These belly innovations are mainly meant for pregnant ladies (and The Pregnant Man) and of course, beer bellies.
From freaky belly cages to stomachs as appliances, among these 25 belly-licious innovations, there is something here for all bellies.
Implications - Having a bit of weight around one's midsection is no longer the dreaded curse it was once seen to be and this is something companies and artists are definitely picking up on. For women, it has come to represent the elegance of motherhood, while for men, it is a reflection of the feel-good buddy era that films like "The Hangover" and movie stars like Seth Rogen have come to represent.
25 Belly-licious Finds
22
Human Belly Branding
Is Scarification (Burning Patterns into Skin) the New Tattoo?
21
Artsy Depictions of Motherhood
Clothes-Free Pregnant Women by Nigel Barker
20
Maternity Cakes
Pregnant Belly Baking for Your Next Baby Shower
19
DIY Belly Bump Decorating
Personalized Pregnancy Henna Tattoos
18
Belly Button Airbrushing
Photoshopping Karolina Kurkova's Mystery Navel
17
Pregnant Man
Thomas Beatie to Give Birth
16
Belly Tattoos
Inked Beer Guts
15
Pregnant Men (Update)
Thomas Beatie Gives Birth to a Girl
14
Repeat Pregnant Men
Thomas Beatie Expecting Second Kid
13
Pregnant Ballerinas
"MaEternal"
12
Pregnant Belly Advertising
uBid Buys Belly for Less Than 9 Months
11
Belly Canvases
Mothers to be Get Crazy with Face Paint on Mommy Tummies
10
Freaky Belly Cages
Is Krasimir Marchev's Avant-Garde Look for Mothers-to-Be?
9
Beating The Tabloids
Pregnant Nicole Richie In Bikini
8
Belly Warmer
When Granny Fashion Becomes Chic
7
When is the Best Time to get Pregnant? Check your Palm Treo
6
Naughty Belly Rings
This Mini Moving Titanium Pecker Will Freak Out Your Friends
5
Stealthy Booze Dispensers
The Beerbelly Lets You Take a Swig Wherever You Go (UPDATE)
4
Belly Dancer Glam
Philosophy Fall 2009 Show Made Sheer Belly Fabrics Chic
3
Stomachs As Appliances 2
Enzym Lefax Ads
2
Headphones for Stomachs
Geof Ramsay's 'B(l)aby' Lets Mommies Share MP3s With Womb
1
Indigestion Painvertising
GastroMilk Ads Show Animals Trying to Escape From Stomachs
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Playfully Serious Designs
Nik Bentel Studio Pivots from the Whimsical to the Playfully Serious
Leather Taco Holsters
Taco Bell Introduces the Novelty Taco Bellt Holster with Venmo
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Humorous Cocktail-Inspired Pull Designs
The Buzzballz Pool is Affordable and Hilarious
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Movie Brand Snack Collaborations
Feastables Launched Its Super Mario Galaxy Movie Branded Candy
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Luxury Gut Health Jewelry
The Pooch Pendant by Butternut Box Preserves Canine Poo in Solid Gold
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Cheesy Snacking Trousers
Cheetos Pants Include Built-In Zones for Wiping Away Cheetle
One-Hour Diaper Tests
Huggies' Expensive $h*t Showcased the Strength of Its Blowout Protection
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Health-Focused Vitamin-Enhanced Sodas
Stiller's Soda Was Created by Actor Ben Stiller
Taco-Holding Belt Designs
The Venmo Taco Bellt Has a Handcrafted Design
Juicy Cannabis Seltzers
Not Beer Vibed Features Real Fruit Juice, THC and CBD
Pregnancy-Friendly Vibrators
The 'Fin PleasureVibe' Launches to Transform Childbirth
Reformulated Wellness Shots
GoodBelly Launches its New Wellness Shots at Whole Foods
Music Celeb-Backed Fashion Campaigns
True Religion Taps Megan Thee Stallion and Key Glock
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Uncomfortable Anti-Tech Rings
The UScellular Pinky Promise Ring Discourages Excessive Phone Use
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
Firming Belly Creams
GoPure's Tighten & Smooth Belly Cream Targets Loose Skin & Stretch Marks
Beaded Drink Carriers
McDonald’s Susan Alexandra Carriers Turn Refreshers into Accessories
Pastry-Inspired Clutches
Greggs Sausage Roll Clutch Brings Playful Twist to Fashion Accessories
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Music-Inspired Snackable Cheese Campaigns
Bel Brands USA's Babybel Partners with Timbaland
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Sweat-Based Pregnancy Wearables
MoleSense's Molecular Wearables Redefine Maternity Care
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Women's Wellness Supplements
Legendairy Milk Unveils a Supplement Lineup for Bloat and Gut Health
QSR-Based Golf Capsules
Taco Bell x Bad Birdie Launch a Limited-Edition Merch Collection
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Craveable Dumpling-Centric Merchandise
Chubby Dumpling Taps Kansū Works for a New T-Shirt Launch
Beer-Infused Musically Inspired Jeans
Coors Banquet, Wrangler and Chase Rice Debut 'Beer Chords'
Nostalgic Infomercial Grill Spots
Bud Light x Traeger Grills Launch the 'Traegerator'
Non-Alcoholic Beer Expansions
Eastern Market Brewing Co. Will Focus on the Non-Alcoholic Segment
Space Adventure Film Beverages
Bubly x The Super Mario Galaxy Movie Collab for New Flavors
Pregnancy-Friendly Fitness Equipment
Bala Mama Collection Launches as a Pre- and Postnatal Line
Singer-Backed Restaurant Campaigns
The Chili's x Lizzo Campaign Features an Updated Jingle
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Stylish Sweater Pizza Products
Pizza Hut Debuts a New Triple Treat Box Onesie for Ugly Sweater Day
Luxe Tuna Belly Tins
Fishwife Tuna Belly is the Tinned Fish Brand's Most Premium Launch to Date
Unique Cannabis Packaging
Dogwalkers Launches a Twist on a Seasonal Staple with The Summer 6-Pack
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Humorous Holiday Tableware
White Claw & Please Don't Destroy Dropped the Roast Host Collection
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Blue-Hued Sci-Fi Seltzers
Everywhere Beer Co Banantha Milk is a Tatooine-Style Seltzer
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Fruity Gut-Supporting Refreshers
Blume Debuts its SuperBelly in a Mango Passionfruit Flavor
Ultra-Playful Bag Charm Lines
The Goldbelly x FEED Market Tote & Mom & Pop Charm Line is Whimsical
Tattoo-Inspired Joint Blemish Patches
Starface & Heaven by Marc Jacobs Launch the Tattoo Compact
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Brand-Funded Tattoos
The Lagunitas Brewing Company is Teaming Up with Female Tattoo Artists
Age-And-Stage Appropriate Snack Lines
Little Bellies Broadens Its Reach in the Canadian Market
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
Retailer-Branded Rewards Merch Ranges
My Sheetz Rewards Program Debuted New Merch
Protein Fruit Snacks
Bel Group and Foodberry are Creating Bite-Sized Fruit and Protein Snacks
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Taco Graphic Tee Capsules
FREAK’S STORE x Taco Bell T-Shirt Blends Cultural Motifs
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Tequila-Complemented Holiday-Themed Packages
Teremana Tequila Partners with Goldbelly
QSR Temporary Tattoo Collections
Chipotle Created a Limited-Edition Temporary Tattoo Collection
Supermarket Temporary Tattoos
Aldi's Specialbuy Temporary Tattoos Take After Favorite Items
Customizable Tanning Pools
SLOOSH Launched a Mix-and-Match Inflatable Tanning Pool Collection
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Medical-Grade Maternity Compression Garments
TheRY Spotlights Its Maternity Compression Line
Juicy Tangerine Beverages
Tizz's 237ml Cans Contain 33% Juice and No Added Chemicals
Elevated Maternity Collections
Seraphine Relaunches Brand with Design-Led Pregnancy Fashion
Women-Specific Weighted Vests
The Carry Enters the Fitness Market with an Innovative Weighted Vest
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Mom-Focused Mindfulness Initiatives
Little Bellies and Headspace Support the Wellbeing of Moms
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Luxury Hotel-Branded Wellness Amenities
The Skinny Confidential & Eden Rock, St Barths Partner
Celebratory Cinnamon Bun Ranges
The Latest Cinnaholic Treats Celebrate Moms and Grads
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Graphic Basics Capsule
Girls Don’t Cry X Hanes Beefy-T Updates Everyday Tees with Branding
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Multi-Use Soothing Shirts
The Sweat Sheet Holds a Mom's Scent and Turns into a NICU Mattress Cover
Pregnancy-Inspired Sub Sandwiches
Jersey Mike's Loaded BLT is Booming Among Pregnant Customers
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
70s-Inspired Pilates Festival Celebrations
BODYBAR Pilates Hosted PLANKstock on May 2
Expansive Summertime Cannabis Products
Squier's Speciality Elixirs Launched a Large Product Range
Week-Long Restaurant Celebrations
Goldbelly Introduces its 'National Restaurant Week' in the U.S.
Biologically Shaped Musical Gadgets
The Balls in Concert Ad Brings Testicular Cancer Awareness
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Mission-Driven Dog Foods
BARK in the Belly is Devoted to Fighting Canine Hunger
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Rhinestone Display Sticks
Clearblue Crystals Appears as a Decorative Pregnancy Keepsake
Spanish-Style Micropubs
Licor 43's Tiny Taberna Serves the Viral Baby Beer Shot
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Oversized Baking Mascot Installations
This Pillsbury Doughboy Installation is 25-Feet in Height
Pregnancy Product Scanners
Those Expecting Can Scan Food & Skincare Labels Instantly With Doola
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Lazy Vodka-Branded Thanksgiving Clothing
Tito’s Turkey Rot Merch Embraces Holiday Relaxation
Probiotic Pregnancy Supplements
The O Positiv Health PREGGO Prenatal + Probiotic is Science-Backed
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign