This hilarious commercial featuring a researcher silently and attentively maneuvering around a chicken is actually an advertisement for Fujifilm’s new X-S1 camera. The commercial is a play on words on the Fujifilm’s slogan "Keep Your Head Straight," which addresses the stability of the camera’s focus features against menial movements of the photographer.
A chicken’s unmoving head is actually a brilliant analogy of the focus a camera is meant to have. Commercials that use play on word and do them in witty manner hit two birds in one stone.
Creative directors Dr. Stephan Vogel and Thomas Schwarz have done a spectacular job under the advertising agency Ogilvy & Mather for not only marketing this feature of the product cleverly but also for doing so in a hilarious and memorable way.
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