The Yoda Robe is also the perfect compliment to the Obiwan Kenobi robe previously featured on Trend Hunter. Star Wars fans, this one is all you.
Implications - Iconic companies and brands get that way by remaining true to their brand message while still expanding to different industries. The latter is the differentiating factor between a brand that is memorable and a brand that represents a certain lifestyle. Star Wars serves as a great case study for this strategy, as they began as a movie franchise but have expanded to thousands of industries.