The Yoda Robe is Ideal for Star Wars Superfans
The Yoda Robe is also the perfect compliment to the Obiwan Kenobi robe previously featured on Trend Hunter. Star Wars fans, this one is all you.
Implications - Iconic companies and brands get that way by remaining true to their brand message while still expanding to different industries. The latter is the differentiating factor between a brand that is memorable and a brand that represents a certain lifestyle. Star Wars serves as a great case study for this strategy, as they began as a movie franchise but have expanded to thousands of industries.