All the hip-hop heads out there know that today is the anniversary of Biggie Smalls aka the Notorious B.I.G.‘s death. The late, great MC was gunned down on this day in a drive-by shooting in Los Angeles. The case remains unsolved to this day.
Since Biggie’s unfortunate death, hip-hop has become even more prominent in the music world. It was once considered a simple fad, but is more powerful today than it’s ever been. The perception of MCs has switched from having society viewing them as thugs and gangsters to business-savvy men and women. If Biggie was still alive today, there’s no telling what he would’ve done to expand his empire and legacy.
Here are a couple of hip-hop products from the MCs themselves, showing that hip-hop is about more than spitting rhymes.
38 Hip-Hop Aritst Product Breakthroughs
36
Monstrous Zip-Up Hoodies
The Teriyaki Boyz Pair Up With Bape for Sweet Streetwear
35
Hangable Hip-Hop Quotes
Paper Jam Press Suggests Decorating With Classic Rap Lyrics
34
Technicolor Pop Culture Prints
Christian San Jose Depicts Super Celebs in Vivid Colors
33
Hip Hop Look Books
Kanye West for BAPE/A Bathing Ape's 2010 Collection
32
Hip Hop High-Tops
The Adidas Public Enemy Attitude Hi Will Have You Fighting the Power
31
Rapper-Ready Embroidery
The Etsy 'Steotch' Retailer Creates Pop Culture Crochets
30
Celeb Bling for Sale
Inaugural 'Hip Hop's Crown Jewels' Auction
29
Leather-Etched Art
Mark Evans Etchings are Meticulous and Amazing Work
28
High-Demand Hip-Hop Shades
Billionaire Boys Club's Iconic Sunglasses Now Available Online
27
Hip-Hop Prophylactics
50 Cent releases Line of Condoms
26
Rapper Alcohol
Dr. Dre Launches Cognac & Vodka Range and Detox Album
25
Hip-Hop Handbooks
‘Understanding Rap' Clarifies Confusing Urban Lyrics
24
Legendary Hip-Hop Fashion
The Babylon Wu T-Shirts Make Me Long for ODB
23
Rapper Headphones
Sleek by 50 Cent are for OG Audiophiles With Street Cred
22
DJ Kick Collaborations
Dj Premier and Nike Air Force 1 Create Sneakers That Are Off the Chain
21
Gambling Neck Wear
Mr. Talented Bow Tie Rolls the Dice & Wins
20
Hip-Hop Duck Boots
10 Deep and Timberland Collaborate for 'The Mighty Ducks'
19
Champagne-Infused Fragrance
Sean John Bubbles With Luxury
18
Vibrant Hip Hop Kicks
Questlove Dunk Collection is a Must-Have for Fans of the Roots
17
Japanese Rapstar Timepieces
The Nixon and NITRO MICROPHONE UNDERGROUND Watches are Sweet
16
Animated Urban Superheroes
"Mystery Man" by Gnarls Barkley
15
Hip-Hop Winterwear
The Moncler Pharrell Williams Collection Will Keep the Cold Season Hot
14
Hip-Hop Sportswear
The Wu-Tang Clan Hockey Jersey is Nothing to Mess With
13
Hip-Hop Celebration Apparel
Adidas and Def Jam Celebrate Anniversary With Design Line
12
Hip-Hop Suspenders
Andre 3000's Benjamin Bixby Old-School Elephant Suspenders
11
Wicked Wu Decks
Applebum and Wu-Tang Create Sweet New Skateboard Deck
10
Hip-Hop Headsets
'Soul by Ludacris' is the Latest Hip Hop-Electronics Collaboration
9
Celebrity Cameo Bling
Tiret Watches Releases a Custom Kanye West Gold Watch
8
Hip Hop Hiking Kicks
The Timerberland and Starks Collaboration is a Match Made in Rap Heaven
7
Hip-Hop Hats
New Era's Vault “Summer in the City” Collection Heats Up the Season
6
Hip-Hop Crossover Kicks
The White Mountaineering Timberland Mashup Produces Great Results
5
Borough-Rep Fashion
The TWON Fall 2009 Lineup Proves Mo Money is Mo Problems
4
Highlighter Portraits
Staple 'Highlighter' Series Features Neon Portraits of Hip-Hop Icons
3
West Coast Rapper Kicks
The Adidas Snoop Dogg Sneaker is Inspired by the Boss Dog
2
Kanye-Inspired Head Gear
Hella Tight Yeezy Hat Will Auto Tune Your Fashion Sense
1
Colorful Tortoiseshell Shades
Billionaire Boys Club Sunglasses are Worth Slowing Down For
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adidas Originals X Avirex Reimagine the Iconic Superstar In NYC Heritage
Dynamic Collaborative Streetwear
NOCTA and Nike Join on the Loverboy Nike Air Force 1 Low
Rap Group Streetwear Collaboration
Supreme x Wu-Tang Clan Fall 2025 Capsule Honours Hip-Hop Legacy
Celebratory Footwear Capsules
The adidas X West NYC Capsule Honors 85 Years of Tip Top Shoes
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Rapper-Branded Rolling Papers
Snoop Dogg Debuts Dogg Woods Signature Blunt Wraps
Floral Tribute Maternal-Inspired Shoes
adidas and UNHEARDOF Drop the Grandma's Couch 2 Shoes
Alcoholic Whipped Cream Activations
Cardi B Promoted Whipshots at the REVOLVE x Pizzaslime Party
Food-Themed Sneakers
Chipotle x Nike Air Force 1 Doernbecher Turns a Kid's Order into a Story
Artistic Tech Accessories
CASETiFY x Takashi Murakami Partner for a Vibrant Collection
Game-Themed Tactical Streetwear
Anti Social Social Club and Call of Duty Unveil Co-Branded Apparel
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Villain-Inspired Graphic Streetwear
©SAINT Mxxxxxx Celebrates Heath Ledger's Joker in New Capsule
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Hi-Fi Streetwear Capsule
The Kompakt Record Bar x Carhartt WIP Set Honors Seoul’s Audio Culture
Halloween Streetwear Capsule
Anti Social Social Club Unveils the No More Sleep Halloween Capsule
Performance Apparel Store Openings
Bandit Running Opens Its First LA Store with Renegade Running
Green Accent Streetwear
Hidden NY x A Bathing Ape Includes Bape Sta and Apparel Capsule
American Artist Bag Capsules
Eastpak Launched a Jean-Michel Basquiat Collection
Grandma-Inspired Sneaker Releases
Adidas X UnheardOf Unveil the 'Grandma’s Couch 2 Rivalry Lo'
Film-Inspired Graphic Streetwear
atmos Introduces the Godfather Collection Honoring the Film
Fast-Food Graphic Capsules
The Mcdonald’s x Graniph 7th Edition Capsule Drops Playful Streetwear
Rapper-Debut Eyewear Collections
A$AP Rocky and Ray-Ban Launch the Blacked Out Collection
Nostalgic Cartoon-Joint Streetwear
Kith Celebrates the 75th Anniversary of Peanuts Comic Strip
Music Celeb-Backed Fashion Campaigns
True Religion Taps Megan Thee Stallion and Key Glock
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
History-Inspired Apparel Collections
The Scorpion & The Frog is Denim Tears Thoughtful Collection
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Commemorative Streetwear Collabs
Jack in the Box x The Hundreds "Jack Was Here!" Drops Soon
Opal-Toned Basketball Shoes
PUMA Hoops Teams Up with Tyrese Haliburton for a New Signature Shoe
Playful Tech Accessory Events
CASETiFY Hosted an Event for Takashi Murakami’s FLOWERS Bloom
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
Martial Arts Menswear
LỰU ĐẠN and Bruce Lee Unite for the Brand's Tenth Capsule, All Bets are Off
Luxury Streetwear Capsules
The mastermind WORLD x New Era FW25 Collection Boasts Dark Minimalism
Signature Artist Sneakers
The Bad Bunny and adidas BadBo 1.0 Shoe Blends Street & Sport Aesthetics
Sneaker Fused Ceramic Exhibitions
Roberto Lugo Presents the Drip Exhibition in New York
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Filmic Solid Perfumes
'Til Death by Heretic Parfum Tells the Story of The Bride!
Dynamic Textural Collaborative Shoes
Thug Club & Adidas Drop a Special Iteration of the Superstar
Nightmarish Mobile Campaigns
Liquid Death Created the Cellphone Bill Character for Boost Mobile
Music Tribute Capsules
sacai's Aaliyah Capsule Uses Archival Imagery Across Unisex Garments
Artist-Supported Marker Brand Activations
Sharpie Expands Partnersip with Jeremiyah Love
Female-Rapper-Backed Merch Collections
Smirnoff x Complex Team Up with Saweetie for a New Capsule
Musician-Approved Streetwear
Eli Brown's 92 Thing Drop 2 is Inspired by Underground Rave Culture
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Bold Valentine’s Streetwear
Anti Social Social Club Releases a Valentine’s Day Capsule Collection
Cult Film-Inspired Graphic Tees
These Capsule Tees Pay Homage to 17-Year-Old Dark Knight Film.
Festival-Inspired Streetwear Capsules
RISE Festival x Lonely Ghost Partner for an Exclusive Drop
Generational Musician Gin Commercials
The Still G.I.N. 'A Toast Between Legends' Ad is AI-Powered
Fine Art-Inspired Sneaker Designs
Vans and Gallery Dept. Partner Through the OTW by Vans Line
Athlete-Approved Sneaker Designs
PUMA and Tyrese Haliburton Release the Hali 1 Halucinating
Fat Tuesday 4/20 Campaign
Nationwide Promotion with Still G.I.N. by Snoop Dogg & Dr. Dre
Exclusive Musician-Launched Capsules
Quince Partners with A$AP Rocky for the DON'T BE DUMB Album
Creative Urban Collaborative Fashion
A Day's March Joins Deadwood on a Joint Collection
Underground Culture-Inspired Collabs
Vintage Culture x Von Dutch Loves Debut a Capsule Collection
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Nostalgic Art-Inspired Cannabis Branding
Timeless Partners with Kristofferson San Pablo
Rapper Photo Tee Releases
Playboi Carti Supreme Photo Tee Set for Fall/winter 2025
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Late Singer-Honoring Dolls
Mattel Spotlights its New Aaliyah Barbie Honoring the R&B Singer
Music-Oriented Skateboarding Footwear
Vans Unveils its Premium Old Skool Music Collection
90s-Inspired Grunge Band Tees
FREAK’S STORE Releases a Collection of Retro Nirvana Tees
Commemorative Rapper Wines
Cali by Snoop Launched Amerikaz Most Wanted Wine
Space-Inspired Dynamic Coffee Shops
DE-YAN and Jimmy Butler Open Up the First Bigface Store
Avant-Garde Street Capsules
The Day 3 Capsule 2 Collection Channels Underground Energy
Hip Hop Artist Partnerships
Kellogg's Frosted Flakes Taps J.I.D to Reimagine an Iconic '90s Jingle
Rapper-Branded Hemp-Based Beverages
Snoop Dogg Expands Availability of Do It Fluid & Doggy Spritz
Nostalgic Arcade Racing Apparel
The END. x Lacoste Collab Underscores Multigenerational Appeal
Vintage Style Streetwear
Human Made Drop at Hbx Introduces Denim, Tees, Bags, and Homewares
Wearable Art Streetwear
A Day’s March Transforms Jan Håfström’s Artwork into Wearable Streetwear
Television streetwear capsules
Kith x Monday Program's The Sopranos range applies series graphics
AI-Powered Hip-Hop Culture Websites
MTB Entertainment Recently Launched Hip Hop Corners
Charitable Mental Wellbeing-Promoting Sweatshirts
Grey Bandit Debuts 'Progression Over Perfection'
Morbid Apparel Collections
True Crime Collective's 'Killer Clothing' is Inspired by Infamy
Rapper Jewelry Brands
PAVĒ NITEŌ by A$AP Rocky Introduces Skull-Motif Rings with Venetian Craft
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
QSR-Themed Mechandise Capsules
graniph and McDonald's Team Up to Create Another Merchandise Line
Album-Honoring Merch Collections
Tyler, the Creator Launches Merch to Celebrate Cherry Bomb
Legendary Baseball Player T-Shirts
HOMAGE Commemorates Mickey Mantle with a Legendary Tee
Graphic Tee Rap Tributes
De La Soul x Levi’s Releases Capsule Tees for the FW25 Season
Youth Streetwear Launches
New DIARY 1999 Label Debut Brings Streetwear Rooted in Community
95-Cent Cafe Lattes
The BIGGBY COFFEE 30th Anniversary is Being Marked with a Special Deal
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Bow-Emblem Collaborative Headphones
Sandy Liang and Apple Create a Beats Solo 4 Headphone
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Iconic Cartographic Products
Rand McNally Debuts the Official Map of the Route 66 Centennial
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Music-Inspired Collaborative Capsule
PLEASURES and Reebok Join Forces on a New Merch Capsule
Live Art Creation Events
Secret Walls Has Significantly Expanded Since Its Founding
Album-Inspired Pizza Offerings
Prince Street Pizza Introduces 'The Lost Americana Pie'
Heritage-Infused Streetwear
AAPE by A Bathing Ape Revisits Youth Culture’s Golden Eras
Branded Marathon Pop-Up Experiences
Bandit Boasts a Los Angeles Marathon 2026 Pop-Up Experience
Graffiti-Inspired Cannabis Partnerships
Timeless & the WET PAINT Graffiti Collective Continue on
Athlete-Themed Tech Lines
Pulsar Gaming Gears Debuts a Bruce Lee 85th Anniversary Collection
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Rapper Merch Collections
Bravado x DMX Merch Collection Launches Official Web Shop and Vinyls
Vintage Rap Tees
FREAK’S STORE x 2pac Collection Revives Archive-Style Graphic Prints
Weapon-Awareness Music
Logic's 'Iron Pipeline' Anthem Highlights the Gun Trafficking Crisis
Graphic Basics Capsule
Girls Don’t Cry X Hanes Beefy-T Updates Everyday Tees with Branding
Social Change-Promoting Skateboarding Programs
DGK Highlights Its Saved by Skateboarding Program
Delivery Service Record Releases
Deliveroo and AJ Tracey Partnered for His Upcoming Release
Collector Art Volume Books
Basquiat: the World of Jean-Michel Features 250 Artworks and Archives
Anniversary-Celebrating Arty Skateboard Decks
DGK Founder Stevie Williams Marks a Career Milestone
Ice Block Album Teasers
Drake Hides Iceman Album Date Inside a Massive Frozen Installation
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Unique Music Merchandise
Strange Music Launched NNUTTHOWZE Siqnaling The Siqly EP Merchandise
Artist Hometown-Inspired Sneakers
adidas Originals and Bad Bunny Launch the Gazelle City Series
Birthday-Celebrating Sculpture Exhibitions
Richard MacDonald Marks His 80th with a Two-Day Event
Celebratory Photo Collections
Sonic Editions Honors Black Icons with an Exclusive Photo Collection
Skateboarding Heritage Collection
United Through Skateboarding Honors Atiba Jefferson’s Creativity
Rapper-Approved Sneaker Colorways
Lil Uzi Vert X Vans Spotlight Premium Old Skool Sneaker Redesign
Exclusive Pop-Up Events
Man’s Best Friend Pop-Up Offers Limited Merch & Immersive Album Experience
Rapper-Approved Meals
Aitch's Signature Order at Archie's Inspired The 4 Box
Poet-Driven Valentine's Day Campaigns
UrbanStems Partners with JB Copeland for V-Day
Commemorative Music Coins
The Royal Mint Honours Freddie Mercury with a Special Edition Coin
Rapper-Backed Libation Bottles
Ini Archibong Designs the Still G.I.N. Bottle for Snoop Dogg
Graffiti Collective-Informed Cannabis Packaging
Timeless Taps Graffiti Collective WET PAINT
Streetwear Rock Joint Capsules
The Palace x Him Capsule Merges Skate Style with Heartagram Energy
Milestone-Honoring Collaborative Fashion
END. and Needles Join on a Nylon Capsule Collection
Icon-Backed Blimp Tours
Ice Cube and Goodyear Announce a Blimp Partnership for the Rapper's Tour
Iconic Band Apparel Series
FREAK’S STORE Band Shirts Honor Legends with Long-Sleeve Designs
Celebrity-Run Online Hemp-Derived Marketplaces
Snoop Dogg Launches TryDeathRow.com
Rapper Signature Dynamic Footwear
PUMA and A$AP Rocky Introduce the Mostro Disccord
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Mixtape Merch Capsules
Nicholas Daley Designs New Merchandise for Echo45 Sound System
Designated Event Autograph Pens
Sharpie® Was Spotlighted at the 2025 American Music Awards
Cultural Icon Collabs
Ice Cube x Goodyear Partner for Blimp Partnership During Truth to Power Tour
Rapper-Collaborative Artful Carpets
Hommemade Joins Gufram on the Skyline Carpet Design
Hip-Hop Artist-Led Spirit Campaigns
Hip-Hop Artist Future Joins Grand Marnier for a Film Series
Cannabis Art Ventures
Snoop Dogg Presented the 'Rich N Infamous: the Joint Venture' Art Launch
Los Angeles Photo Books
24h Los Angeles – 10 Year Anniversary Edition Expands Original Release
Comedy Series Launch Events
Audible Hosted a Launch Event in West Hollywood
Refined Minimalist Sneakers
BAPE x COMME des GARÇONS Unveil The Anniversary BAPE STA Collaboration
Highly Anticipated Musician-Focused Auctions
Julien’s Auctions Presents 'Celebrating Bob Dylan'