The experience of listening to music can be a tempestuous adventure, and this Zurich Chamber Orchestra ad exemplifies that this riotous ride can equate with a trip to the amusement park.
This ZKO commercial was designed by Euro RSCG of Zurich, and captures quite a simple elegance. Turning scores of sheet music into three-dimensional bars of undulating audio, the animated advertisement brings the acts of listening and viewing together into an intense sensory experience.
Mimicking the ups, downs, twists and turns of a roller coaster, the Zurich Chamber Orchestra ad matches the music's cadence with a never-ending ribbon of bars with the treble clef's intonation.
With an aim to capture the attention of more extreme sorts of people, the Zurich Chamber Orchestra ad will expand its audience with characters who are new to the concept of music's thrills.
Stats for Roller Coaster Symphony Campaigns
Trending: Older & Mild
Research: 1,407 clicks in 273 w
Interest: > 3 minutes
Concept: Zurich Chamber Orchestra Ad
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: hitler-esque burlesque ads, e-paper sheet music, and lively sheet music.
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