick Collection
Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
TV Series-Inspired Lip Balms
NIVEA x Bridgerton Nourishing Lip Care Collection Targets Fans
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Luxe Hydrating Beauty Products
Estée Lauder Launched a New Lip Balm and Cleanser
Matte-Finish Lip Balms
Celine Beauté Has Expanded Its Le Rouge Celine Collection
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Lip Balm Blind Bags
NYX Launched Collectible M&M'S Smushy Surprize Matte Lip Balms
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Edible Chocolate Lipsticks
The MAC Cosmetics x Doja Cat Collab Started with a Memorable VMAs Stunt
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Lollipop-Inspired Beauty Capsules
The H&M x Chupa Chups Collaboration is Fruity and Sweet
Blurred Cosmetic Campaigns
MAC Cosmetics and Ella Gross Promote Innovative Powder Kiss Formulas
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Ice Pop-Inspired Lip Stains
Fun, Fruity Popsicle Pouts Recreate the Look of Popsicle-Stained Lips
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
French Riviera-Inspired Makeup Capsules
Dior Debuts the Dioriviera Summer 2026 Collection
Sensorial Candy-Inspired Cosmetics
Swedish Candy Culture Inspired the H&M Beauty and BUBS Collab
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Noir-Inspired Luxury Cosmetic Collections
Chanel Debuts the Alluring Rouge Noir Collection
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Black Metal-Inspired Lip Balms
e.l.f. Cosmetics and Liquid Death Launched "Lip Embalms"
Series-Focused Makeup Partnerships
L'Oréal Paris Collaborates with the Prime Video Series Elle
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Springtime Cosmetic Collection Expansions
Stila Cosmetics Debuts 'All You, in Bloom' Capsule
Female Rapper Brand Launches
Cardi B and Revolve Join Forces to Build a Legacy
Basktball Athlete-Approved Makeup Ranges
NYX Professional Makeup Taps Lauren Betts
Seasoning-Inspired Beauty Sets
Rare Beauty x Tajín Dropped Two Shades Inspired by Iconic Hues
Co-Branded Beautifying Gummies
Kylie Cosmetics and Lemme Launched Skin Glaze Gummies
Luxury Makeup Artist Partnerships
Charli XCX and YSL Beauty Partnered for a New Campaign
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Skin Health Cosmetic Products
These New Neutrogena Skincare and Makeup Launches are Beneficial
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Self-Aware Cosmetics Campaigns
Mac Cosmetics Embraces the ‘Nepo Baby’ Narrative in 'Born Famous'
Dermatologist-Founded Skincare Brand Expansions
Fig.1 Beauty Has Launched on Sephora
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Celebrity-Led Skincare
Dua Lipa Debuts Her Skincare Brand DUA with High-Performance Formulas
Warm-Weather Summer Makeup Capsules
Chanel Calls Attention to Its Summer's Calling Makeup Line
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Breakthrough Beauty Brand Expansions
rhode Launches in Sephora, Marking a Major Retail Expansion
Affordable Performance Cosmetics
Sona Cosmetics Delivers "Makeup Without the Markup"
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Sensorial Luxury Cosmetics
Prestige Beauty Brand Marc Jacobs Beauty is Relaunching in 2026
City-Edition Lip Balms
Glossier is Launching a Limited-Edition Balm Dotcom Inspired by NYC
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Collaborative Collection Expansions
Hard Candy and Girl Scouts Bring Back Their Sweetest Collab
Gaming-Inspired Cosmetics
Godmode is a New Beauty Brand from Chloe Grace-Moretz & Rina Sawayama
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Jelly-Like Lip Glosses
NYX Introduced the 'NYX Jelly Job' in 16 Shades
Celebrity-Backed Lip Oils
florence by mills Unveils its New Series of Serum Infused Lip Oil Tints
Hydrating Crayon-Style Lip Products
Tom Ford Beauty Spotlights the Runway Lip Stylo Matte
Beauty Product Perfumes
H&M and e.l.f. Cosmetics Collaborated on Three Eau de Parfums
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Pro-Founded Beauty Brands
The CASSIE Beauty Brand Was Launched by Cassie Lomas
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Cartoon Family Cosmetics
An Official The Simpsons x NYX Collab Launched on April 1st
Savvy Beauty Campaigns
If You NYX, You Know Volume 2 Celebrates NYX's Community
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Celebrity-Created Complexion Sticks
Olivia Jade Has Introduced o.piccola Bronze & Glow Balm
Wet-Pressed Powder Highlighters
Kosas Launches the 'Shiny Objects' Range
Stage-Approved Rouge Lipstics
Christian Dior Presents the Rouge Dior On Stage Lipstick
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Pop Icon-Backed Campaigns
Charli XCX Fronts Valentino's Puffer Gloss Campaign
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Pigmented Lip-Conditioning Products
Estée Lauder's Pure Color Melt-On Glosstick Brings the Shine
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Multi-Use Lip Product Holders
ColourPop Cosmetics & PopSockets Teamed Up to Make ColourPopSockets
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Metallics-Forward Makeup Capsules
Morphe Debuts the Dazzling Metallics Collection at Ulta
Beauty-Inspired Sorbets
Van Leeuwen's Peach Mango Sorbet Celebrated a New Kylie Skin Launch
Heart-Themed Makeup Collections
ColourPop Debuts its 'Heart to Get Valentine’s Day Collection'
Black-Colored Lip Tint Sets
The rom&nd Black Lip Trio Edition Taps into Punk and Goth Subcultures
Skincare-Based Makeup Launches
Glow Recipe Extends its Nourishing 'Hues Collection'
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Tinted Lip Oil Launches
Charlotte Tilbury Debuts Its New Unreal Lips Healthy Glow Nectar Oil
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Multi-Benefit Lip Treatments
The Outset's Lip Oasis Gossy Treatment Fortifies the Skin Barrier
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
Creator-Led Product Collections
Vaseline Originals Celebrates Vaseline Hacks & Their Creators
Concealer-Inspired Lip Glosses
Huda Beauty's LightCealer, MidCealer & RichCealer Revive Y2K Style
Essential Eyeshadow Palettes
Rare Beauty Launches the Essential Neutrals Palette
Beauty Brand Development Courses
The Lipstick Lesbians Created the Let's Learn About Beauty Course
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Alluring Shimmer Body Oils
NYX Professional Makeup Taps Megan Thee Stallion for New Campaign
Romantically Inspired Cosmetic Lines
Banila Co Debuted the Romantic Blush Lip & Cheek Line
Bronzed Beauty Collection
rhode Introduces Bronzers, Luminizers and New Lip Shades for Summer
Month-Long Beauty Pop-Ups
Revlon Canada Celebrates National Lipstick Day with an Exclusive Pop-Up
Children's Show Makeup Collaborations
The Glisten Cosmetics x Teletubbies Collection is Bold
High-Profile Skincare Launch Parties
Clarins Celebrated Beauty Launch with Maroon 5 and Others
Luxury-Inspired Beauty Collectins
DOOP by Lidl Shares Premium Products Without Large Price Tags
Pre-Paired Lip Kits
Kylie Cosmetics' Glossy Lip Kit Plays Off of Original, Viral Lip Combos
3-in-1 Luxury Lipsticks
Hermès' Silky Lipstick Shine is Comforting, Hydrating & Versatile
Empowered Makeup Campaigns
Charlotte Tilbury Pillow Talk Beauty Soulmates is Star-Studded
Shimmery Lip Balms
ColourPop Extends the 'Fresh Kiss Glossy Lip Balm' with Shimmer
Celebrity-Backed Body Oils
Cyklar’s Popular Vitamin C Body Oil Launches At Sephora
Effortless Minimalist Makeup Products
No Makeup Makeup® Introduces a New Blush & Lip Color
Revived Makeup Capsules
The Milk Makeup Throwback Collection Brings Back 2016-Era Beauty
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Lip Oil Sticks
A Swipe of MAC Cosmetics' Sugar Crystal Lip Oil Stick Releases Emollient Oils
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Cultural Heritage Beauty Branding
KATE Blends Kabuki Artistry with Shadow-Enhancing Makeup
Princess-Themed Lip Glosses
ColourPop Launches the Disney Princess Ultra Glossy Lip Collection
Luxurious Lip Color Collections
Tom Ford Beauty Boasts the Soleil Ultra-Shine Lip Color Collection
Spiced Makeup Collaborations
Rare Beauty and Tajin Partner to Create a Cheek & Lip Stain
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Glamorous Prestige Skincare
Icon Skincare Reimagines Time-Honored Ingredients and Techniques
High-Performance Solid Cosmetics
Groupe GM Introduces Solid Labs for Solid Cosmetic Production
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Convenient Cosmetic Sticks
KimChi Chic Beauty Launches Kim Cheeky Lip & Cheek Sticks