The top August 2021 toys include playthings that have gotten sustainable makeovers, toys that play into growing wanderlust and eagerness to travel, and even toys that tap into some of the more mundane aspects of adult life, such as grocery shopping. During the pandemic, many families invested in at-home workout equipment and this is being reflected in kids toys, as seen with The Pelican Explore & Fit Cycle by Little Tikes, which takes cues from a Peloton stationary bike.
With fashion dolls made out of recycled plastic and water conservation board games, a love of the environment is being instilled kids from a young age.
At a time when parents are still looking for educational toys and resources to supplement kids' classroom learnings, brands are releasing STEM subscription boxes and building toys that empower and encourage problem-solving.
Top 30 Toys Trends in August
From Supermarket Shopping Toys to Water Conservation Board Games:
Laura McQuarrie — Aug 28, 2021 — Life-Stages
30
Ultra-Modern Rocking Horses
These nok.nok Rocking Horses Come in Two Styles
29
Artful Ping Pong Tables
A Series of Colorful Ping Pong Tables Litter London's Islington Square
28
Makeover Plush Pets
Scruff-a-Luv Cutie Cuts Can Be Shaved and Trimmed with Kid-Safe Tools
27
Surprise Collectible Vending Machines
MINISO's Contactless Blind Box Vending Machine Targets Gen Z
26
Crate-Style Building Toys
Scaffer is a STEAM Toy That Lets Kids Build With Interlocking Boards
25
Eco-Friendly Fashion Dolls
B-Kind Dolls are Made from Recycled Materials & Sustainably Packaged
24
Kid-Friendly Smartwatches
The KidiZoom Smartwatch DX3 Has Two Cameras, Games & More
23
Co-Branded Colorful Dolls
Barbie & Stoney Clover Lane Debut a Doll & Accessories Collection
22
STEM Activities Subscription Boxes
The GIGIL STEM Subscription Boxes Come with Hands-On Activities
21
Detailed Sci-Fi Toy Kits
The LEGO Star Wars Republic Gunship is 3,292 Pieces
20
Toy Building Brick Apps
The Brickit App Shows Lego Users How to Build with Mismatched Bricks
19
Pop-Up Camper Toy Sets
The LEGO Volkswagen T2 Camper Van is Iconically 60s-Inspired
18
Suction Cup Throwing Games
'POPDARTS' is Easy to Play and Only Requires a Hard Surface
17
Ultra-Detailed Superhero Toys
The Vision Sixth Scale Collectible Brings WandaVision to Life
16
Lickable Blowing Bubbles
BubbleLick's Fun Flavors Taste Like Chocolate Chip & Cotton Candy
15
Supermarket Shopping Toys
LeapFrog's Count-Along Basket & Scanner is for Pretend Grocery Play
14
Preschool Video Games
LeapLand Adventures Lets Kids Play and Learn at Their Own Pace
13
Animated Gorilla Toys
AniMagic's Tiki and Toko Move Like a Real Mother and Baby in the Wild
12
Kid-Friendly Stationary Bikes
The Pelican Explore & Fit Cycle is Paired with Educational Content
11
Storytelling Portable Players
LeapFrog's On-the-Go Story Pal Shares Poems, Songs & Lullabies
10
Motor Skills-Enhancing Card Games
The KOMBIO All-in-One Card Game Helps with Memory and More
9
Optimized Football Practice Toys
The Aerobie Sonic Fin Football Can Be Easily Thrown 100-Yards
8
Water Conservation Board Games
This Water Conservation Game Helps You Improve Your Water Habits
7
Veggie Meal Boxes
McDonald's First-Ever Carrot Happy Meal Celebrates the New Space Jam Film
6
Digital Islander Board Games
Animal Crossing: New Horizons Monopoly Brings the Title to the Table
5
Piquant Condiment Card Games
Sriracha: The Game Has Players Create Spicy Food Pairings
4
Mindful Pocket Monster Handicrafts
The Pokémon Handicrafts are Made Using Natural Materials
3
Sustainable Plastic Replacements
The Limex Material can be Easily Integrated into Manufacturing
2
Personalized Fairytale Name Books
These Illustrated Fairy-Filled Books Make the Perfect Gift
1
Supernatural Murder Mystery Games
GHOSTED Puts a New Spin on Whodunnit Murder Mystery Games
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Aquatic Amphibian Children's Toys
The Conceptual 'Tacos Frog' Helps Kids Learn About Ecosystems
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Meditative Screen-Free Toys
Calm Tonie Shares Mindfulness Activities & Breathwork for Kids
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
Hair Styling Toys
Casdon's Dyson Toys are Child-Friendly Styling Aids
Gummy Bear Toys
Gummymals are Squeezable Toys with 20 Different Interactions
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Sustainable Rewards Shops
The Nature Valley ReTok Shop Connects People to Back-to-School Supplies
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Children's STEM Subscription Boxes
The ENGINO® STEM CLUB Subscription Box Promotes Learning
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Work-from-Anywhere Inflatable Kits
STARBURST's Work from AnywAIRS Kit Brings Fun to the 9-to-5
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Sporty Collectible Dolls
The L.O.L. Surprise! x FIFA World Cup Qatar 2022 Inspires Champions
Eco Strategy Games
Catan - New Energies Puts a Modern, Sustainable Twist on the Strategy Game
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Sci-Fi Avian Board Games
The Abducktion Board Game is Quick to Learn and Play
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Toy Brand Retail Partnerships
Target and FAO Schwarz Have Partnered for Physical and Online Shops
Eco Cartoon Body Care
This Lush Cosmetics x SpongeBob Collab is Plastic-Free & Supports the Sea
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Modern Parenting Solutions
KeaBabies is Sustainable Solutions for Modern Parenting Challenges
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Baby-Friendly Motorized Boats
Little Tikes' Motorized Cozy Coupe Baby Boat is Water-Safe
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Solar-Powered Rover Kits
4M's 'Solar Rover Kit' Educates Kids About the Power of Green Science
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Forest-Inspired Screenless Toys
Boogie Board Launched the Sketch Pals Forest Friends Line
Timber Tech-Packed Dolls
These teenage engineering Wooden Dolls Come in Eight Varieties
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Holiday-Scented Cleaning Products
Grove Co. Launched a Festive Collection of Cleaning Products
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
Table-Top Gaming Candles
Gameplay Candles' Table Top Gaming Candles Ignite the Adventure in Us All
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Sustainable Bath Solutions
Skip Hop Launches Moby x Oceanworks Baby Bath Bundle
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Recyclable Kid-Friendly Meals
Little Dish Launches Its New Range in 85% Wood Fibre Packs
Inspiring Eco-Aware Characters
Little Miss Waste Less Inspires Families to Reuse and Refill
Gamer-Focused Camping Gear
Xbox Launches the 'Xbox Camper' Collection on Its Merchandise Store
Sci-Fi Movie Treats
Kinder Joy Has New Avatar-Themed Eggs Ahead of the New Movie
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Coding Education Car Toys
The TPBot Smart Coding Car Works with Building Blocks
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Kid-Friendly Vibrant Earplugs
Loop Earplugs is Releasing Its Popular Engage Earplugs for Kids
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Natural Scavenger Hunt Toys
Craft-tastic Nature: Scavenger Hunt Potions Inspire Play in Nature
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Interactive Educational Coding Toys
The imagiCharm Teaches Children the Basics of Coding
Space-Themed Chocolate Toy Products
The Kinder Joy Space-Themed Collection Includes 12 Toys
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
STEM Excavation Kits
Thames & Kosmos' 'Jurassic World Dinosaur Dig' Lets Kids Be a Paleontologist
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AI Board Game Robots
SenseTime's AI-Powered Robot Helps Players Strategize
Phygital Kids Board Games
Playshifu's New 'Tacto' Board Game Combines AR with Physical Figurines
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Video Game-Inspired Outdoor Play
ROXs is Getting Kids Outdoors
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
School Bus Playsets
PLAYMOBIL Launches a New School-Themed Toy in Time for Back-to-School
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Transparent Soda Bottle Packaging
Sprite Sets to Eliminate its Green Bottle in Sustainable Efforts
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Ultra-Durable Luggage Collections
Atlantic's New Colorful Line of Luggage is for Family Travelers
Youth-Focused Coding Dolls
E-liza Dolls Aims to Create a New Generation of Women in STEM
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box