The Internet has forever changed since the inception of YouTube back in 2005. Since then, it has become the world's most popular video sharing site, receiving billions of video views each day. Trend Hunter's YouTube Trend Report examines the many uses of the user-generated, video hosting site, including viral videos, guerrilla marketing campaigns, video bloggers and the rise of the YouTube celebrity.
YouTube is a hosting site that allows users, and a limited number of brands, to upload video content to share with the global online community. In the last year, numerous companies have adjusted strategy and integrated YouTube into their marketing and advertising campaigns. Viral videos, shockvertising and guerrilla marketing are just a few of the tactics used by companies like Nike, Adidas, Microsoft, HP, Old Milwaukee, Molson-Coors, Versace and H&M. When used in collaboration with other social media sites like Twitter and Facebook, these become powerful tools for generating public interest.
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YouTube Trend Report
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Discover How Video Sharing is Changing the Business Landscape
Published: Mar 15, 2012 • References: trendreports