This ad for GOT2B HAIR GEL is hilarious; I love the page layout, with a small head way at the bottom of the page and an explosion of hair filling the rest of the sheet. It's safe to say that GOT2B has made its point clear--their hair gel will seriously pump up your hair's volume.
The ad was created by CLM BBDO, Paris, with creative direction by France Bizot, Gilles Fichteberg and Jean-François Sacco. The great photo was captured by Félix Larher.
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