Earlier this year, Chevrolet launched a contest asking consumers to create a commercial that would air during one of its Super Bowl spots on Feb. 5, and the automaker has found a winner in 26-year-old Zach Borst.
Zach Borst, an aspiring filmmaker from New York, has created this funny ad that shows a high school student confusing the graduation gift from his parents to be a Chevy Camaro. In the commercial, his parents are actually giving him a mini-fridge, but the excited high school kid jumps up and down, screaming, believing that the yellow Camaro parked in front of the house is his.
As the winner of the ad contest, Zach Borst not only gets his commercial aired during the big Super Bowl game but also receives $25,000. Borst was chosen out of 198 submissions, says AdWeek.
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Trending: Older & Warm
Research: 1,838 clicks in 227 w
Interest: > 3 minutes
Concept: Zach Borst
Related: 94 examples / 72 photos
Segment: Neutral, 12-55
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