Superstar

The 'Chairman' Collection by Yohan Serfaty is Strict and Militaristic

By: Laura McQuarrie - Published: • References: yproject.fr & thestyleexaminer
The 'Y Project' Autumn/Winter 2013 menswear collection by Yohan Serfaty is dark and has a slightly dystopian feel to it. The collection, entitled 'Chairman,' recently made its debut at Maison des Métallos during Paris Men’s Fashion Week.

It's no surprise that the collection has political undertones, as Serfaty previously studied political sciences before deciding to make the foray into the world of fashion. Chairman expresses the "illusion of social power and its consequences on human behaviour."

The utilitarian looks are strict-looking and militaristic, constructed in deep, sombre shades of grays and blues. Serfaty plays with deconstructed garments and minimal detailing like pockets and buttons to create these sharp-looking silhouettes. To further emphasize the militaristic vibe, male models sport headwear that gives them permanently and prominent, disproving brows. Stats for Dystopian-Inspired Menswear Trending: Older & Warm
Traction: 4,273 clicks in 69 w
Interest: 2.7 minutes
Concept: Yohan Serfaty
Related: 120 examples / 92 photos
Segment: Males, 18-35
Comparison Set: 44 similar articles, including: blurry minimalist lookbooks, grayscale-shot ebony fashion, and dystopian military editorials.