A friend of mine always says, "Sleep is for the dead," and there are some days where I completely agree, and I know I'm not alone.
In our fast-paced, high-tech lives, more is demanded of us on a daily basis; work doesn't go from 9-5 anymore, with email and text messages keeping us looped in to the office 24/7.
For those looking for a few extra hours in the day -- whether to work more, to relax, play or Trend Hunter -- a range of innovations are available to help keep us from giving in to the yen for slumber. The cluster below highlights the best of these, from caffeinated drinks to miracle drugs to keep you awake.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 45%
Freshness 8%
