The Y&R WWF Campaign Creates Critters out of Inanimate Objects

By: Armida Ascano - Published: Dec 21, 2010 • References: adsoftheworld
The Y&R WWF campaign exercises a creative way to communicate a simple concept. Images of inanimate objects cleverly arranged to resemble animals remind you that cuddly critters aren't thought of enough in daily life.

These impeccably composed images are followed by the tagline, "If you see an animal, you're missing something," which ties into the campaign's plea to start making actions toward saving endangered animals. Check out the Y&R WWF campaign in the featured gallery. Stats for Animal Implication Ads Trending: Older & Mild
Research: 11,877 clicks in 282 w
Interest: 4 minutes
Concept: Y R Wwf Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 12-55
Comparison Set: 17 similar articles, including: toxic animal ads, graffitied endangered species, and disturbing maps.