These ads for families make use of humor to communicate how anything-but-perfect real relationships can be. No family, individual or relationship is completely without flaw, and fortunately this happens to be what makes life and family get-togethers for the holidays way more interesting, as these commercials point out.
These family-centric ads pay tribute to embarrassing dads, overprotective moms, annoying siblings and awkward encounters with distant cousins, using humor as a tool to celebrate life's triumphant and not-so-triumphant. These ads play up these moments with song, parodies, funny photos and commercials that depict real life in ways that look and feel like home. These commercials feature a range of products and services, including everything from greeting cards to automobiles, snacks and furniture.
23 Funny Family Ads
These Ads for Families Use Humor to Connect with Consumers:
Laura McQuarrie — Aug 18, 2014 — Marketing
26
Storytelling Ornament Commercials
Netflix' Holiday Tree Topper Ad is Told by the Angel on the Tree
25
Family Planning Phone Commercials
This Commercial for Sprint Promotes Framily Planning
24
Social Favoritism Detectors
This Interactive Facebook App Determines Who Gets Special Treatment
23
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
22
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
21
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
20
Reusable Milk Bottles
The Straus Family Creamery Sells Dairy Products in Sustainable Containers
19
Celebrity Sibling Endorsements
The Virgin Mobile Australia Meet Doug Pitt Campaign is Hilarious
18
5 Second Commercials
Geico Creates an Unskippable Ad Campaign for YouTube
17
Comfy Comical Campaigns
The Prescott Beaverbrook Developments Ads Reveal Nose Picking Little Girls
16
Awkwardly Bearded Hockey Ads
Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
15
Familial Furniture Ads
The IKEA Family Tree Campaign Maps Out Where Babies Are Made
14
Heroic Car Commercials
This Hyundai Super Bowl Ad Shows the Life-Saving Features of the Genesis
13
Faux Family Business Booths
The Bluth Banana Stand Appears in London to Market the Shows Return
12
Father-Anthem Cereal Ads
Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
11
Dancing Dad Software Commercials
The Microsoft Global Campaign Promotes Product Integration
10
Dancing Mom Snack Commercials
Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
9
Awkward Family TV Ads
This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
8
Picture Perfect Family Ads
The Telus Optik TV Commercial Gets Real
7
Uncomfortable Holiday Ads
Maille's Holiday Commercial Ad Brings an Awkward Guest to the Table
6
Newborn Safety Auto Ads
Mitsubishi's 'First Ride Home' Gives Babies a Safe Ride from the Hospital
5
Manly Cleaning Campaigns
#SwifferDad Shows the Changing Relationship Between Men and Cleaning
4
Playful Child Athlete Campaigns
This Ad for Goya Canned Beans is Heartwarming and Funny
3
Fawning Family Ads
The Panado Infant Drops Campaign Combats Baby Headaches
2
Bawling Baby Ads
This Heartwarming Mobile Ad Proves That Technology Will Never Replace Love
1
Tone-Changing Commercials
This Nationale-Nederlanden Commercial Has a Surprising Twist
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Expressive Smart Home Displays
The 'Smart Pad' Concept by Kai Xia Has a Comical Personality
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Chocolate Reconnection Campaigns
Purdys Chocolatier's Reconnect Roulette Helps People Reach Out
Cartoonish Parental Timepieces
These New Swatch x The Simpsons Watches Come in Two Styles
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Family Ties-Inspired Dynamic Footwear
Nike Presents its Celebratory Con Mi Familia Series
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Alternative Advent Calendar Products
Haribo Christmas Mishap Bingo Updates a Classic Product
Hybrid Fruit Candies
This Father's Day, "Dad Things" are Being Traded for Laffy Taffy Fruit Combos
Witty Holiday Film Cookbooks
'The Unofficial Home Alone Cookbook' Has 75 Recipes
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
TV Tray-Inspired Ice Creams
The Hungry Dad Father’s Day Tray is a Deceptive Dessert
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Celebratory Family Menus
KFC Curated the Real-Talk Mother's Day Menu with Chrissy Teigen.
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Cheeky Holiday Collections
Fruit of the Loom Introduces the Conversation Stoppers Collection
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Shoppable Commercial Series
Walmart's Add to Heart is a 23-Part Shoppable "RomCommerce" Series
Caring Father Campaigns
Blue Bunny Honors Soft-Side Dads with 'Softest Dad in America' Contest
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Aunt-Theme Open Casting Calls
Auntie Anne’s is Searching for Its New “Auntbassador"
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Festive Carnivorous Plant Ads
John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Valentine's Family Matching Apparel
These Mother Daughter Matching Outfits from PatPat are Festive
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Festive Elvish Candles
The Elf x Homesick Collaboration Immerses Fans in the Buddy's World
Magnetic Hand-Holding Socks
These Children's Socks Add a Touch of Whimsy to the Everyday Item
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Ice Cream Starter Kits
FatBoy Created a Fun Ice Cream Pack for National Uncle and Aunt Day
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Family-Focused Meal Kits
Home Chef's Family Menu Features Meal Kits for Families
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Frozen Dinner Holiday Calendars
Stouffer's Comfort Calendar is Full of Convenient Family Meals
Family Organization Apps
Rejoy Merges Calendars, Lists, meal Planners, and More in One Place
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Rom-Com Gin Ads
Reynolds and Smart's 'Just Friends' Reunion Marks Friendsgiving Celebration
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Festive Cookie Brand Products
These New Keebler Products are Arriving for the Holidays
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes