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The Spring/Summer 2014 Y3 Adidas Shoes Are More Artful Than Sporty

By: Laura McQuarrie - Published: • References: sneakernews & dezeen
Adidas is a name that has become associated with sports, but these Y3 Adidas shoes will likely never be seen on the field or court -- unless they're being worn by someone fashionable watching from the sidelines.

The Y3 line comes from fashion designer Yohji Yamamoto and is produced by Adidas. The Spring/Summer 2014 range of footwear brings an eclectic mix of shapes, colors and prints from graphic designer Peter Saville.

The collection of footwear is called 'Meaningless Excitement' and it is representative of inspiration Saville took from the Internet, social media, blogs and forums. This is most apparent in one shoe with a high platform, which has ample room to display the text "Hi! My Name is Yohji" on its side. Although this is one of the most expressive designs, each piece speaks for itself beautifully. Stats for New Media-Inspired Footwear Trending: This Year & Popular
Traction: 12,106 clicks in 46 w
Interest: 3.1 minutes
Concept: Y3 Adidas Shoes
Related: 59 examples / 45 photos
Segment: Females, 18-35
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