To the dismay of old-school Yankee lovers, the original stadium was recently closed. To ease the pain, they're selling everything from bricks to freeze-dried grass for sports fans to own.
Stadium seating is up for grabs, as well as strips of grass. You can even choose if you want a small patch of grass, or even the long stretch between first and second base. But be warned, that length of grass will cost you $6000.
Implications - When a devoted fanbase is cultivated by a product or personality, the followers are generally willing to pay for memorabilia at a huge premium. Businesses who have access to such memorabilia should be more inclined to sell them to their followers -- this would not only net impressive profits, but could act as a powerful publicity move.
Stats for $6000 Sod
Trending: Older & Chilly
Research: 3,195 clicks in 365 w
Interest: 4 minutes
Concept: $6000 Sod
Related: 82 examples / 63 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: online luxury auction sites, dates for donations, and online police auctions.
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