The top August 2021 toys include playthings that have gotten sustainable makeovers, toys that play into growing wanderlust and eagerness to travel, and even toys that tap into some of the more mundane aspects of adult life, such as grocery shopping. During the pandemic, many families invested in at-home workout equipment and this is being reflected in kids toys, as seen with The Pelican Explore & Fit Cycle by Little Tikes, which takes cues from a Peloton stationary bike.
With fashion dolls made out of recycled plastic and water conservation board games, a love of the environment is being instilled kids from a young age.
At a time when parents are still looking for educational toys and resources to supplement kids' classroom learnings, brands are releasing STEM subscription boxes and building toys that empower and encourage problem-solving.
Top 30 Toys Trends in August
From Supermarket Shopping Toys to Water Conservation Board Games:
Laura McQuarrie — Aug 28, 2021 — Life-Stages
30
Ultra-Modern Rocking Horses
These nok.nok Rocking Horses Come in Two Styles
29
Artful Ping Pong Tables
A Series of Colorful Ping Pong Tables Litter London's Islington Square
28
Makeover Plush Pets
Scruff-a-Luv Cutie Cuts Can Be Shaved and Trimmed with Kid-Safe Tools
27
Surprise Collectible Vending Machines
MINISO's Contactless Blind Box Vending Machine Targets Gen Z
26
Crate-Style Building Toys
Scaffer is a STEAM Toy That Lets Kids Build With Interlocking Boards
25
Eco-Friendly Fashion Dolls
B-Kind Dolls are Made from Recycled Materials & Sustainably Packaged
24
Kid-Friendly Smartwatches
The KidiZoom Smartwatch DX3 Has Two Cameras, Games & More
23
Co-Branded Colorful Dolls
Barbie & Stoney Clover Lane Debut a Doll & Accessories Collection
22
STEM Activities Subscription Boxes
The GIGIL STEM Subscription Boxes Come with Hands-On Activities
21
Detailed Sci-Fi Toy Kits
The LEGO Star Wars Republic Gunship is 3,292 Pieces
20
Toy Building Brick Apps
The Brickit App Shows Lego Users How to Build with Mismatched Bricks
19
Pop-Up Camper Toy Sets
The LEGO Volkswagen T2 Camper Van is Iconically 60s-Inspired
18
Suction Cup Throwing Games
'POPDARTS' is Easy to Play and Only Requires a Hard Surface
17
Ultra-Detailed Superhero Toys
The Vision Sixth Scale Collectible Brings WandaVision to Life
16
Lickable Blowing Bubbles
BubbleLick's Fun Flavors Taste Like Chocolate Chip & Cotton Candy
15
Supermarket Shopping Toys
LeapFrog's Count-Along Basket & Scanner is for Pretend Grocery Play
14
Preschool Video Games
LeapLand Adventures Lets Kids Play and Learn at Their Own Pace
13
Animated Gorilla Toys
AniMagic's Tiki and Toko Move Like a Real Mother and Baby in the Wild
12
Kid-Friendly Stationary Bikes
The Pelican Explore & Fit Cycle is Paired with Educational Content
11
Storytelling Portable Players
LeapFrog's On-the-Go Story Pal Shares Poems, Songs & Lullabies
10
Motor Skills-Enhancing Card Games
The KOMBIO All-in-One Card Game Helps with Memory and More
9
Optimized Football Practice Toys
The Aerobie Sonic Fin Football Can Be Easily Thrown 100-Yards
8
Water Conservation Board Games
This Water Conservation Game Helps You Improve Your Water Habits
7
Veggie Meal Boxes
McDonald's First-Ever Carrot Happy Meal Celebrates the New Space Jam Film
6
Digital Islander Board Games
Animal Crossing: New Horizons Monopoly Brings the Title to the Table
5
Piquant Condiment Card Games
Sriracha: The Game Has Players Create Spicy Food Pairings
4
Mindful Pocket Monster Handicrafts
The Pokémon Handicrafts are Made Using Natural Materials
3
Sustainable Plastic Replacements
The Limex Material can be Easily Integrated into Manufacturing
2
Personalized Fairytale Name Books
These Illustrated Fairy-Filled Books Make the Perfect Gift
1
Supernatural Murder Mystery Games
GHOSTED Puts a New Spin on Whodunnit Murder Mystery Games
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Ancient Goddess Dolls
The Olympia Doll Collection Revives Ancient Mythology Through Play
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Plush STEAM Dolls
Team Genius Squad's STEAM Dolls Introduce Kids to Exciting Topics & Skills
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
Dishwasher Puzzle Games
Ecover's Tetris: Fully Loaded Challenges Players to Stack Efficiently
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Modern Transformative Child Walkers
The Jumbo walker concept grows with your child stages.
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Interactive Hatching Dinosaur Toys
Spin Master Corp. Boasts the Primal Hatch Jurassic World T.REX
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Wooden Toy Lineups
Jasey's Toy Chest Debuted Its Mental Health-Focused Toy Line at Toy Fair 2026
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Inclusive Diverse Board Games
Safehaven Presents the Where Hope Lives Board Game
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Decor-Friendly Developmental Toys
Playcor's Design-Forward Toys are Made to Display
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Everyday Sustainable Bags
Out of the Woods Offers Versatile Bags for Essentials
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
AI-Powered STEM Camp Directories
AI is Optimizing a STEM Summer Camp Directory
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Water-Friendly Plush Toys
Moosh-Moosh's Aqua Plushies Makes a Splash for Summer Water Play
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Eco-Friendly Baby Care Products
EcoPeaCo’s 'Bath Bundle' Features Recycled Plastic Packaging
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Screen-Free Interactive Toys
LEGO Pokémon Uses SMART Play Technology for Hands-On Fun
Screen-Free Audio Toys
Qubitunes Helps Kids Create Their Own Audio Adventures
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Limited Insulated Grocery Totes
The Summer Fun Mini by Trader Joe's Launched Nationwide
Voice-Based Adventure Games
Dora Star Explorer Features Motion-Based, Microphone-Enabled Play
Simplicity-Focused Back-To-School Campaigns
Staples Wants to Simplify Back-To-School Shopping
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Interactive Mealtime Plates
Tej Belkhode Designs the Platoo Interactive Sensory Meal Plate
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Bath Bomb Advent Calendars
The Momcozy × BIG HUGS 14-Day Advent Calendar Supports Seasonal Comfort
Vacation-Themed Children's Sleepwear
The Petit Lem Tropicana Collection Spotlights Vibrant Prints
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
STEM Bath Bombs
Mr. Bubble's Galaxy Bath Bombs Teach Kids About the Solar System
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
Educational STEM-Focused Toys
hand2mind Launches Exclusive Back-To-School Collection at Target
Expanded AI Cleaning Solutions
Plastno Expands its Eco-Friendly Cleaning Line and Debuts an AI App
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Digital Dinosaur Toys
Bitzee Jurassic World Helps Kids Nurture, Feed & Care for Baby Dinos
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Parent Feedback-Driven Product Enhancements
GROWNSY Paid Attention to Parent Feedback in 2025
Sensory-Friendly Child Seat Lines
Ted Kangaroo Debuts Four Products for Children's Regulation
Lifestyle Kids Streetwear
Patta Aw25 Kids Collection Blends Bold Graphics with Practical Comfort
Kids Modern Step Stool
The Totto Step Stool Concept Blends Montessori Values with Playful Design
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Modern Infant Gear Lines
mima Now Offers Its Range on Target's Website, Thereby Expanding Access
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Audio-First Science Adventures
Tonies' Science Museum: Discovery Crew Immerses Kids in Story
Multi-Stage Baby Walkers
Step-N-Play Walker Transforms into Climbing Unit, Table, & Storage System
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Creator-Inspired Board Games
MrBeast Brings His Viral Challenges and Competition Style Home
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
Educational Sensory-Support Tools
Ted Kangaroo Increases Availability of Its Sensory Product Range
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Modular Friendly Travel Systems
Evenflo Launched a Transformer Stroller to Wagon Travel System
Kid-Friendly Recipe Campaigns
Aldi Created a Series of Dishes with a 4-Year-Old TikTok Chef
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Inflatable Building Toys
AirBuilders Helps Kids Construct Large, Custom Play Structures
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Adult Coloring Collections
Crayola All Grown Up Inspires Creativity in Adults
Cognitive Play Platforms
Toddlr Offers Educational Games for Kids with Balanced Screen Time
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Wildlife Conservation Decor Ranges
The IKEA SANDLÖPARE Collection is African Savannah-Inspired
Sustainable German Baby Lines
Super-Pharm Unveils a New Line of Natural Baby Care Products
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Immersive Store Game Launches
Target Launches an In-Store Nintendo Switch 2 Launch Experience
Dual-Mode Play Kitchens
The BistroSwitch Play Kitchen Transforms from a Family Kitchen to a Bistro
Category-Focused Ball Retailers
The Ball Depot Launches its New E-Commerce Platform
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection