Got2B Hair Gel Boasts Explosion of Volume

By: Vincent Salera - Published: Jan 30, 2009 • References: got2b & coloribus
This ad for GOT2B HAIR GEL is hilarious; I love the page layout, with a small head way at the bottom of the page and an explosion of hair filling the rest of the sheet. It's safe to say that GOT2B has made its point clear--their hair gel will seriously pump up your hair's volume.

The ad was created by CLM BBDO, Paris, with creative direction by France Bizot, Gilles Fichteberg and Jean-François Sacco. The great photo was captured by Félix Larher. Stats for Big Hairvertising Trending: Older & Chilly
Research: 2,916 clicks in 382 w
Interest: 4 minutes
Concept: Big Hairvertising
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: self-glow hair and body gel (update), gorilla snot hair gel, and chemo-luminescent hair gel.