Whether you're a start-up looking to evolve into a bigger firm, a boutique looking to expand your clientele or an individual looking to put your skill-set out there, personal branding initiatives will be central to your game.
The Internet, social media and technology in general have greatly broadened the scope of branding, while also making it easy for you to create a compelling brand with minimal funding.
However, branding initiatives work best when you don't focus solely on your image, but actually use your branding strategy to showcase your substance as a business or personal brand, and leverage your brand to show off your knowledge base.
This doesn't necessarily mean your branding should be serious and uptight. A lot of the most successful and memorable branding initiatives have involved quirkiness and outside-of-the-box thinking.
23 Brilliant Branding Initiatives
From Cyclist-Focused Cafes to Winsome Waterbird Branding:
Rahul Kalvapalle — Oct 31, 2014 — Marketing
22
Cross-Culture Beauty Boutiques
Jealousy Beauty Delivers Asian Remedies to North America
21
Gourmet Drumstick Branding
Wishbone's Rustic Restaurant Branding Mixes Modern with Authentic
20
Traveling Bookstores
'Tell a Story' Brings Portuguese Culture and Writers to Tourists
19
Doorknob Branding
The Metrofarm Sneakerknob Door Handles Enhance the Company's Retail Presence
18
Effortless Branding Apps
Makr by Ellen Johnston is Geared Towards Creative Entrepreneurs
17
Cutlery Company Branding
The Cookies Kitchen & Bar Image is Forktastically Tasteful
16
Flighty Fashion Branding
Air Asia T-Shirt Packaging Takes Off From Traditional Merchandising
15
Historical Icon Business Stationery
MOO.com Imagines a Letterhead Design for People of Influence
14
Brewed Business Branding
The SD Coffee Cup is a Caffeinated Client Handout
13
Cyclist-Focused Cafes
Cafe Velo is for Those on Wheels
12
Jolly Beverage Branding
Buddy Mulled Wine Packaging Commands Festive Conduct
11
Monstrous Interactive Retail
The Jou Jou Toy Store Gets Interactive with Branding
10
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
9
Brooding Self Branding
The 1 New Fresh Egg Concept Celebrates a Young Professional's Potential
8
Geisha-Inspired Branding
TATCHA Finds Inspiration in Japan to Create its Fascinating Beauty Line
7
Customized Client Gifts
Customer Rave Allows Businesses to Create Personal Holiday Presents
6
Bike-Powered Coffee Carts
The Sustainable and Affordable Wheely's Cafe Can Take on Starbucks
5
Basketball Booze Branding
The 3-Point Tequila Packages its Tequila in a Basketball-Themed Bottle
4
Elegant Earl Grey Branding
L Donatelle Tea Packaging Infuses Sipping with Sophistication
3
Winsome Waterbird Branding
Swan Cigarette Packaging Embraces a Contemporary Avian Elegance
2
Robust Booze Branding
Berloga Vodka Bottles Stake Untamed Territory on Liquor Store Shelves
1
Technology Class Branding
Html5 Logo With Badges for Each Technology Entices Adoption
Related Ideas
Workwear Brand Homeware Series
The New Carhartt WIP Homeware Capsule Breaches new Realms
Woman-Owned Eco Totes
Digital Avenue is a Woman-Founded Spunky Tote Bag Brand Based in Toronto
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Dynamic Sporty Sleek Fashion
District Vision Branches Out with a New Cycling Capsule
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Automotive Brand Exercise Bikes
The Audi Smart Spinning Bike by Qingsheng Meng is Stylish
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Brainstorming Business Idea Tools
IdeaMate is the Solution to Fighting Stale Business Ideas
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Collaboration Cafe Brand Bracelets
The Little Words Project x Dunkin’ Collection is Coffee-Themed
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Chic Contemporary Fitness Studios
Jaybird Emphasizes Mindfulness and Accessibility
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Startup Name Generators
FindName Suggests Countless Ideas to Help Name Your New Business
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Idea-Testing Startup Tools
Startup Idea Tester Streamlines the Early Stages of a Business
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Personal Productivity Planners
PlanPlume Increases Work-Life Balance Through Personalized Planning
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI Business Consultants
15-Minute Business Plans Helps Entrepreneurs and Business Owners
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Preemptive Startup Evaluations
Vet My Idea Helps Startups Survive with AI Assessments and Ideas
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Entrepreneurial Mentorship platforms
GrowthMentor Connects Individuals for 1:1 Support
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Customizable Email Signature Tools
Emailee Turns Email Signatures into marketing opportunities
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Collaborative Golf Accessories Capsule
Saturdays NYC and BRIEFING Unveil Golf Accessories Capsule
Affordable Off-Brand Products
Unitas Launches a New Own Brand Label Called Local Living
Post-Launch Entrepreneurial Newsletters
One Year Wiser Interviews People One Year After Launch
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
AI Website Strategists
AI Steve Can Offer Advice and Insight in a Few Simple Clicks
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Entrepreneurial Community Building
VenturePals Steps in to Help Solo Entrepreneurs Find Community
Productivity-Enhancing Focus Sessions
SoulCycle Partners with Deep Work Platform FLOWN
Phishing Website Detectors
Akamai Unveils a Tool for Detecting Fradulent Brand Impersonations
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Inclusive Hiring Programs
El Car Wash Launched a Neurodivergent Hiring Program
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective