The 2013 Comic-Con celebrates our culture's widespread love for cloaked crusaders and advertisers have taken note of our superhero obsession. Ad agencies exploit the mythology built around masked vigilantes to promote unrelated products. Campaigns such as superhero shaving commercials and fast food searchlights mix in comic book heroes to brand products as heroic. This list contains print ads and interactive campaigns that incorporate superheroes and comic book themes.
In an effort to piggyback off blockbuster superhero films, advertisers have created ads that accompany film releases. The recent production of films that incorporate characters such as Batman, Ironman and Superman have inspired appropriately themed campaigns. Promotions like villain-digesting ads and superhero fast food ads incorporate Batman while campaigns like superhero shaving commercials piggyback off the commercial success of Superman.
22 Superhero-Exploiting Campaigns
Superhuman Scarevertising and More in Time for 2013 Comic-Con:
Alexander Lam — Jul 19, 2013 — Marketing
22
Superhero Costume Evolution Charts
The Avengers Infographic Show the Fighters' Change in Style
21
Superhero Stance Fashion Ads
The Fausto Puglisi Fall 2012 Campaign is Vibrantly Vivacious
20
Nominal Hero Illustrations
These Minimalist Kick-Ass Posters Will Surely Excite Fans
19
Dapper Vigilante Suits
The Indochino Superhero Collection is Filled With Fashionable Justice
18
Superheroes Promoting Milk
Batman: Got Milk?
17
Villain-Digesting Ads
These Print Ads for Tommy's Have Heroes Battling Inner Hunger Demons
16
Hero-Inspired Health Ads
The ALCC Vodacom MFW Campaign Shows Nobody's Immune to Cancer
15
Fast Food Searchlights
McDonalds as the New Nocturnal Hero to the Rescue
14
Superman-Approved Shirts
Ads Show Stori is the Apparel Brand Preferred by Superheroes
13
Dangerous Denim Ads
Levi's Button Fly Jeans Leave You On the Edge
12
Somber Superhero Marketing
The Captain America Movie Poster is Officially Revealed
11
Superhero Modelling Clay Ads
The Faber Castell Plastiline Campaign Promotes 'Powered Fingers'
10
Sleeping Superhero Ads
Stroy Master Soundproof Windows Will Prevent Any Noisy Disruptions
9
Superhuman Scarevertising
Freightliner Trucks Instill Fear in Superman and the Incredible Hulk
8
Superhero Fast Food Ads
McDonald's Happy Meal Ads Get a Heroic Makeover
7
Kinetic Busvertising
Batman in the Window of Hamburg Buses Moves When in Motion
6
Supercharged Paint Ads
This Primalex Print Campaign Seeks to Defeat Ugly Walls
5
Superhero Washing Ads
The 'Electrolux Facile' Pressure Washer Will Cleanse All Injustice
4
Superhero Utensil Ads
The Domingo Disposables Campaign Promotes 'Super Resistent Cutlery'
3
Superhero Stillness
60 People Frozen by Superhero for Sci-fi TV Ad
2
Superheroic Military Safety Videos
The US Army Uses Batman to Educate Troops on Proper Base Safety
1
Superhero Shaving Commercials
Bill Nye Explains How Superman Shaves in This Gillette Commercial
Related Ideas
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Restaurant Fighting Game Collaborations
McDonald's and Warner Bros are Releasing Multiversus Toys
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Chocolate Bar-Inspired Cereals
General Mills Just Added a New Chocolate Kit Kat Cereal
Buildable 3D Superhero Displays
The Gotham City Skyline Set Recreates an Iconic City in LEGO
Superhero Sneaker Concepts
These Conceptual Iron Man Sneakers by Khalil Zahirian are Futuristic
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Superhero-Inspired Automobiles
Midjourney Boasts a Slew of AI-Generated Car Designs
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Superhero-Themed Puzzled Advent Calendars
LEGO Unveils a Festive Avengers Advent Calendar
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Hyper-Detailed Superhero Toys
Hot Toys The Flash Batman and Batcycle Arrive Next Year
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Comic-Inspired Gaming Consoles
Microsoft Unveils Exclusive X-Men ’97 Xbox and Series X
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Cartoon Characters-Themed Apparel
The Hundreds and Warner Bros. Launch New Celebratory Collection
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Comic-Themed QSR Burgers
The Burger King Spider-Verse Whopper is Arriving Soon
Heroic Luxury Footwear
The Christian Louboutin x Marvel Collab Unleashes Super Stylish Footwear
Crystal Superhero Figures Collections
Swarovski Releases Its New Marvel Superhero Collection
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Superhero-Inspired Protein Powders
GNC Pro Performance 100% Whey Protein Has a New Marvel Theme
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Superhero Snack Cake Packaging
TheTastykake Spider-Man: Across the Spider-Verse Packaging is Sweet
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Superhero-Inspired Sneaker Designs
BAIT Redesigns PUMA’s RS-X in Celebration of The Flash
Refreshed Cereal Mascots
Cap’n Crunch Unveils New Four-Stripe Jacket in Spectacular Cosplay Event
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Superhero-Inspired Cheesesteak Sandwiches
Big Dave’s Cheesesteaks Just Debuted The Shazamwich
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Superhero-Branded Cereals
Wheaties x Marvel’s Spider-Man 2 Cereal is Arriving Exclusively Online
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Superhero Home-Inspired Puzzles
LEGO Presents its Batcave Set with 3,981 Pieces in Total
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Comic-Backed Esports Apparel
G2 Esports Confirms a DC Comics Deal for its CS:GO and LoL Teams
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Superhero-Guided Workout Apps
This App Uses 'Marvel' Comic Storylines to Enhance Your Workouts
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Cooling Superhero Candy Products
The CandyRific Marvel’s Avengers 12-Count Assorted Tray is Novel
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Comic-Themed RPG Games
Jam City's New Game is Inspired by the Characters of the DC Universe
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Superhero-Themed Cookies
The Partake Crunchy Super Hero Sprinkle Mini Cookies are Marvel-Themed
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Upcoming Dark Superhero Series
Amazon Announces that It is to Launch a Spider-Man Noir Series
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Superhero-Themed Gaming Consoles
The PlayStation 5 Spider-Man 2 Limited Edition Bundle is Striking
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Superhero Dramatic Game Trailers
The Spider-Man 2 Game by Marvel Releases More Teasers
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value