Zadelhoesje Offers Cycle Cover Ads for Bike-Friendly Cities

By: Tiana Reid - Published: Jul 17, 2010 • References: zadelhoesje & springwise
An up-and-coming marketing strategy, especially in bike-friendly cities like Berlin, Amsterdam and Copenhagen, are these bike seat cover ads, like those that the company Zadelhoesje offers in Europe.

Printed on plastic bike seat covers, Zadelhoesje sells ads that leave a strong impact on consumers because they're placed directly on a cyclist's parked bicycle (and also keeps the seats dry). Consider Zadelhoesje's method the eco-friendly, modern update of putting fliers in the windshield of a car. Rad. Stats for Bike Seat Marketing Trending: Older & Mild
Research: 2,768 clicks in 305 w
Interest: 3.3 minutes
Concept: Zadelhoesje
Related: 65 examples / 50 photos
Segment: Females, 12-35
Comparison Set: 24 similar articles, including: bike-centric magazines, mini mobile living campers, and creatively upcycled cycles.