The Yoshida & Co. Bearbrick Celebrates the Brand's 77th Anniversary

By: Trenton Millar - Published: • References: bearbrick & highsnobiety
The Yoshida & Co. Bearbrick is a limited-edition designer toy that is built by Medicom Toys in celebration of the bag company Yoshida & Co.'s 77th Anniversary. Medicom Toys' now iconic Bearbrick toy takes a classic wooden style in this emanation, which fits Yoshida & Co.'s long history.

Yoshida & Co. gets its main nod from the added suitcases to the design, as well as the engraved writing on the Bearbrick and suitcases that recognize the bag company's 77th birthday. Designer toys are collector's items at heart. So, for those who collect them, those who like Yoshida & Co., or those who like both, this toy is a must-have.

The Yoshida & Co. Bearbrick is not on sale yet, but keep your eyes out for when it hits stores. Stats for Exclusive Designer Wood Toys Trending: Older & Chilly
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Concept: Yoshida & Co. Bearbrick
Related: 60 examples / 46 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: brand collaborative figurines, sci-fi soldier figurines, and sci-fi teddies.