What a wonderful way to get parents to bring their children to the zoo: This campaign for the Santa Cruz Zoo uses drawings of animals made by children that reveal their belief that all wildlife exists on television.
Each drawing of an animal is ensconced within a TV box rather than its natural habitat. I am sure there are a few adults who could learn a thing or two as well by visiting a zoo.
The ads were created by advertising agency McCann Erickson, Santa Cruz, Bolivia with creative direction by Alejandro Guzmán, Daniel Terrazas and Daniel Terrazas.
Stats for Reality Check Zoo Ads
Trending: Older & Chilly
Research: 3,578 clicks in 379 w
Interest: 4 minutes
Concept: Reality Check Zoo Ads
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
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