Nordstrom's 'You First' Ads Put the Emphasis on the Customer

By: Katherine Pendrill - Aug 9, 2016
References: shop.nordstrom & marketingmag
Ahead of two new store openings in Toronto, Nordstrom has launched a new campaign called 'You First' that puts the emphasis on the needs of the customer. Staring popular Toronto personalities such as model Yasmin Warsame and Toronto Maple Leafs goaltender Jonathan Bernier, the ads aim to help Canadian consumers connect with the Seattle-based department store brand.

The You First campaign features a series of ads that highlight high-end brands sold at Nordstrom. The ads mainly consists of eye-catching photos that capture each model's unique personality and energy. The photos are then branded with the tagline "You First" to denote the brand's "commitment to customers, service, and style." The campaign also includes digital, radio and interactive elements, all of which are designed to generate excitement prior to the opening of the new stores.