The Yoni Alter Rainbow series does a great job at taking logos and turning them into alternative, colorful prints.
This series of prints features posters and even t-shirts that demonstrate how the rainbow has been used in company logos and products. These corporations and products are now identified by their colorfully composed appearances. Some products that one can identify from its bright colors are the gay pride flag and the Rubik's cube.
It is quite interesting to notice how similar these logos look, but yet have never been associated with one another. Although these corporations use quite a similar color spectrum, they each manage to present very unique designs, which is essential for creating a distinct brand presence.
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Concept: Yoni Alter Rainbow Series
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Segment: Females, 12-55
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Colorful Logo Mashups
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