Growing numbers of candid health campaigns are reinterpreting the way medical messaging is being delivered to today's audiences. Commercials, print ads and social media forums alike are adopting a frank attitude, challenging a historic will to sugarcoat wellness topics.
A growing preference for blunt health marketing can be seen in heart attack simulator ads and comedic senior influenza PSAs. Even where humor is infused, the adoption of a straight up tone is not lost as critical conditions are spoken to in a transparent manner.
Modern appreciation of all things transparent and forthright presents an opportunistic time to apply sincere themes to medical projects. This is furthered by contemporary health movements that are removing the stigma from previously ostracized conditions, such as mental illness and HIV/AIDS.
10 Candid Health Campaigns
14
Underwear Campaigns
Play Out Underwear Taps Breast Cancer Survivors for Its Latest Advertisement
13
Cheeky Health Campaigns
Cancer Awareness Campaign for Colon Health Brings Humor to Buses
12
Invisible Illness Photography
This Powerful Photo Series Highlights Hidden Illnesses
11
Heart Attack Simulators
The British Heart Foundation's Medical Simulator Sparks Emotional Pain
10
Truthful Body Image Videos
This Video Asks What If We Were Honest About Women's Bodies
9
Disability-Celebrating Portraits
The [dis]ABLED Inside Out Project Calls for Change
8
Superimposed Forgetfulness Campaigns
Alzheimer Nederland Used Facebook to Simulate Alzheimer's
7
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
6
Tearjerker Tissue Ads
Scotties Has Remarkable Women Share Their Cancer Survivor Stories
5
Senior Influenza PSAs
The 'Flu + You' Program Reminds the Elderly to Get Their Annual Shots
4
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
3
Heroic Caregiver Campaigns
CAN's Health Awareness Campaign Champions Caregivers
2
Candid Medication Campaigns
This Campaign Sparks Discussion on Opioids for Chronic Pain Treatment
1
Satirical Soda Stunts
This Campaign for Diabetes and Health Urges Brand Transparency
Related Ideas
Tanning Hole Bikinis
The Kiskin Basic Color Collection Will Give You a Sun Tattoo
Intimate Body Image Photography
Jen Davis Explores Intimacy and Obesity in 11 Years
Nurturing Body Image Photography
This Thought-Provoking Food Photo Series is Ethereal
Mastectomy Survivor Photography
Monokini 2.0 Captures Images of Survivors in Unique Bathing Suits
Chronic Disease Photography
Salty Girls Chronicles Women Living with Cystic Fibrosis
Haunting Mental Illness Photography
Lisa Lindvay Captures Daily Life of Mental Disorder Patients
Haunting Mental Illness Photography
This Bipolar Photo Series is Candid and Alluring
Mental Illness Photography
Liz Obert Seeks to Reveal the Dualities of Mental Illness
Social Good Packaging
Studio Blackburn Creates Ethic-Focused Designs for Traidcraft Tissues
Artful Anti-Smoking Photography
'Smoking Death' by Aki Quang Makes Smoking Unglamorous
Alzheimer Patient Photography
Alex Ten Napel's Series Explores a Heartbreaking Disease
Inclusive Disability Dolls
The Toy Like Me Campaign Spurs The Makies to Create More Diverse Dolls
Guidette-Designed Swimwear
The JWoww for Perfect Tan Bikinis Line is Functional & Fashionable
Realistic Disney Princess Waistlines
These Disney Princess Graphics Support a Healthy Body Size
Dual-Posed Nude Photography
'Illusions of the Body' Shows How Unflattering Can Become Flattering
Liberating Feminist Illustrations
Carol Rossetti's Feminist Drawings Provoke Thought and Debate
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Anxiety Awareness Editorials
Katie Crawford Depicts Anxiety Disorders Through These Self-Portraits
Aged Reality Star Portraits
These Jersey Shore Tanning Photos Highlight the Risks of Overexposure
Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
Fragmentary Disorder Photography
Daniel Regan Articulates His Mental Illness Through Photography
Wearable Body Bronzers
Skin Kiss Fake Tan Tights Will Give Your Gams a Safe Glow
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
Deathly Diet Campaigns
Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them
Mastectomized Barbie Dolls
DDB's Breast Cancer Campaign for ALCC is Ethnically Eye-Opening
Telemedicine Kiosks
Rite Aid's HealthSpot Stations Provide Instant Medical Consultations
Cute Testicular Cancer Campaigns
Furballs by DentsuBos Likens Guinea Pigs to Testes
Skin Cancer Campaigns
The Pharma Nostra Print Ads Shows That Sun Exposure is Not a Game
Pain Management Patches
Cur's Wearable Solution for Pain is an Alternative to Narcotic Treatment
Down Syndrome Models
Madeline Stuart is Breaking Away from Stereotypes in the Modeling Industry
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging
Aerial Miami Beach Photography
The New Bird's Eye Photography Series 'Up in the Air' is Stunning
Intuitive Health Platforms
Tactio Health Tracks Weight, Sugar Levels and Physical Activity
Pain-Numbing Panties
BareEase & Cream Relieves Waxing Anxiety
Drinkable Sunscreens
Harmonised H2O UV Protection by Osmosis Skincare Blocks UVA and UVB Rays
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
Medication Reminding Devices
The Alzheimer's Pillbox is Designed to Increase Independence
Brave Cancer-Battling Photo Sets
'My Wife's Fight With Cancer' Details the Day-to-Day Experience
Memory-Supporting Place Settings
This Tableware is Designed to Help People Living with Dementia
Body Image Videos
The Magic Gap by Guy Aroch Addresses Women's Desire to Have Space Between Thighs
Headache-Curing Eye Masks
This Eye Mask Uses All-Natural Products to Cure Your Migraines
Cartographic Brain Ads
These Brain Map Ads Show How Lost Alzheimer's Patients Feel
Automated Medication Dispensers
The Lumma Tracks and Dispenses Your Medication
Graduated TP Containers
The Patch Paper Dispenser Brings Toilet Paper Out of the Bathroom
Disney Princess Cancer Survivors
Alexsandro Palombo Imagines Iconic Cartoons with Breast Cancer
Fashionable Tissue Boxes
The Kleenex Style Studio Helps People Keep Homes Chic
Portable Donation Cans
Magia's POS Can Helps to Collect More Donations for Kids with Cancer
Cancer-Combating Cross-Dressing
The ‘Tutu Project' Raises Awarenes by Turning Heads
Disabled Mannequin Campaigns
The Pro Infirmis Realistic Mannequins Celebrate Bodies of All Kinds
Medication Reminder Wristbands
Alzheimer’s Watch Keeps Tabs on Pill Doses for Forgetful Patients
Poignant Disability Photography
Patricia Lay-Dorsey Addresses Her Disability In Self-Portraiture
Disability Cooking Magazines
Look, Cook and Eat Teaches Disabled People to Cook Their Own Meals
Data-Deleting Ads
The Alzheimer Society of Montreal Zero Campaign Takes a Techie Approach
Pain-Monitoring Watches
Loris Bottello's Medical Bracelet Concept Tracks Instances of Chronic Pain
Cinematic Tissue Campaigns
This Kleenex Tissues Campaign Reenacts Famous Scenes from Pop Culture
Celebratory Disability Photography
Lindsay Morris Shot the Birthday of a Woman with Down Syndrome
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
Bottled Tea Beverages
Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
Streaking Cancer Campaigns
This Campaign for Cancer Encourages Canadians to Bare It All
Alzheimer-Targeting Perfumes
The Givaudan Smell a Memory Kit Elicits Emotional Reactions
Immersive Health Campaigns
ICM's Health Campaign Puts People in an Uncomfortable Subway Experience
Eco-Friendly Hashtag Campaigns
Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
Antimicrobial ATM Machines
Corning's Gorilla Glass Reduces the Spread of Germs in Public
Tweet-Sending Bras
The Nestle SA 'Tweeting Bra' Tweets When It is Unclasped
Pain-Relieving Wearables
'Quell' is a Wearable Device That Reduces Chronic Pain
Rival Camaraderie Pop Machines
Coca-Cola's Play Fair Machine Helps Rival Sports Fan Share a Coke
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
One-for-One Flu Shots
This Flu Season, Rexall Pharmacy is Helping Canadians and Ugandans
Lumpy Sidewalk Stunts
Cancer Research UK's Awareness Campaign Shows a Bump Going Unnoticed
Powerful Parent Photography
'Cancer Family' Captures Mom and Dad Battling the Disease Together
Anti-Aging Smoothies
This Smoothie Recipe Uses Anti-Aging Goji Berries to Increase Health
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
Nostalgic Alzheimer's Campaign Ads
Domenico Liberti Erases Family Photos to Evoke Awareness
Electric Voltage Bandaids
The Shock Tech Bandage is an Alternative Pain Management Method
Fake-n-Bake Barbies
The Patricia Krentcil-Inspired 'Tanorexic Doll' is Oompa Loompa-Colored
Charitable Soup Contests
Campbell’s Chunky Wants You to Create a Soup for a Good Cause
Feminine Coffee Packaging
Oquendo's Coffee Packaging Designs Support Breast Cancer Awareness
Medication-Pumping Purses
The ON-Q Carry Bag Delivers Doses of Painkillers to Post-Op Patients
Disability-Documenting Photo Series
This Touching Photography Documents Life with Down Syndrome
Enlightening Printed Tissues
These Tissues Have Encouraging Printed Quotes
Sticky-Note Installations
The Alzheimer's Society Memory Wall Leaves Post-It Reminders
Mental Illness Rescue Drones
'Project Lifesaver' Uses Drones to Locate Patients Who Wander Off
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
Forgetful Granny Ads
The Alzheimer Association Turkey Campaign Provides an Important Warning
Memory-Supplementing Apps
Samsung's Memory Recaller Helps Alzheimer Patients Cope with Memory Loss
Tearjerker Tissue Ads
Scotties Has Remarkable Women Share Their Cancer Survivor Stories
Affordable Prosthetic Nipples
Michelle Kolath-Arbel Created an Affordable Way to Cope Post Surgery
Humanity-Honoring Cola Ads
This Vending Machine Encourages People to Share by Giving Two Bottles
Senior Influenza PSAs
The 'Flu + You' Program Reminds the Elderly to Get Their Annual Shots
Heartbreaking Disease Videos
This Heart Disease Awareness Features a Father and Son Saying Goodbye
Faceless Alzheimer Ads
The Project Lembrar Campaign Focuses on Unforgettable Moments
DIY Chemo Care Kits
Rethink Breast Cancer's 'How to be a Loved One' Series is Sweet and Supportive
Ephemeral Alzheimer's Ads
This Alzheimer's Day Campaign Simulates Lost Memories with Snapchat
Lingerie Technology Ads
Dear Kate Recently Launched a Highly Controversial Ad Featuring Bare Women
Encouraging Compliment Accessories
The You Look Amazing Tote Bag Encourages a Positive Body Image
Poor Posture Infographics
The Chart on Protecting Your Back at Work Lists Back Pain Exercises
Parent-Aiding Flu Trackers
The Puffs Cold and Flu Tracker Warns Consumers of Germ Dangers
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
On-Demand Vaccination Services
The Newly Launched UberHealth Delivered a Free Flu Shot Kit
Alzheimer Awareness Videos
EMDA 'The Wrong Movie' Stunt Provides Firsthand Dementia Experience
Braille Drink Labels
These Soft Drink Cans and Bottles are Printed with Braille
Energy-Boosting Superfood Snacks
These Chia Snacks Provide Energy Without Spiking Blood Sugar
Ultraviolet Bombarding Sarcophagi
Artist Younes Baba-Ali Creates a Tanning Bed Coffin
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
Decadent Rainbow-Hued Tissues
Daishowa First's Tissue Package Contains Expensive Colored Tissues
Harmful City Dwelling Charts
This Infographic Lists the Negative Effects of City Life on Health
Compassionate Social Justice Programs
Voices into Action Teaches Students about Human Rights
Hibiscus Iced Teas
This Hibiscus Iced Tea Has a Glowing Ruby Red Color
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
Thought-Provoking Insecurity Videos
The Jubilee Project Asks People About What They Want to Change
Disability Awareness Stunts
Driver's School Chides Drivers Who Ignore Accessible Parking Spaces
Satirical Handshake Disability Videos
The Cameron Brothers Poke Fun at Hand Gesturing Forms
Kind Tissue Commercials
This Kleenex Ad Reminds People to Share a Tissue with Someone in Need