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Yahoo Takes on Google, and This Time It's Personal

By: Robyn Currie - Published: • References: yahoo & gizmodo
When Yahoo takes on Google, you know something good is going to go down. The two Internet behemoths have been scrapping it out for years, and it seems that Google just got told who's who.

Yahoo has taken to touting itself as the friendlier, warm hug on the Internet search engine that does more than search--all the while depicting Google as the cold, white screen with the search field in the middle. And when you are willing to spend 85 million bones on an ad campaign, you are not messing around. When Yahoo takes on Google, the only option left is for Google to do something epic to counter. Stats for $85 Million Attack Ads Trending: Older & Warm
Traction: 2,523 clicks in 241 w
Interest: 4 minutes
Concept: Yahoo Takes On Google
Related: 23 examples / 18 photos
Segment: Neutral, 18-55
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