Rockstar

Zadelhoesje Offers Cycle Cover Ads for Bike-Friendly Cities

By: Tiana Reid - Published: • References: zadelhoesje and springwise
An up-and-coming marketing strategy, especially in bike-friendly cities like Berlin, Amsterdam and Copenhagen, are these bike seat cover ads, like those that the company Zadelhoesje offers in Europe.

Printed on plastic bike seat covers, Zadelhoesje sells ads that leave a strong impact on consumers because they're placed directly on a cyclist's parked bicycle (and also keeps the seats dry). Consider Zadelhoesje's method the eco-friendly, modern update of putting fliers in the windshield of a car. Rad.