Big hair is in. Tremendous hair volume can be created by products like hairspray, mousse, blow drying upside down and even the addition of space filling accessories like the Bumpit.
With the resurgence of 80’s fashion, of course, comes big hair. Huge Hair! Fashion designers and ad agencies have take the bouffant to extremes on the couture runways and in print ads, to promote their volumizing goos!
Pop stars are styling the big ‘do too. Take Lady Gaga with her haute hair bow, you have to love the height! Kellie Pickler and Drew Barrymore have also taken the dive into massive coifs; the resulting look is retro and chic.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 89%
Freshness 8%
