Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Kanesa David — December 5, 2023 — Eco
References: fasten.nl & packaginginsights
Fasten Packaging, a division of global beauty solutions provider IBG (Innovative Beauty Group), has unveiled its innovative refillable jar concept named Goodloop. This jar is designed to contribute to a circular economy, aligning with the brand's sustainable approach to e-commerce. Specifically crafted for cream products, the Goodloop jar boasts a transparent outer layer with a stylish curved inner portion.
The new jar has multiple decoration areas that offer creative branding possibilities, such as combining embossing on the inner wall with printing on the outer wall. Committed to sustainability, the jars are fully recyclable and made from recycled polypropylene (rPP) and recycled polyethylene terephthalate (rPET).
Fasten Packaging's Goodloop represents a strategic move in the beauty packaging industry, emphasizing eco-friendly solutions without compromising aesthetics or functionality.
Image Credit: Fasten Packaging
The new jar has multiple decoration areas that offer creative branding possibilities, such as combining embossing on the inner wall with printing on the outer wall. Committed to sustainability, the jars are fully recyclable and made from recycled polypropylene (rPP) and recycled polyethylene terephthalate (rPET).
Fasten Packaging's Goodloop represents a strategic move in the beauty packaging industry, emphasizing eco-friendly solutions without compromising aesthetics or functionality.
Image Credit: Fasten Packaging
Trend Themes
1. Refillable Packaging - The Goodloop jar introduces a refillable packaging concept for cosmetics, promoting sustainability and reducing waste.
2. Circular Economy - Fasten Packaging's focus on circularity in cosmetics aligns with the growing demand for eco-friendly solutions.
3. Sustainable Branding - The multiple decoration areas of the Goodloop jar offer creative branding opportunities while maintaining a commitment to sustainability.
Industry Implications
1. Beauty Packaging - Fasten Packaging's Goodloop jar disrupts the beauty packaging industry by prioritizing environmental sustainability alongside aesthetics and functionality.
2. Cosmetics - The introduction of refillable packaging options like the Goodloop jar reshapes the cosmetics industry by addressing the need for sustainable and waste-reducing solutions.
3. E-commerce - Fasten Packaging's sustainable approach to e-commerce, exemplified by the Goodloop jar, presents an opportunity for the industry to embrace eco-friendly packaging alternatives.
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