Katie Cordrey
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Hulu and YouTube are going after each other’s turf. The two online giants are in competition for the video programming that could generate the most advertising dollars. YouTube will be adding a new tab titled ‘Shows’ that allows users to to watch, comment on, favorite, and share full-length television episodes and movies from a number of studios that Hulu already carries. YouTube inserts Google TV ads online where commercial breaks usually occur, or before or after the video plays. Hulu is working on a deal with ABC that will give Hulu rights to ABC’s programing. That would be a sweet deal since ABC has to date restricted their content to their own website. It remains to be seen if all this digging for dollars will alienate YouTube’s amateur production community or thwart Hulu’s model of online TV and movies. Time for a Hulu-YouTube GoogleFight.  YouTube on Thursday took aim at its biggest competitor, Hulu, announcing it would begin offering movies, TV shows and content from studios such as Crackle/Sony Pictures, CBS, MGM, Lionsgate, Starz, the BBC, Anime Network, Cinetic Rights Management, Current TV, Discovery, Documentary Channel, First Look Studios, IndieFlix, National Geographic and more.
YouTube dominates online video viewing, but Hulu, while seeing far less visitors, is doing much better at monetizing its content...
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