One Sick Advertising Idea

By: Howard Wu - Published: Aug 9, 2008 • References: youtube
This is one sick and horrible advertising idea, and I would never fault the editors for not publishing this one: but here it is....

When I first heard about the infamous pornographic “2 Girls 1 Cup” home video on YouTube, I was also told that if I did a search, I would be bound to find countless other videos of viewer reactions.

So here comes the advertising idea: since it is well-known that such reaction videos generate a huge amount of web traffic, periodic frames of billboard advertising between video clips could be very effective in improving one's product or brand recognition.

I know one might prefer to steer clear of associating their products with such videos, but it can be done in subtle ways (i.e. see the chocolate ice cream picture here). Stats for YouTube Exploitation Trending: Older & Mild
Research: 3,478 clicks in 406 w
Interest: 4 minutes
Concept: YouTube Exploitation
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: snapchat rewards program filters, personal wind turbines, and personalized coffee drippers.