Yaya Seguros Shines a Light on Car Safety and Buckling Up

By: Luisa Amanda Gomes - Published: May 29, 2010 • References: yayaseguros & advertlover
Organization Yaya Seguros and advertising agency d4 Comunicaciones, Gautemala have teamed up to produce these cautionary ads on car safety and buckling up.

The Yaya Seguros ads show individuals outside their vehicles and enjoying their life with the one they love, as a car seat belt is attached to them holding them together. The caption reads, "Nothing can separate us. Use the belt."

These Yaya Seguros ads allow viewers see how seat belts not only safeguard the people that wear them, but they also protect their families and loved ones from heartbreak. Stats for Heart-Wrenching Seatbelt Ads Trending: Older & Mild
Research: 3,149 clicks in 313 w
Interest: 4 minutes
Concept: Yaya Seguros
Related: 39 examples / 30 photos
Segment: Males, 12-35
Comparison Set: 14 similar articles, including: seat belts as fashion statements, love-driven safety messages, and recycled seatbelt designs.