A xylitol chewing gum startup concept is taking on tooth decay in developing countries. From a Hult Prize nominated group of students from the University of Pennsylvania, Sweet Bites aims to provide a solution for those who can't afford it--in the form of bubblegum for kids.
Poor oral health is an issue that affects millions of slum dwellers in communities lacking in basic needs and health care. Where dental care is expensive, xylitol chewing gum is actually affordable.
Local mothers can manufacture their own, remineralizing tooth enamel and improving quality of life. This also economically empowers local women in India, where gender equality is a widespread social issue. By using Indian raw ingredients, they can have a sustainable alternative income source. The gum's packaging will include 'actionable healthcare knowledge' as well, to further educate these female ambassadors.
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Concept: Xylitol Chewing Gum
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Segment: Neutral, 4-18
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