ZeLoop is a Blockchain-Based Gamified Recycling App for Food Packaging
Colin Smith — April 1, 2022 — Eco
References: zeloop.net & packagingdigest
'ZeLoop' is a Blockchain-based mobile application that offers consumers a gamified experience for recycling food and beverage packaging. The co-founder of ZeLoop, Eric Schaffner, worked in the food and beverage industry for over two decades before launching ZeLoop to tackle the environmental impact of the industry. Schaffner believes that recycling is one of the most valuable processes in the packaging industry.
ZeLoop rewards users who collect recyclables with prizes through a gamified system. With a current focus on recycling polyethylene terephthalate (PET) bottles, the company has actively contributed to recycling over one million food and beverage packages. The application rewards participants with cryptocurrencies, traditional currencies, and both physical and digital prizes, such as a Nikon-branded camera. ZeLoop is encouraging more companies to create sustainable, recyclable packaging for their products to allow more fans to participate in ZeLoop's gamified recycling application.
Image Credit: Shutterstock
ZeLoop rewards users who collect recyclables with prizes through a gamified system. With a current focus on recycling polyethylene terephthalate (PET) bottles, the company has actively contributed to recycling over one million food and beverage packages. The application rewards participants with cryptocurrencies, traditional currencies, and both physical and digital prizes, such as a Nikon-branded camera. ZeLoop is encouraging more companies to create sustainable, recyclable packaging for their products to allow more fans to participate in ZeLoop's gamified recycling application.
Image Credit: Shutterstock
Trend Themes
1. Gamified Recycling Programs - The trend of using gamification to incentivize recycling will continue to grow as consumers look for fun and rewarding ways to be environmentally friendly.
2. Blockchain-based Waste Management - Blockchain technology will continue to be utilized in waste management systems, making them more transparent and efficient.
3. Cryptocurrency Rewards for Recycling - More recycling programs will incorporate cryptocurrency rewards as a way to incentivize participation and generate buzz for their sustainability efforts.
Industry Implications
1. Food and Beverage Industry - There is a disruptive opportunity for companies in the food and beverage industry to create more sustainable packaging and embrace gamified recycling programs to not only reduce environmental impact but also engage and reward consumers.
2. Mobile App Development - The growing trend of gamified recycling programs will continue to drive demand for mobile app developers who specialize in creating engaging and user-friendly recycling apps.
3. Blockchain Technology - Blockchain technology companies have an opportunity to partner with waste management systems to make them more transparent and efficient while building trust in the process.
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