Zhang Jingna August 2011 SingaporeBrides Spread is Gripping & Ghostly
The duo present the flowing gowns in a serenely chilling story. But it is not just the models or the photographer that make this shoot so unique -- the dresses themselves have a continuous and majestic quality to them that speaks volumes and complements the gloomy nature of the shoot.
Implications - This shoot shows how consumers value honesty -- especially when it comes to emotions. Even with big events that are typically considered a time of joy, there are obvious stresses that shouldn't be glossed over in order to appeal to consumers looking for a way to express their distress.